Agile Delivery Framework1Agile Delivery Framework3Agile Deli

Agile Delivery Framework1agile Delivery Framework3agile Delivery F

In the design and establishment of the e-Commerce website, the approach to be leverage on is the Agile Delivery Framework with three phases in the execution of the project namely the inception phase, the development phase and the transition phase (Dan Radigan, 2017). In the inception phase, the agile team is brought together, establishing the vision of the project coming into terms with the intended function and attributes of the website in accordance to the store’s interest. The development phase is the heart of the project execution process where the agile team sets to work on the website design, integrating all the intended functionalities and components in the most user friendly manner.

The various tasks are as follows: 1. Formation of the agile team which will embark on the project execution endeavor. (Dan Radigan, 2017). 2. Envisioning of the project and relevant descriptions according to the business case and presenting the product backlog. (Scott W. Amber, 2014). 3. Establishment of project scope and requirements at hand. (Scott W. Amber, 2014). 4. Iteration, where changes and adjustments are made to the project’s scope in accordance to the market analysis made as well as user stories (Dan Radigan, 2017). 5. Model storming according to the current needs in the market. (Scott W. Amber, 2014). 6. Product design process in accordance to marketplace requirements. (Scott W. Amber, 2014). 7. Testing of the product and the integrated resources. (Scott W. Amber, 2014). 8. Deploying the product in analyzing its functionality (Dan Radigan, 2017). 9. In the management of the configurations, the website is attached to the database and the relevant servers. (Scott W. Amber, 2014). 10. Project management tasks. (Scott W. Amber, 2014). 11. Launch the product for the clientele community. (Scott W. Amber, 2014). 12. Review functionality and appropriateness.

The product vision is to provide customers and prospects an e-commerce website serving as a marketing platform where they can view product listings, descriptions, prices, discounts, watch home improvement tutorial videos, schedule pickups, locate stores, and check opening hours. The website aims to support online purchasing, transactions, and inventory management. It will gather and store relevant customer data to facilitate tracking and improve customer service. The chosen strategy is an online approach integrated with transactional features, enabling communication between customers and the store. The website will handle advertising, order validation, support services, and informational videos, aiming to enhance public relations and store reputation.

The main roles within the agile project team include the project owner, responsible for overseeing decision-making and developing the product backlog; the scrum master, who coordinates activities and resolves issues; and the development team members—designers, developers, testers, and programmers—who implement functionalities according to the project's requirements and technological standards. Effective communication and an understanding of customer needs are crucial for ensuring the final product aligns with marketplace demands.

Iteration in an agile project is a defined period during the development phase where the team reviews progress, deliberates adjustments, and refines the project scope to better meet customer needs based on market analysis and user feedback (Scott W. Amber, 2014; CPrime, 2017). These cycles allow the team to adapt to changing requirements, ensuring the end product is aligned with user expectations and marketplace dynamics.

User stories are vital tools for guiding project development, capturing functional requirements from the user's perspective, and influencing the features and priority tasks within each iteration. Examples include enabling users to access online wallets or search for specific products efficiently, which inform developers’ tasks and project timelines by focusing on prioritized functionalities that enhance user experience (Scott W. Amber, 2014).

Paper For Above instruction

The implementation of an effective e-commerce website relies heavily on the Agile Delivery Framework, a methodology that promotes iterative development, customer collaboration, and flexibility. This approach divides the project into three primary phases: inception, development, and transition, each serving a specific purpose that collectively ensures the project’s success (Dan Radigan, 2017). The inception phase focuses on gathering the team, defining the project vision, and setting initial requirements. During this stage, the stakeholders' interests are aligned with the technical team to establish a clear product backlog and outline the scope of work.

The development phase is the core of the project, where the actual design, coding, testing, and refinement occur. This phase embodies the principles of agile, emphasizing continuous delivery and responsiveness to changing needs. Key activities include iterative development through sprints, where functionalities such as product listings, search features, online payment integration, and customer support systems are built and tested incrementally (Scott W. Amber, 2014). User stories guide the development by capturing specific functionalities from the perspective of end-users, ensuring the product remains user-centric.

For example, enabling customers to access their online wallets or quickly search for products directly impacts user satisfaction and operational efficiency. The iterative approach allows the team to revisit and refine these features based on feedback and market dynamics, thus reducing risk and enhancing adaptability. Testing and deployment strategies are integral during this phase, ensuring that functionalities are robust and user-friendly. The deployment includes configuration management, linking the website to databases and servers, and preparing for production release (Dan Radigan, 2017).

The transition phase involves launching the website to the target audience, closely monitoring its performance, and gathering user feedback for further improvement. This ensures the developed solution is aligned with customer needs and business goals. Post-launch activities include ongoing support, bug fixes, and iterative enhancements based on real-world usage. An essential element of this methodology is the continuous feedback loop, which allows the project team to adapt swiftly to new requirements or market opportunities (CPrime, 2017).

The product vision centers on creating a comprehensive online marketplace that not only offers product information but also facilitates seamless transactions, customer interaction, and support. By integrating functionalities such as online payments, inventory management, and customer data collection, the website aims to improve customer engagement and operational efficiency. Moreover, offering supporting resources like tutorial videos enhances customer relations and builds trust. This strategic focus aligns with the online marketplace trend, emphasizing convenience, personalization, and real-time interaction (Dan Radigan, 2017).

The roles within the agile team are clearly defined to optimize efficiency and collaboration. The project owner functions as the visionary, guiding the overall direction and stakeholder expectations. The scrum master ensures adherence to agile practices, facilitates communication, and resolves impediments. The developers, designers, testers, and programmers execute tasks with a focus on delivering incremental value. Their combined effort ensures that each sprint produces tangible results aligned with the project’s strategic objectives. It is crucial that all team members understand the technological requirements and market needs to develop a product that fulfills customer expectations and maintains competitive advantage (Scott W. Amber, 2014).

Iteration cycles are essential to agile project management. Each cycle involves planning, development, review, and adjustment phases, enabling the team to refine the product continuously. Market analysis and user feedback during these cycles inform feature prioritization and scope adjustments, thereby making the process dynamic and responsive (Scott W. Amber, 2014; CPrime, 2017). For example, if users express the need for enhanced search capabilities, the team can prioritize implementing this feature in the subsequent iteration, ensuring the product evolves based on actual needs rather than assumptions.

User stories serve as the foundation for this iterative process, providing clear, user-centric functionalities that guide development efforts. They help the team to focus on delivering value by addressing specific user needs, such as quick product search or secure online payments. Such stories also influence project timelines and resource allocation, emphasizing the importance of flexibility and responsiveness that are hallmarks of agile development (Scott W. Amber, 2014).

References

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• Amber, S. W. (2014). Requirements Envisioning: An Agile Best Practice. Retrieved from https://example.com/requirements-envisioning
• CPrime. (2017). What Is Agile? What Is Scrum? Retrieved from https://cprime.com/what-is-agile-scrum/
• Schwaber, K., & Beedle, M. (2002). Agile Software Development with Scrum. Prentice Hall.
• Highsmith, J. (2002). Agile Software Development Ecosystems. Addison-Wesley.
• VersionOne. (2020). The State of Agile Report. Retrieved from https://stateofagile.com/
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• Schwaber, K., & Sutherland, J. (2020). The Scrum Guide. Retrieved from https://scrumguides.org/
• Schwaber, K. (2017). The Scrum Workflow. Retrieved from https://www.scrum.org/resources/scrum-values