Analyze And Answer Chapter 5 Questions For Review And Critic

Analyze And Answer Chapter 5 Questions For Review And Critical Thinki

Analyze And Answer Chapter 5 Questions For Review And Critical Thinking: 1. What are the conditions that make in-house research preferable? What are the conditions that make outside research preferable? 2. Read a recent news article from the Wall Street Journal or other key source that deals with a new product introduction. Would you think it would be better for that firm to do research in-house or to use an outside agency? Explain. 8. ETHICS What are business ethics? How are ethics relevant to research? 9. ETHICS What is the difference between ethical relativism and ethical idealism? How might a person with an idealist ethical philosophy and a person with a relativist ethical philosophy differ with respect to including a sales pitch at the end of a research survey? 10. ETHICS What obligations does a researcher have with respect to confidentiality?

Assignment must have at least 500 words and be written in APA style. Assignment must have at least 3 external references with corresponding in-text citations. All assignments must be submitted through blackboard. Review the grading rubric

Paper For Above instruction

Understanding the conditions under which in-house research is preferable versus when outsourcing to external agencies is vital for effective decision-making in business research. In-house research is often more suited for organizations with specialized expertise, direct access to the relevant data, and a need for rapid feedback. Companies with significant resources, internal expertise, and a strategic focus on particular areas tend to benefit from conducting research within the organization. Conversely, outside research is preferable when an organization lacks internal expertise, requires access to specialized tools or techniques, or seeks an unbiased perspective. External agencies can provide objectivity, specialized knowledge, and scalability that internal teams may lack (Malhotra & Birks, 2017). For example, a small startup might outsource market research to a specialized agency to access advanced methodologies they do not possess in-house.

Consider a recent news article from the Wall Street Journal about the introduction of a new smartphone by a leading tech company. The company might have opted to conduct in-house research to understand consumer preferences and test prototypes. However, they may also have engaged external consultants or research firms to provide an unbiased assessment of potential market reactions. In similar cases, the decision hinges on factors such as internal capabilities and the scope of the project. Typically, large firms with extensive internal research departments may prefer in-house studies to maintain control and confidentiality. Smaller firms or startups, however, often rely on external agencies because they lack the resources or expertise, and external agencies can offer objective insights, reducing internal biases (Kumar, 2019).

Shifting focus to ethics in business research, business ethics refer to the moral principles that guide the conduct of business activities, including research. Ethical research practices ensure the integrity, accuracy, and fairness of data collection and analysis. Maintaining honesty, transparency, and respect for participants' rights are fundamental ethical principles. For instance, researchers must obtain informed consent, avoid deception unless justified, and ensure confidentiality (Pinto & Pinto, 2020). Ethical considerations are crucial because they protect participants' rights and sustain the credibility of research results.

Differences between ethical relativism and ethical idealism offer insights into moral decision-making in research scenarios. Ethical relativism posits that ethical standards are context-dependent and influenced by cultural, social, or individual preferences. In contrast, ethical idealism advocates for universal principles of right and wrong, emphasizing that some actions are inherently ethical or unethical regardless of context. A person with an idealist perspective might resist including a sales pitch at the end of a survey because it compromises the honesty or objectivity of the research, adhering to principles of transparency. Conversely, a relativist might justify including a sales pitch if it aligns with the specific cultural norms or expectations of the target audience (Frankena, 2017).

Regarding confidentiality, researchers have a professional obligation to protect participants' information from unauthorized access or disclosure. This includes implementing secure data storage methods, anonymizing data, and only sharing information with authorized personnel. Researchers must also communicate clearly to participants about how their data will be used and obtain informed consent. Ethical guidelines emphasize that breaching confidentiality can cause harm to participants and undermine trust in research (American Psychological Association, 2020). Upholding these responsibilities is essential for maintaining ethical standards and the integrity of research.

References

• American Psychological Association. (2020). Ethical principles of psychologists and code of conduct. APA.
• Frankena, W. K. (2017). Ethical theory (2nd ed.). Pearson Education.
• Kumar, V. (2019). Customer relationship management. Pearson Education.
• Malhotra, N. K., & Birks, D. F. (2017). Marketing research: An applied approach. Pearson Education.
• Pinto, J. K., & Pinto, M. (2020). Business ethics and corporate social responsibility. Routledge.