Apa Papers 12 Term Paper Proposal Saint Leo University
Apa Papers 12term Paper Proposalsaint Leo Universityterm Paper
Identify and analyze a company that operates both online and through physical retail locations, producing products or services aimed at the consumer market (excluding B2B markets). Conduct a comprehensive assessment of its web-based social media marketing strategies, including its business model, target markets, key product benefits, pricing, distribution, promotional activities, customer relationship management, website, and social media strategies. Provide an overall evaluation of the company's online marketing efforts and recommend improvements based on your analysis. The final paper should be at least 10 pages, double-spaced, in Times New Roman font, and include a minimum of six scholarly references formatted in APA style. Submit a proposal describing the company's business model for instructor approval by the specified deadline.
Paper For Above instruction
The purpose of this research paper is to conduct an in-depth analysis of a selected company's social media and internet marketing strategies within its overall business model. This comprehensive evaluation will encompass multiple facets, including the company's key products, target markets, and the primary benefits offered to consumers. The aim is to offer a well-rounded critique and to recommend future improvements to enhance the company's online marketing effectiveness.
Introduction
The introduction provides context for the analysis, outlining the importance of social media within contemporary marketing frameworks and introducing the chosen company. It sets the stage for a detailed examination by identifying the company's market presence, scope of operations, and reasons for selection.
Company’s Business Model and Key Offerings
An essential aspect of the analysis involves describing the company's core products or services, highlighting what differentiates its offerings from competitors. This section delves into product attributes, branding strategies, and support services, illustrating how these elements contribute to customer value. For example, if analyzing Apple Inc., the essay would explore its innovation-centric portfolio, differentiation in user experience, and brand loyalty.
Target Markets and Consumer Benefits
Next, the paper critically reviews the company's target demographics, including psychographics and geographic factors. It discusses how effectively the company identifies and appeals to different segments, such as age groups, income levels, or lifestyle preferences. The discussion will also evaluate the key benefits consumers derive from the company's offerings, such as convenience, quality, or specialization.
Pricing Strategies and Distribution Channels
This section evaluates the company's pricing tactics, such as premium pricing, discounts, or bundling, and how these strategies align with market positioning. It also critiques distribution methods, examining both traditional retail channels and online sales platforms, including the company's use of e-commerce and supply chain efficiencies.
Promotion and Advertising Strategies
The paper analyzes the company's promotional activities across various online channels—public relations, buzz-building tactics, social media advertising, and content marketing. Specific focus is given to blogs, viral campaigns, video content, podcasts, mobile marketing, Facebook marketing, and search engine marketing. It assesses the effectiveness and innovativeness of these campaigns.
Customer Relationship Management (CRM)
An evaluation of CRM efforts emphasizes how the company fosters customer loyalty through social media engagement, community-building initiatives, and personalized communications. The critique considers the coherence and effectiveness of these activities in maintaining long-term customer relationships.
Website and Social Media Strategy
This part assesses the company's website in terms of visual aesthetics, content relevance, user experience, and functional design. It further analyzes the overall social media and internet marketing strategy, identifying strengths and weaknesses, and suggesting actionable improvements. Examples from industry leaders may be used to benchmark performance.
SWOT Analysis
A detailed SWOT analysis is provided, focusing on the company's social media capabilities. It catalogues internal strengths and weaknesses, as well as external opportunities and threats within a table format. Each element includes five specific points, providing a snapshot of where the company currently stands and potential future directions.
Recommendations and Conclusion
Based on the analysis, concrete recommendations are proposed. These might include adopting new social media platforms, optimizing content strategies, or enhancing customer engagement practices. The conclusion summarizes key insights and underscores the importance of adapting online marketing strategies to remain competitive.
References
- Author, A. A. (Year). Title of the scholarly article. Journal Name, Volume(Issue), pages.
- Author, B. B., & Author, C. C. (Year). Title of the book. Publisher.
- Author, D. D. (Year). Title of the internet source. URL
- Author, E. E. (Year). Title of specific case study. Journal/Publisher.
- Additional relevant scholarly sources formatted in APA style.
This comprehensive paper aims to provide a strategic perspective on the company's digital marketing practices, encouraging continuous improvement and alignment with evolving consumer behaviors.