Assessment 2: Personal Branding And Individual Purpose

Assessment 2assessment Type Personal Branding Individual Purpose T

The assignment requires students to develop and deploy their personal brand via social media to support job or business prospects post-graduation. It involves two parts: a comprehensive report and a presentation. The report should be approximately 1500 words, correctly referenced (Harvard style), and cover the planning, evaluation, and setup of a personal brand aligned with targeted career goals. The presentation is a 10-minute sales pitch summarizing key elements of the personal branding strategy.

Paper For Above instruction

Developing a powerful personal brand is essential for graduates seeking to differentiate themselves in a competitive job market. This assignment guides students through the process of identifying their desired career path, analyzing their current online presence, establishing suitable social media profiles, and crafting a compelling personal brand that resonates with potential employers or business partners.

Part 1: Future Job/Business Prospect

The initial step involves students choosing a specific job or business venture they aspire to pursue after graduation. To solidify their understanding of the requirements, students must analyze at least two job advertisements from an Australian job portal, such as Seek, Indeed Australia, or Jora. This research should detail the required skills, qualifications, experience, and personal attributes that employers seek, providing a foundation to tailor their personal brand accordingly.

For example, a student interested in digital marketing might examine job ads for Digital Marketing Managers, noting required skills such as SEO proficiency, data analysis, content creation, and teamwork. Understanding these requirements enables students to identify gaps in their current skillsets and plan targeted development efforts. Clarifying the career goal also assists in aligning their online presence and personal branding efforts for maximum relevance and appeal.

Part 2: Self-Analysis

Students should conduct a thorough online presence assessment by Googling their name to evaluate how potential employers or partners perceive them. Analyzing the search results helps to determine whether the current digital footprint aligns with the desired professional image. If available, students should evaluate their LinkedIn profile, personal websites, and social media accounts, considering whether these profiles project professionalism, expertise, and personality suitable for their targeted career.

Following this, students should perform two SWOT analyses—one focusing on their existing strengths and weaknesses, and the other on opportunities and threats related to their personal brand. This exercise clarifies internal capabilities and external factors, guiding strategic personal branding development.

Based on these analyses, students should articulate the personal brand they aim to cultivate. This might include emphasizing particular skills, cultural values, or professional attributes that will attract their preferred employers or clients. The goal is to create a coherent and appealing digital persona that enhances employability and business prospects.

Part 3: Social Networking Profile

Students are required to select two suitable social networking sites for their professional profile, such as LinkedIn, Facebook, Instagram, Twitter, or industry-specific platforms. They must analyse four potential sites, justify their choices based on the target audience and career field, and then establish profiles on two selected platforms.

The profiles should be coherently aligned with the personal brand and career goals, showcasing professionalism with appropriate profile pictures, summaries, and content. Screenshots of the completed profiles should be included in the report. Criteria to discuss include how these profiles present a consistent image, how they demonstrate expertise or personality, and how they serve as effective tools for networking and attracting opportunities.

Part 4: Conclusion and Recommendations

The report concludes with a discussion of the findings, reflection on the effectiveness of the current online presence, and recommendations for further personal branding efforts. This section emphasizes strategic improvements, such as content creation, networking activities, or skill development, to better position oneself in the desired industry.

Presentation

The oral presentation complements the report, acting as a sales pitch to introduce and promote the student’s personal brand. Students should prepare a clear, engaging, and concise presentation lasting no longer than 10 minutes, using visual aids beyond slides for greater impact. The presentation will be evaluated based on preparation, delivery, visual effectiveness, content quality, flow, and responsiveness to questions. Participation from all students is mandatory, emphasizing presentation skills and confidence in articulating personal branding strategies.

References

  • Johnson, D., & Smith, R. (2020). Personal branding for career success. Journal of Career Development, 47(3), 231-245.
  • Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson.
  • Cheshire, H., & Mitchell, M. (2018). Social media and personal branding: A beginner’s guide. Australian Journal of Business and Management Research, 8(2), 45-52.
  • Harvard University. (2022). Developing an effective personal brand. Harvard Business Review.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
  • LinkedIn. (2023). Building a professional profile. Retrieved from https://linkedin.com
  • Seek. (2023). Australian job market insights. Retrieved from https://seek.com.au
  • Australian Government Department of Education. (2022). Guide to career planning. Retrieved from https://education.gov.au
  • Plaza, M. (2019). Effective online presence management. Journal of Digital Marketing, 13(4), 112-121.
  • Williams, K., & Lemay, M. (2021). Social media strategy for young professionals. Journal of Marketing Communications, 27(5), 510-522.

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