Apply The Qualitative Method To The Research Problem

Apply the qualitative method to the research problem; begin with a

The focus of this week’s assignment is on applying the qualitative method to the research problem. Begin with a one-page introduction about the circumstances that led to the development of the problem; do not state the problem in this section. Establish the existence of your research problem using three to four scholarly articles published within the last five years. Remember that the problem must have a business administration focus, and must relate to your degree specialization. Keep your research focus and problem simple for this assignment.

Use the following framework for your assignment response:

Hook: An attention-grabbing statement supported by the literature.

Anchor: Evidence of the problem statement including a statistic supported by primary research, a statement of the general business problem, and a statement of the specific business problem.

This script helps to (a) frame the problem, (b) validate its existence with verifiable data, and (c) clarify why and for whom the problem matters (Bakari, 2018).

Next, rationalize the use of the qualitative method for your research inquiry. Explain its features, provide examples of the intended research outcomes, and include scholarly support. Formulate a purpose statement using this framework:

The purpose of this qualitative study is _________________ [content aim of the study]. A qualitative study design will be used in which narrative data will be collected and analyzed to _________. These data will represent ____________ [the bounding or description of the study]. Qualitative data will be gathered exploring _____________ [the central phenomenon] from _________ [participants] at _________ [the research site].

The reasons for using this data collection approach—to support or generate data—are to develop an in-depth understanding of ____________________. [Include scholarly sources].

Create two research questions that will generate information for later analysis. Remember, this is a qualitative research method course, so approach accordingly.

Length: 3-4 pages. References: A minimum of 5 scholarly sources. Your essay should demonstrate graduate-level writing, APA standards, and adhere to Northcentral University’s Academic Integrity Policy. Upload your document and click the Submit to Dropbox button.

Paper For Above instruction

Introduction

The development of the research problem in the realm of business administration is often driven by observable changes in organizational environments, technological advancements, or shifts in consumer behavior. In recent years, the rapid digital transformation within industries has created urgent needs for companies to adapt swiftly or risk obsolescence. Such transformative shifts are often catalyzed by external factors such as increased globalization, technological innovation, and evolving consumer expectations. For instance, the COVID-19 pandemic accelerated digital adoption across sectors, compelling organizations to rethink their operational strategies and customer engagement models (Brynjolfsson et al., 2020). Consequently, the circumstances prompting this research stem from the necessity for companies to adapt to digital transformation challenges and leverage technological advancements for competitive advantage. The motivation behind exploring this issue is rooted in understanding how organizations can best navigate these disruptions to optimize performance while maintaining sustainability.

Establishment of the Problem

Research indicates that nearly 70% of digital transformation initiatives fail to meet their objectives, primarily due to inadequate change management and insufficient understanding of organizational dynamics (Fitzgerald et al., 2013). Moreover, a recent study found that only 25% of companies were satisfied with their digital transformation outcomes, emphasizing a significant gap between technological investment and tangible benefits (Westerman et al., 2014). These statistics highlight a persistent challenge within business environments: how to effectively manage digital transformation processes to ensure successful implementation and sustainment of technological innovations. The general business problem revolves around organizations’ struggle to integrate new digital tools effectively into existing operational frameworks, which often results in wasted resources, decreased productivity, or customer dissatisfaction. The specific business problem relates to the lack of a comprehensive understanding of employee perceptions, organizational culture, and leadership roles in facilitating successful digital transformation efforts within mid-sized firms.

Framework Rationalization

This research adopts a qualitative approach because it aims to explore complex organizational phenomena that are not easily quantifiable, such as employee attitudes, leadership influence, and organizational culture. Qualitative methods are ideal for capturing in-depth insights into participants’ experiences and perceptions, which are essential for understanding the nuanced factors influencing digital transformation success (Creswell & Poth, 2018). Examples of the expected research outcomes include detailed descriptions of employee experiences, identification of barriers and facilitators to change, and insights into leadership practices that support digital initiatives. These outcomes will contribute to theoretical knowledge and practical strategies for organizations undertaking digital transformation projects.

Purpose Statement

The purpose of this qualitative study is to examine employees’ perceptions and experiences regarding digital transformation initiatives within mid-sized manufacturing firms. A qualitative study design will be used in which narrative data will be collected and analyzed to understand the social and organizational dynamics influencing digital adoption. These data will represent insights into employee attitudes, leadership roles, and organizational culture related to digital change. Qualitative data will be gathered exploring employees’ perceptions of barriers and facilitators of digital transformation from a purposive sample of staff at multiple manufacturing sites.

The reasons for using this form of data collection—to support a deep understanding of organizational and human factors—are supported by scholarly literature emphasizing the importance of contextual data in change management research (Yin, 2018). This approach enables a thorough exploration of complex variables and provides nuanced insights that quantitative methods may overlook (Denzin & Lincoln, 2018).

Research Questions

• How do employees perceive the impact of digital transformation initiatives on their daily work routines?
• What organizational factors are perceived as facilitators or barriers to successful digital transformation by employees and leadership?

References

• Brynjolfsson, E., Horton, J. J., Hu, Y. J., & Lahiri, S. (2020). The Digital Transformation of Industries. Harvard Business Review.
• Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches. SAGE Publications.
• Denzin, N. K., & Lincoln, Y. S. (2018). The SAGE handbook of qualitative research (5th ed.). SAGE Publications.
• Fitzgerald, G., Kruschwitz, N., Bonnet, D., & Welch, M. (2013). Embracing Digital Technology: A New Strategic Imperative. Sloan Management Review.
• Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading Digital: Turning Technology into Business Transformation. Harvard Business Review Press.
• Yin, R. K. (2018). Case study research and applications: Design and methods. SAGE Publications.