A1200 Word Report Is Due Summarizing Your Research

A1200 Word Report Is Due That Summarizes Your Research Of A Company B

A 1200 word report is due that summarizes your research of a company based on its web page, and your idea for a web page of your own. Your report should have two main headings, one titled, A Report on the Product/Services/Promotional Strategies Offered by XYZ Company (select one of the companies to report about from the list below, or one of your own choosing), and the other heading titled, My Own Web Page. For the heading titled, A Report on the product/Services/Promotional Strategies Offered by XYZ company, briefly describe the products/services you found at your favorite company's web site, and indicate what you believe their promotional strategy is (Who they are targeting, what their central message is, what needs are being appealed to, etc.) This section should be about 600 words in length.

For the heading titled, My Own Web Page, think about a business you would like to start, and how you would advertise it on your own web page (you can use ideas you obtained from reviewing the following web sites). As you do so, please provide the following information under this heading: Define your product market in terms of product type, target market, needs being met, etc. Define your target market in terms of the segmenting dimensions in chapter three. Note: do not do much research on this issue right now. Report # 2 will provide you with ample opportunity to discuss in depth, your research with respect to various segmenting dimensions.

Finally, briefly describe how you would promote your product/service to your target market via the internet. This section should be about 600 words in length. Company Web Sites Ben and Jerry's Ice Cream KFC Pepsico Wendy's Disney Coca Cola Chrysler Nintendo Nike

Paper For Above instruction

This report explores two fundamental aspects of marketing: an analysis of a company's product, services, and promotional strategies based on its website, and a conceptual framework for creating and promoting a personal business web page. The analysis provides insights into how established companies position themselves in the marketplace, while the entrepreneurial framework guides the development of a targeted online marketing strategy for a new venture.

A Report on the Product/Services/Promotional Strategies Offered by Nike

Nike, Inc., is a global leader in athletic footwear, apparel, and equipment. The company's website vividly showcases its extensive product lineup, which includes running shoes, basketball sneakers, sports apparel, and accessories. Nike emphasizes innovation, comfort, and performance, appealing predominantly to athletes, fitness enthusiasts, and youth culture. Their product offerings are complemented by a wide range of services, including customization options and digital fitness platforms like the Nike Training Club app, designed to engage consumers beyond mere purchasing.

Nike's promotional strategy is a sophisticated blend of emotional branding, sponsorship, and digital marketing. The central message revolves around empowerment, perseverance, and self-expression, encapsulated in campaigns like "Just Do It." The company targets diverse segments such as professional athletes, amateur sports enthusiasts, and young consumers who seek trendy and high-performance athletic wear. Nike effectively appeals to needs associated with aspiration, identity, and social engagement by creating narratives that resonate emotionally with its audience. Its promotional tactics include celebrity endorsements, sport sponsorships, compelling storytelling through advertisements, and robust social media presence, which foster a sense of community and motivate consumers to associate their personal achievement with Nike products.

My Own Web Page

For my entrepreneurial venture, I envision creating an eco-friendly online store selling sustainable home products such as biodegradable cleaning supplies, reusable household items, and energy-efficient lighting solutions. The product market centers on environmentally conscious consumers who are eager to reduce their carbon footprint and live sustainably. The target market includes urban homeowners, young families, and environmentally aware professionals seeking convenient, eco-friendly alternatives to conventional household goods.

Applying segmenting dimensions from chapter three, my target market can be segmented geographically—focusing on urban areas with high environmental awareness, psychographically—targeting consumers with eco-conscious lifestyles and values, and behaviorally—those actively seeking sustainable products and willing to invest in long-term environmentally friendly solutions. Demographically, the primary segments include middle to upper-income consumers aged 25-45 who prioritize health and environmental responsibility.

To promote my products via the internet, I plan to develop a user-friendly, visually appealing website optimized for search engines to attract organic traffic. The site will feature educational content about sustainability, product benefits, and eco-friendly living tips to position the brand as an authority and build trust. Social media marketing will play a crucial role; I will utilize platforms like Instagram, Facebook, and Pinterest to showcase lifestyle imagery, customer testimonials, and eco-tips, fostering a community of engaged followers. Influencer partnerships with eco-conscious personalities will amplify brand awareness and credibility.

Email marketing campaigns will be tailored to different customer segments, offering personalized discounts and eco-friendly tips to encourage repeat purchases and loyalty. Additionally, I could leverage online advertising via Google Ads and social media ads targeted by demographics, interests, and behaviors aligned with environmentally conscious consumers. Content marketing through blog articles and videos emphasizing the environmental impact of using sustainable products will educate the audience, generate organic search traffic, and establish the brand’s authority in the eco-friendly market niche.

References

• Armstrong, G., & Kotler, P. (2017). Marketing: An Introduction (13th ed.). Pearson.
• Byrne, J. A. (2020). Digital Marketing Strategies: An Overview. Journal of Business & Marketing.
• Clifton, R., & Simmons, J. (2012). brands and branding. Gower Publishing, Ltd.
• Kapferer, J.-N. (2012). The New Strategic Brand Management. Kogan Page.
• Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
• Lee, J., & Carter, S. (2018). Digital Marketing Fundamentals. Routledge.
• Porter, M. E. (1985). Competitive Advantage. Free Press.
• Tripathi, P., & Bansal, S. (2019). Eco-Friendly Consumer Behavior and Marketing Strategies. Journal of Sustainable Business Practices.
• Wilkinson, R., & Pickett, K. (2010). The Spirit Level: Why Greater Equality Makes Societies Stronger. Bloomsbury Publishing.