Adventure Works Cycles: The Fictitious Company

Question

Adventure Works Cycles The Fictitious Company On Which the Adventurew Adventure Works Cycles, the fictitious company on which the AdventureWorks sample databases are based, is a large, multinational manufacturing company. The company manufactures and sells metal and composite bicycles to North American, European, and Asian markets. Its primary operations are located in Bothell, Washington, with 290 employees, and several regional sales teams throughout its markets. In 2000, Adventure Works Cycles acquired a small manufacturing plant, Importadores Neptuno, in Mexico, which produces key subcomponents for its bicycles. These subcomponents are shipped to Bothell for final assembly. In 2001, Importadores Neptuno became the exclusive manufacturer and distributor of the touring bicycle product line. After a successful fiscal year, Adventure Works Cycles aims to expand its market share by targeting its top customers, increasing product availability via an external website, and reducing sales costs through lower production expenses. To support these strategic goals, this paper investigates a real-world example of a similar company that implemented a business intelligence (BI) and business analytics (BA) solution to achieve comparable objectives.

Dr. Jack HW Helper · Accepted Answer

Introduction In the dynamic landscape of manufacturing and global trade, companies often face the challenge of competing effectively across diverse markets while managing costs and operational efficiency. One such company is Bosch Group, a multinational engineering and technology firm specializing in automotive components, industrial technology, and consumer goods. Bosch’s strategic initiatives in leveraging business intelligence (BI) and business analytics (BA) provide a compelling case study aligned with Adventure Works Cycles’ goals of market expansion, cost reduction, and product availability enhancement. Similarity Between Bosch and Adventure Works Cycles Bosch and Adventure Works Cycles share several key similarities. Both are multinational manufacturing entities with complex supply chains spanning multiple countries. Each has regional sales operations and relies on subcomponent manufacturing—Bosch in automotive parts and Adventure Works in bicycle components—each targeting specific markets. Additionally, both companies have a need to analyze vast amounts of operational, sales, and customer data to support strategic decision-making and market growth. Strategic Goals and Challenges Bosch aimed to improve its global sales performance and reduce manufacturing costs while maintaining high-quality standards. The company recognized that to achieve continuous growth, it needed to better understand customer requirements, optimize manufacturing processes, and streamline supply chain logistics. The challenge was managing data silos across various divisions and regions, which hindered real-time decision-making and effective forecasting. Similarly, Adventure Works Cycles seeks to broaden market share, particularly through online channels; target their best customers to increase sales; and reduce costs via more efficient production practices. Both companies confront the complexity of integrating data from disparate sources to extract meaningful insights and implement strat

Adventure Works Cycles: The Fictitious Company

Adventure Works Cycles The Fictitious Company On Which the Adventurew

Paper For Above instruction

Introduction

Similarity Between Bosch and Adventure Works Cycles

Strategic Goals and Challenges

BI/BA Solution Implementation

Outcomes and Achievements

Cost-Benefit Analysis

Recommendations

Conclusion

References