APA Papers: Title, Author, Contact, Email, Stories Should Be

APA Papers 1titleauthorcontact Emailstorystories Should Be

Write a story that is words in length, which can be written in 1st or 3rd person. The story should have a marketing focus, but topics are broad and can reflect your personal taste. Add a question at the end of the story to stimulate conversation among readers. Topic categories to choose from include Controversy in Ads, Lifestyle Campaigns, Target Marketing, The Global View, Emotional Advertising, and Marketing the Economy.

Paper For Above instruction

The assignment requires crafting a story centered around a marketing theme that is of personal interest or broad appeal, with a length specified by the instructor. This story can be narrated from either a first-person or third-person perspective, providing flexibility in storytelling style. The emphasis on marketing ensures that the content should be relevant to advertising strategies, consumer behavior, or economic impacts related to marketing practices.

In developing this story, it is vital to incorporate a clear marketing focus. For example, if choosing "Controversy in Ads," the story could explore a provocative advertising campaign, its reception by the public, and its implications for marketing ethics. If selecting "Lifestyle Campaigns," the narrative might follow an individual's experiences with branding efforts that aim to align products with particular lifestyles or identities. "Target Marketing" could involve a story illustrating the targeting strategies used by brands to reach specific demographics, while "The Global View" might involve a story about international marketing campaigns and their cultural impacts.

"Emotional Advertising" allows for a story that highlights campaigns that evoke strong feelings to influence consumer decisions. Conversely, "Marketing the Economy" could involve a discussion about how marketing activities influence economic trends or consumer confidence. The choice of topic category should align with the writer’s interests and knowledge, providing depth and authenticity to the story.

Adding a question at the end of the story is essential to invite dialogue and engage readers. This question should relate directly to the story’s content, prompting reflection or discussion about marketing practices, ethics, or consumer perceptions. For instance, after narrating a story about a controversial ad campaign, a question like “Do you think provocative ads are effective or harmful?” could inspire opinions and debate among readers.

Overall, this assignment offers an opportunity for creative storytelling combined with critical reflection on marketing topics. The final story should be well-structured, compelling, and thought-provoking, demonstrating an understanding of marketing principles and their societal or economic implications. Proper APA formatting and citations may be required if referencing specific campaigns, theories, or marketing concepts in the story.

References

  • Belch, G. E., & Belch, M. A. (2018). Advertising and Promotion: An Integrated Marketing Communications Perspective (11th ed.). McGraw-Hill Education.
  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Holt, D. (2004). How do brands become icons? Harvard Business Review, 82(3), 86–94.
  • Rossiter, J. R., & Bellman, S. S. (2012). Marketing Communications: Theory and Applications. Oxford University Press.
  • Schultz, D. E., & Peltier, J. W. (2013). Social media messaging. Business Horizons, 56(1), 69-78.
  • Thompson, C. J. (2010). Merchant capitalism and advertising: The social and economic effects of advertising in modern society. Routledge.
  • Weinstein, A. (2010). Marketing to the senses: A IV approach. IJBM, 2(2), 78–98.
  • Schumann, D., & Thorson, E. (2012). Diagnosing and changing consumer culture: Marketing strategies that connect. Routledge.
  • Lannon, J. M., & Gutman, A. G. (2019). Brand Thinking and Other Noble Pursuits. Routledge.
  • Smith, P. R., & Zook, Z. (2011). Marketing Communications: Integrating Offline and Online1. Kogan Page Publishers.

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