Airline Midterm Strategic Audit Report Outline Due November

Airline Midterm Strategic Audit Report Outline Due November 11thth

Complete each section of the midterm audit in the order presented, including all headings. Include a title page with your company name, number, logo, and all group members’ names. Missing or incomplete title pages will result in a 10-point deduction.

Paper For Above instruction

Introduction: Provide a brief paragraph describing where you envisioned your airline to be by the end of Quarter 5 and where it currently stands. Assess the progress and changes since initial planning.

Corporate Governance: Explain the current organization of your management team, including roles, responsibilities, and any reassessments made since initial setup to optimize team skills and company needs.

External Environment — Threats and Opportunities: Analyze external macro (societal) and task (industry) level opportunities and threats as of the end of Quarter 5. Focus on significant industry changes, ongoing threats, and new opportunities, avoiding repetition of initial strategic plan points unless they remain relevant.

Internal Environment — Strengths and Weaknesses: Conduct an internal assessment covering the airline's current strengths and weaknesses across several dimensions:

  • Corporate structure—Does it support or hinder your airline?
  • Corporate culture—What is it now, and is it helping your progress?
  • Functional areas—Identify key strengths and weaknesses in operations, marketing, finance, and HR.

Mission Statement: State your airline’s current mission statement. If it has changed since the initial plan, indicate the previous and current statements and justify the changes.

Management Objectives for Q1–Q5: List three specific objectives for the first five quarters and evaluate whether each was achieved, providing concrete data and analysis. Include graphical representations such as bar or line charts for performance tracking.

Objectives and Strategies for Q6–Q10: Outline three new objectives for the upcoming quarters, along with three strategies per objective. Define how success will be measured and specify the responsible management team members overseeing performance tracking.

Policies: Describe your current policies, including those established in Q1–Q5. Discuss any updates or changes, and include analytical exercises such as evaluating scaling response terms, differences between primary, secondary, and tertiary sources, and challenges in secondary data quality.

References

  • Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
  • Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78–93.
  • Hill, C. W. L., & Jones, G. R. (2012). Strategic Management Theory: An Integrated Approach. Cengage Learning.
  • Grant, R. M. (2019). Contemporary Strategy Analysis. Wiley.
  • Kaplan, R. S., & Norton, D. P. (1992). The Balanced Scorecard – Measures that Drive Performance. Harvard Business Review.
  • Flynn, P. (2018). Airline Industry Analysis: Strategies, Environment, and Operations. Routledge.
  • Gittell, J. H. (2003). The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance. McGraw-Hill.
  • Barrett, S. D. (2014). The economic impact of the airline industry. Journal of Air Transport Management, 37, 38-45.
  • Belobaba, P., Odoni, A., & Barnhart, C. (2015). The Global Airline Industry. Wiley.
  • Carroll, G. R., & Hannan, M. T. (2000). The Demography of Corporation. Princeton University Press.

Related Assignments