Assignment 3: Long-Term Investment Decisions Due Week 9
Assignment 3 Long Term Investment Decisionsdue Week 9 And Worth 300 P
Assume that the low-calorie frozen, microwavable food company from Assignments 1 and 2 wants to expand and has to make some long-term capital budgeting decisions. The company is currently facing increases in the costs of major ingredients. Use the Internet and Strayer databases to research government policies and regulation. Write a six to eight (6-8) page paper in which you: Outline a plan that managers in the low-calorie, frozen microwaveable food company could follow in anticipation of raising prices when selecting pricing strategies for making their products response to a change in price less elastic. Provide a rationale for your response.
Examine the major effects that government policies have on production and employment. Predict the potential effects that government policies could have on your company. Determine whether or not government regulation to ensure fairness in the low-calorie, frozen microwavable food industry is needed. Cite the major reasons for government involvement in a market economy. Provide two (2) examples of government involvement in a similar market economy to support your response.
Examine the major complexities that would arise under expansion via capital projects. Propose key actions that the company could take in order to prevent or address these complexities. Suggest the substantive manner in which the company could create a convergence between the interests of stockholders and managers. Indicate the most likely impact to profitability of such a convergence. Provide two (2) examples of instances that support your response.
Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date.
Paper For Above instruction
The expansion of a low-calorie frozen, microwavable food company necessitates a comprehensive understanding of both market dynamics and governmental influences that impact long-term strategic decision-making. As ingredient costs rise, the firm must carefully craft pricing strategies that not only compensate for increased input expenses but also maintain customer loyalty and market share. This paper explores how managers can anticipate and respond to price changes by employing a variety of strategic approaches, analyses the influence of government policies on production and employment, examines expansion complexities due to capital projects, and proposes measures to align management and shareholder interests to foster profitability.
Pricing Strategies in Response to Price Elasticity
In markets characterized by inelastic demand, where consumers are less sensitive to price changes, companies can adopt pricing strategies that maximize revenue without significantly losing sales volume. Managers should first analyze the price elasticity of demand for their products through market research and sales data. For instance, the firm could implement a value-based pricing model, emphasizing the health benefits and convenience of its products, which consumers might prioritize over minor price increases (Nagle, Hogan, & Zale, 2016). Additionally, introducing product differentiation—such as organic options, packaging innovations, or bundling—can shift demand to become more inelastic (Kotler & Keller, 2016). A strategic price increase could be justified if the perceived value to consumers outweighs the price sensitivity.
Government Policies and Their Effects on Production and Employment
Government policies, including regulations on food safety, ingredient disclosure, and environmental standards, significantly influence production processes and employment levels within the industry. Stricter regulations tend to increase operational costs but can also enhance product credibility and consumer trust (Golembiewski, 2018). For instance, policies like the Food Safety Modernization Act (FSMA) impose compliance costs but improve overall food safety standards. On the employment front, policies that promote workforce safety and fair wages can lead to increased labor costs but also enhance workforce stability (Bhattacharya & Chatterjee, 2020). These policies may compel the company to invest in new technologies or training programs, affecting short-term profitability but potentially leading to long-term gains.
Potential government interventions aimed at ensuring fairness—such as anti-trust laws and consumer protection regulations—seek to prevent monopolistic practices and promote competitive markets. In a similar market economy, like the organic food industry, government involvement has been crucial in establishing standards and supporting small producers (European Commission, 2021). Such measures promote fair competition and safeguard consumer interests, thereby stabilizing the industry and encouraging innovation.
Expansion via Capital Projects: Complexities and Management
Expansion through capital projects introduces multi-faceted challenges, including capital allocation risks, project delays, and operational disruptions. Effective project management techniques—such as detailed feasibility analyses, risk assessments, and phased investments—can mitigate these complexities (Merrow, 2011). To prevent cost overruns, the firm can adopt rigorous budgeting protocols and engage experienced project managers. Moreover, establishing contingency reserves and monitoring key performance indicators (KPIs) ensures responsiveness to unforeseen issues.
Aligning stockholder and managerial interests is critical during expansion. Implementing performance-based incentives linked to project milestones or profitability targets can motivate managers to pursue initiatives that enhance shareholder value (Jensen & Meckling, 1976). For instance, stock options or profit-sharing schemes can foster a convergence of interests, ultimately boosting profitability by reducing agency conflicts (Jensen, 1986). Such alignment encourages initiatives that maximize long-term growth rather than short-term gains.
Impacts on Profitability and Real-World Examples
The alignment of interests typically leads to more strategic and sustained investments, which positively influence profitability. For example, Amazon’s strategic reinvestment in logistics and technology, driven by incentives aligned with shareholder interests, has resulted in sustained growth and market dominance (Davis & Rodriguez, 2019). Similarly, the reinvigoration of the organic food sector in the European Union, supported by policy incentives and industry standards, exemplifies how regulatory environments and aligned management strategies can foster robust growth (European Commission, 2021).
Counterexamples include cases where misaligned incentives led to short-term profit maximization at the expense of long-term viability, such as the collapse of Enron, which stemmed from managerial misconduct and weak governance (Healy & Palepu, 2003). These instances underscore the importance of structured incentive schemes and oversight mechanisms.
Conclusion
For the low-calorie frozen microwavable food company, navigating rising ingredient costs, government regulations, expansion challenges, and stakeholder interests demands a strategic and integrated approach. Employing demand elasticity insights to inform pricing, understanding regulatory impacts, managing capital project risks, and fostering aligned incentives can position the firm to capitalize on growth opportunities while mitigating risks. Policymakers’ role remains critical, as effective regulation can promote a fair, competitive landscape that bolsters industry stability and innovation. Ultimately, a strategic blend of market insight, regulatory compliance, and internal governance can enhance the company’s long-term profitability and sustainability.
References
- Bhattacharya, P., & Chatterjee, S. (2020). Food safety regulations and employment prospects in the global food industry. Journal of Food Policy, 85, 102052.
- Davis, M., & Rodriguez, L. (2019). Strategic reinvestment and growth in e-commerce: A case study of Amazon. Business Strategy Review, 30(4), 45-53.
- European Commission. (2021). Organic farming and market sustainability. https://ec.europa.eu/info/food-farming-fisheries/farming/organic-farming_en
- Golembiewski, K. (2018). Regulatory impacts on food industry compliance costs. Food Industry Journal, 74(2), 28-33.
- Healy, P. M., & Palepu, K. G. (2003). The fall of Enron. Journal of Economic Perspectives, 17(2), 3-26.
- Jensen, M. C. (1986). Agency costs of free cash flow, corporate finance, and takeovers. American Economic Review, 76(2), 323-329.
- Jensen, M. C., & Meckling, W. H. (1976). Theory of the firm: Managerial behavior, agency costs, and ownership structure. Journal of Financial Economics, 3(4), 305-360.
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
- Merrow, E. (2011). Industrial megaprojects: Concepts, strategies, and practices for success. John Wiley & Sons.
- Nagle, T. T., Hogan, J. E., & Zale, J. (2016). The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (5th ed.). Pearson.