Answer The Following Three Questions In Your Main Post

answer The Following 3 Questionsin Your Main Post

Assignment Details: Answer the following 3 questions in your main post (Fundamentals of Statistics): · In your experience, what types of research have you experienced? · Would qualitative or quantitative variables be better to use in research? Explain. · Distinguishing between applied and basic research—why should managers know something about research? Deliverable Length: 300 words (minimum)

Paper For Above instruction

Research is fundamental to advancing knowledge across various fields, including business, healthcare, and social sciences. In my experience, I have encountered both qualitative and quantitative research methods. Quantitative research involves measurable data and statistical analysis to identify patterns and relationships, which is especially useful when assessing numerical information such as sales figures, customer satisfaction scores, or market share. Conversely, qualitative research focuses on understanding phenomena through non-numerical data, such as interviews, focus groups, or observations, providing deeper insights into consumer behaviors, motivations, and perceptions.

When choosing between qualitative and quantitative variables, the decision hinges on the research objectives. Quantitative variables are better suited when the goal is to quantify data, analyze trends, or establish statistical correlations. For example, a study examining the impact of advertising expenditure on sales would benefit from quantitative variables because it involves numerical data analysis. On the other hand, qualitative variables are more appropriate for exploratory research that aims to understand underlying reasons or motivations, such as customer feedback on a product or employee satisfaction. Respectively, the choice depends on whether the research aims to measure and analyze or to explore and understand a phenomenon.

The distinction between applied and basic research is crucial for managers. Basic research seeks to expand fundamental knowledge without immediate practical application, often driven by curiosity and theoretical development. Applied research, in contrast, aims to solve specific, practical problems faced by organizations or society. Managers need to understand research because it informs decision-making and strategic planning. Knowledge of research enables managers to evaluate the validity of data, implement evidence-based practices, and innovate effectively. For instance, understanding market research helps managers identify customer preferences, optimize product offerings, and increase competitive advantage. Ultimately, research literacy empowers managers to make informed decisions that align with organizational goals while fostering continuous improvement.

References

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• Saunders, M., Lewis, P., & Thornhill, A. (2016). Research Methods for Business Students. Pearson.
• Schutt, R. K. (2012). Investigating the Social World: The Process and Practice of Research. Sage Publications.
• Yin, R. K. (2018). Case Study Research and Applications: Design and Methods. Sage Publications.
• Patton, M. Q. (2015). Qualitative Research & Evaluation Methods. Sage Publications.
• Vaidya, S., & Sharma, R. (2009). Quantitative and Qualitative Methods in Market Research. Journal of Business Perspectives, 13(4), 23-29.
• Gill, J., & Johnson, P. (2010). Research Methods for Managers. Sage Publications.
• Krueger, R. A., & Casey, M. A. (2015). Focus Groups: A Practical Guide for Applied Research. Sage Publications.