Answer The Following Essay On Your Own For Final Exam
Answer The Following Essayson Your Ownfor Your Final Exam Choose One
Answer the following essays on your own. For your final exam, choose one company from the list of four (NFLX; SBUX; WYN; RLH) and complete the questions below: (note: if you did a case on it, you cannot select it) -Netflix (NFLX) -Starbucks (SBUX) -Wyndam Worldwide Corp (WYN) -Red Lyon Corp (RLH) Submit in one document here by Thursday 5/16 at noon.
Paper For Above instruction
Introduction
The assignment requires selecting one company from Netflix (NFLX), Starbucks (SBUX), Wyndam Worldwide Corp (WYN), or Red Lyon Corp (RLH), and completing a comprehensive strategic analysis comprising three essays. The first essay involves providing background information on the selected company, analyzing its mission and vision statements or suggesting and critiquing sample statements if they are absent. The second essay entails formulating a problem statement, performing a SWOT analysis with external PESTEL factors and internal factors, and proposing three strategic initiatives to improve competitive positioning. The third essay asks for strategic advice as a consultant based on the previous analyses.
Essay One: Company Background and Mission & Vision Critique
In this section, a detailed overview of the selected company’s history, core business, and market position is provided. The critique examines the company's existing mission and vision statements using strategic tools and techniques learned in the course—such as the SWOT framework, stakeholder analysis, and value-creation perspectives. If the company lacks explicit mission or vision statements, the assignment suggests constructing sample statements aligned with the company's strategic direction, then critically evaluates their clarity, relevance, and motivational potential.
Essay Two: Problem Statement, SWOT, and Strategic Recommendations
This part begins with succinctly defining the primary strategic challenge facing the company, formulated as a problem statement. Following this, a comprehensive SWOT analysis is conducted, incorporating external PESTEL factors such as political, economic, social, technological, environmental, and legal influences, along with internal strengths and weaknesses. Based on the analysis, three strategic options are recommended—each clearly defined and exemplified—aimed at strengthening the company’s competitive position. For instance, strategies might include market expansion, innovation, cost leadership, or differentiation, tailored to the company's context.
Essay Three: Strategic Advisory
As a strategic consultant, this section offers actionable advice grounded in the previous analyses. Recommendations could cover organizational adjustments, resource allocation, or strategic focus areas that would enhance performance, mitigate identified threats, and capitalize on opportunities. Justifications are supported by the SWOT and PESTEL insights, emphasizing practical implementation and expected outcomes.
References
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- Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review.
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- Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. Wiley.