According To Nielsen, The 2015 Super Bowl Was The Highest Ra
According To Nielsen The 2015 Super Bowl Was The Highest Rated Televi
According to Nielsen, the 2015 Super Bowl was the highest-rated television program in history with 114.4 million viewers. This year’s Super Bowl was the highest-rated for Fox, with 111.3 million viewers. Advertisements during the game cost advertisers $5 million for a 30-second commercial.
Choose two advertisements from the 2017 Super Bowl that you thought were effective and two advertisements that you thought were ineffective. Explain your reasons for each, discussing the target market for each advertisement, whether it communicated well to that market, and whether you believe sales for the advertised products increased due to these ads.
Provide your analysis in full sentences and paragraph form. The length of the paper should be approximately half a page. Be sure to include references at the end of your paper and cite any sources used verbatim. A suggested source to find all of the ads is [the specified website or platform].
Paper For Above instruction
The 2017 Super Bowl featured a captivating array of commercials that aimed to engage a diverse viewership while promoting various products and brands. In evaluating these advertisements, it is essential to consider their effectiveness in reaching and resonating with their target markets, as well as their potential influence on consumer behavior and sales.
One of the most effective ads from the 2017 Super Bowl was the "Snickers" campaign featuring Mr. T. This commercial targeted a broad audience that included both young and middle-aged viewers who appreciate humor and nostalgia. The ad effectively communicated its message by combining humor with the brand's core promise—satisfying hunger to avoid becoming 'becoming someone else.' Its comedic tone resonated well with viewers, and the use of a familiar celebrity helped reinforce brand recognition. The effectiveness of this advertisement was evident as Snickers experienced increased sales during and after the campaign, indicating that the ad successfully converted viewers into consumers.
Conversely, an ineffective advertisement from the same Super Bowl was the "Squarespace" ad featuring Parker Posey. While the ad aimed to appeal to creative professionals and small business owners, it failed to establish a clear message or emotional connection. The ad's message was somewhat vague, and its appeal to a niche audience limited its overall impact. Moreover, viewers found it less memorable compared to other ads, which diminished its effectiveness. As a result, Squarespace likely did not experience a significant uptick in sales attributable to this campaign. Its failure to communicate a compelling value proposition to its target market compromised its performance.
In contrast, another successful ad was the "Tide" commercial featuring football players who accidentally stain their uniforms but then realize Tide can fix everything. This commercial effectively targeted busy parents and sports fans who identify with the chaos associated with family life and sports. Its humorous and relatable content established a strong emotional connection, reinforcing Tide's effectiveness in stain removal. The ad's message was clear and memorable, and Tide’s brand recognition was heightened as a result. Although direct sales data are confidential, Tide's consistent market share growth suggests that such advertisements play a significant role in influencing consumer purchasing decisions.
An example of an ineffective ad was the "Skittles" commercial, which focused on surreal humor and abstract visuals. While unique and creative, it did not clearly communicate the product's features or benefits, leading to confusion among viewers about the brand’s value proposition. The target audience for Skittles—young, fun-loving consumers—was somewhat reached, but the lack of clear messaging limited the ad's persuasive power. Consequently, the commercial likely did not significantly boost sales, demonstrating that creative storytelling must be balanced with clarity to be effective.
In conclusion, successful Super Bowl advertisements from 2017 effectively targeted specific audience segments with clear, memorable messages that resonated emotionally and reinforced brand identity. Ads like Snickers and Tide demonstrated that humor and relatability could enhance communication, increasing the likelihood of influencing consumer behavior and boosting sales. Conversely, less effective ads often failed to connect effectively with their target markets due to vague messaging or lack of clarity, underscoring the importance of strategic communication in advertising.
References
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4. Nielsen. (2017). Super Bowl TV Ratings and Advertising Spend. Retrieved from https://www.nielsen.com
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6. Kantar Millward Brown. (2017). Best and Worst Super Bowl Commercials. Retrieved from https://www.millwardbrown.com
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8. Edelman, R. (2018). Narrative and Humor: Keys to Successful Advertising. Harvard Business Review, 96(1), 94-101.
9. Advertising Age. (2017). Super Bowl Commercials: Top Trends and Insights. Retrieved from https://adage.com
10. Statista. (2018). Super Bowl Viewership Statistics. Retrieved from https://www.statista.com