Angelica Melendez March 9, 2018 Professor Moll Introduction

Question

Hft 3453angelica Melendezmarch 9 2018professor Mollintroduction1com Analyze the foundation and growth of Marriott Corporation by examining its history, mission, and development within the hospitality industry. The paper should include an introduction, discuss the company’s origin, its core values, significant milestones, current status, and conclude with insights into its ongoing growth and future outlook. Support your discussion with at least ten credible references, including refereed research journals, excluding the course textbook. A properly formatted bibliography is required, with citations adhering to academic standards. The report must be narrative, well-organized, and between 10-15 pages, double-spaced, using 12-point Times New Roman, Calibri, or Century Gothic fonts, with 1-inch margins. Incorporate a title page, table of contents with page numbers, and page numbering on all pages. Properly cite all sources to avoid plagiarism, and proofread thoroughly for spelling and grammatical accuracy. The submission will be through Turnitin.com, and originality will be checked. Do not include lengthy quotations or excessive bullet points. The paper should reflect critical analysis of Marriott’s history, values, strategic growth, and position in the hospitality industry, supported by credible scholarly and industry sources.

Dr. Jack HW Helper · Accepted Answer

Introduction Marriott International, Inc. stands as one of the world’s largest and most renowned hospitality companies, with a rich history rooted in humble beginnings. Founded by J. Willard Marriott and his wife Alice Marriott in 1927, the company initially started as a root beer stand in Washington, D.C. Over the decades, Marriott has transformed into a global hospitality giant with a diverse portfolio of hotel brands and services. This paper explores the foundation, development, and continuous growth of Marriott, analyzing its strategic initiatives, branding, corporate values, and industry positioning. Company Foundation and Early Years The origins of Marriott trace back to 1927 when J. Willard Marriott and his wife Alice launched a small root beer stand called the Hot Shoppes. The business quickly expanded, incorporating a series of restaurants that emphasized quality service and customer satisfaction. The company’s philosophy centered on integrity, hospitality, and community engagement, qualities that would later define its corporate culture (Schawbel, 2013). In the 1950s, Marriott ventured into hotel development, opening its first motel in Arlington, Virginia, exemplifying the company's strategic shift toward lodging (Schawbel, 2013). This move was driven by a desire to create standardized, quality accommodations for the growing American middle class. Key to this growth was Marriott’s innovative approach to franchising and partnerships, enabling rapid expansion. Core Values and Philosophy At the heart of Marriott’s success is its commitment to integrity, service excellence, and innovation. Bill Marriott, the grandson of J. Willard Marriott, emphasized that “Integrity is essential in the business world,” underpinning all company operations (Forbes, 2013). The company’s core values guide its strategic decisions and serve as a foundation for its global reputation. The company's branding strategy includes a portfolio of well-known hotel brands such as Marriott Hot

Angelica Melendez March 9, 2018 Professor Moll Introduction ✓ Solved

Hft 3453angelica Melendezmarch 9 2018professor Mollintroduction1com

Sample Paper For Above instruction

Company Foundation and Early Years

Core Values and Philosophy

Growth and Expansion Strategies

Current Status and Industry Position

Future Outlook and Growth Opportunities

Conclusion

References