An Entrepreneur Is Someone Who Decides To Create Something N

Anentrepreneuris Someone Who Decides To Either Create A New Product Or

An entrepreneur is someone who decides to either create a new product or improve a product with the purpose of filling a need in the market that is not being met. The entrepreneur assumes the risk of marketing this new product or service but also benefits from revenues earned. There are other benefits as well. The entrepreneur is their own boss and can embrace creative freedom. Entrepreneurs take pride in what they are doing and are passionate about their venture.

They are also responsible for getting the word out about their new product to build brand awareness. One of the most powerful tools to accomplish this in the digital world is through social media platforms. Watch the following video that introduces the role of social media marketing: Social Media Marketing in 5 Minutes | What Is Social Media Marketing? As an entrepreneur launching a new brand of snack mix, you have determined that social media is going to be an inexpensive, expansive method to promote your new product. Using what you have learned, use the following questions to guide your response: Which 2 social media platforms are going to provide the most exposure for your brand, and why? Which social media platform will not be appropriate for your brand, and why? What is 1 way you can optimize your product description?

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Launching a new snack mix brand in today’s digital landscape necessitates a strategic approach to social media marketing. Social media platforms are vital tools for amplifying brand awareness, engaging with potential customers, and driving sales. Selecting the right platforms based on audience demographics and content type is crucial to maximizing exposure and minimizing ineffective efforts.

Most effective social media platforms for the snack mix brand

Instagram and Facebook emerge as the premier platforms for promoting a snack product. Instagram's highly visual nature makes it ideal for showcasing colorful, appetizing images of the snack mix. Visual content plays a significant role in influencing food choices, and Instagram’s popularity among younger demographics who are more inclined to snack frequently provides excellent exposure opportunities (Statista, 2023). The use of stories, reels, and sponsored posts can further increase visibility and engagement. Additionally, Instagram’s shopping features allow direct purchase options, streamlining the consumer journey from awareness to purchase.

Facebook, on the other hand, offers a broad user demographic, including a significant number of adult consumers who are potential buyers. Its advertising platform provides robust targeting options based on age, location, interests, and behaviors, allowing for tailored marketing campaigns. Facebook groups and pages also facilitate community building and direct customer interaction, fostering brand loyalty (Hanna, Rohm, & Crittenden, 2020). The integration with Instagram further enhances its utility for a comprehensive social media marketing strategy.

Less appropriate platform for the snack mix

LinkedIn would be less appropriate for marketing a snack food product. Primarily a professional networking platform, LinkedIn’s audience is geared towards B2B interactions, professional development, and industry news. Its users typically seek content related to careers, business opportunities, and professional services rather than consumer food products. Advertising on LinkedIn is also more expensive and less targeted toward the demographic interested in snack foods, which are generally more consumer-focused and family-oriented (LinkedIn, 2022). Thus, allocating marketing resources to LinkedIn would likely yield limited returns for a snack brand aiming for broad consumer engagement.

Optimizing product description for social media

One effective way to optimize a product description on social media is to incorporate storytelling elements that evoke emotion and highlight unique selling points. For instance, describing the snack mix as “a delightful blend of crunchy nuts, savory spices, and sweet dried fruits that turn snack time into a moment of joy” creates an emotional appeal and vivid imagery. Adding hashtags related to health benefits, flavor profiles, or target occasions, such as #HealthySnacks or #PartyTreats, can enhance discoverability. Including a clear call-to-action, like “Try our snack mix today for a flavorful experience,” encourages immediate engagement and purchase intent.

References

  • Hanna, R., Rohm, A., & Crittenden, V. L. (2020). We’re all connected: The power of the social media ecosystem. Business Horizons, 63(1), 75-84.
  • LinkedIn. (2022). Advertising on LinkedIn. Retrieved from https://business.linkedin.com/marketing-solutions/ads
  • Statista. (2023). Instagram usage statistics. Retrieved from https://www.statista.com/topics/1166/instagram/

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