A Major Hotel Brand Week 4 And Worth 200 Points In Tod

Question

A Major Hotel Branddue Week 4 And Worth 200 Pointsin Tod In today’s lodging Industry, there are a wide range of great hotel / motel brands that work tirelessly to deliver their products and services to the customer segments they serve. For this assignment, you are going to choose one (1) major hotel/motel brand (global brand, regional brand, or boutique brand) and conduct an in-depth research study. This could be a brand you currently work for, a brand you want to work for one day, and a brand you are interested in learning more about. Write a five to six (5-6) page paper in which you: 1. Provide a brief overview of the brand including an overview of its parent company (if applicable), age of the brand and a brief history, number of properties, average number rooms per property, an overview of the brand hallmarks, an overview of the guest loyalty program, and most recent hotel brand performance metrics (i.e., annual ADR, Occ %, RevPAR, and competitive market metrics). 2. Determine the brand organizational restructure for their properties, the role / responsibilities for each position, and whether this is the optimal structure for the brand. 3. Analyze the Central Reservation System (CRS) used by this brand and determine whether this is the optimal CRS. Explain your rationale. 4. Analyze the Revenue Management System used by this brand and determine if this is the optimal system. Explain your rationale. 5. Use at least three (3) quality references.

Dr. Jack HW Helper · Accepted Answer

Introduction The hospitality industry is characterized by a diverse array of hotel brands, each with unique identities, market positions, and operational structures. Selecting and analyzing a major hotel brand provides insights into the strategic, technological, and managerial aspects that underpin success in this highly competitive field. This paper explores Marriott International, one of the most prominent global hotel brands, examining its history, organizational structure, technological systems, and performance metrics. Overview of Marriott International Marriott International was founded in 1927 by J. Willard Marriott and Alice Marriott as a root beer stand in Washington, D.C. It evolved into a hotel chain with its first hotel opening in 1957. Today, Marriott is one of the world's largest hotel operators with over 8,000 properties across 139 countries and territories (Marriott, 2023). The brand portfolio includes luxury, upscale, and midscale brands such as Ritz-Carlton, Sheraton, Courtyard, and Fairfield Inn. The average hotel property hosts approximately 250 rooms, although this varies significantly across brands. Marriott's hallmarks include premium service, innovative amenities, and consistent quality standards. Its loyalty program, Marriott Bonvoy, boasts over 160 million members worldwide and emphasizes personalized experiences, reward points, and member-exclusive benefits (Marriott, 2023). Recent performance metrics reveal an average daily rate (ADR) of around $150, occupancy rates of approximately 70%, and revenue per available room (RevPAR) exceeding $105, positioning Marriott favorably against competitors amid fluctuating market conditions. Organizational Structure of Marriott Marriott’s organizational structure is decentralized, with hotel general managers reporting to regional directors, who in turn report to corporate leadership. Each property employs a management team comprising a general manager, director of sales and marketing, front office mana

A Major Hotel Brand Week 4 And Worth 200 Points In Tod

A Major Hotel Branddue Week 4 And Worth 200 Pointsin Tod

Paper For Above instruction

Overview of Marriott International

Organizational Structure of Marriott

Central Reservation System (CRS) Analysis

Revenue Management System (RMS) Evaluation

Conclusion

References