Assignment 1: Discussion—Behavioral Heuristics 807844
Assignment 1: Discussion—Behavioral Heuristics
Behavioral heuristics, such as availability, anchoring, vividness, storage, conjunction fallacy, and representativeness, all reflect behavioral traits, which if left unchecked may lead to systematic bias in the choices you make. For example, anchoring and availability can lead to disastrous decisions. You may know how to recognize these heuristics, but consider how they may have influenced you in the past. Find at least one example from your own career where you, or another manager, allowed one of these or another pitfall, to sway you from the mean. Respond to the following: Why did you/they ignore the base rates? What other statistically relevant factors did you/they fail to incorporate? How could you have altered the framing of the situation to make a better decision? Write your initial response in approximately 300 words. Apply APA standards to citation of sources. By Saturday, January 18, 2014, post your response to the appropriate Discussion Area. Through Wednesday, January 22, 2014, review and comment on at least two peers’ responses. Consider the following points in your comments: What other traps may have influenced the situation in their posts? How would you have framed the problem differently? Are there any other creative solutions to reduce the systematic bias?
Paper For Above instruction
In my managerial experience, a notable instance of heuristic bias involved the reliance on the availability heuristic during hiring decisions. Specifically, I recall evaluating a candidate based on a recent successful project they led, which vividly came to mind and influenced my perception of their overall competence. The prominent availability of this recent success overshadowed the base rate data indicating that their overall performance across multiple projects was inconsistent. Consequently, I underestimated the likelihood of future successful projects based solely on that recent exemplification. This was a case where I ignored statistical base rates in favor of memorable, recent events.
Several statistically relevant factors were neglected, including the candidate's historical performance data and detailed project outcome metrics. Instead of systematically analyzing their entire track record, I was swayed by a single, recent achievement. This demonstrates the anchoring heuristic—being fixated on specific information that dominates the decision context. To improve the decision, reframing the evaluation as a comprehensive review of performance metrics—rather than focusing on the most recent project—would have provided a more balanced perspective. For instance, employing a weighted analysis of past performances could mitigate the bias caused by recent memorable successes.
Furthermore, framing the decision in terms of probabilities rather than anecdotal evidence might have shifted my approach towards a more statistical evaluation. Making a conscious effort to reflect on base rates and relevant performance data solely would have led to a more objective decision. Recognizing the influence of cognitive traps like availability bias can prompt managers to adopt structured decision-making processes, such as using scoring rubrics or checklists aligned with empirical data. Overall, understanding and mitigating heuristics through reframing and structured analysis can substantially enhance managerial accuracy and objectivity in decision-making processes.
References
- Tversky, A., & Kahneman, D. (1974). Judgment under Uncertainty: Heuristics and Biases. Science, 185(4157), 1124–1131.
- Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux.
- Simon, H. A. (1997). Administrative Behavior: A Study of Decision-Making Processes in Administrative Organizations. Free Press.
- Bazerman, M. H., & Moore, D. A. (2012). Judgment in Managerial Decision Making. Wiley.
- Plous, S. (1993). The Psychology of Judgment and Decision Making. McGraw-Hill.
- Gigerenzer, G., & Todd, P. M. (1999). Simple Heuristics That Make Us Smart. Oxford University Press.
- Hogarth, R. M. (1987). Judgment and Choice: The Psychology of Decision. Wiley.
- Fischhoff, B., & Broomell, S. (2020). Judgment and Decision Making. Annual Review of Psychology, 71, 331-355.
- Cornelis, E., & Charness, N. (2019). Exploring Decision Biases in Business Contexts. Organizational Psychology Review, 9(3), 187–199.
- Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving Decisions About Health, Wealth, and Happiness. Yale University Press.