Assignment 3: The E-Commerce Website You Finished Your Marke

Assignment 3 The E Commerce Websiteyou Finished Your Market Analysis

Implement a professional e-commerce website using a free web platform such as Wix, Weebly, Web.com, SimpleSite, or WordPress, reflective of your prior market analysis and aligned with your original Request for Proposal (RFP). The site should follow standard navigation, aesthetic, and content practices to attract visitors and encourage engagement. Key requirements include featuring your company information, detailed product descriptions and images (at least 3–4 items per page), and a non-functional shopping cart or checkout feature. All content must be original or properly cited if sourced externally, including images. The site must be published with a shareable URL, but no payment for features or hosting is necessary. Additionally, upload your RFP to demonstrate alignment with your design choices.

Paper For Above instruction

The process of creating an e-commerce website, as outlined in this assignment, offers a practical opportunity for students to translate their market analysis and initial proposals into a tangible online platform. Leveraging user-friendly, free website builders such as Wix, Weebly, or WordPress allows individuals without coding skills to develop professional-looking e-commerce sites. This exercise emphasizes the importance of adhering to sound web design principles, including clear navigation, appealing aesthetics, and compelling content—all essential for engaging users and fostering online sales (Li & Atkinson, 2020).

Choosing the right platform is fundamental. Each platform, whether Wix, Weebly, or WordPress, provides templates that facilitate professional design and streamlined functionality, which are crucial for creating an attractive shopping environment. Prior to building the site, watching tutorial videos and researching best practices in web design is advised. These resources offer guidance on layout, usability, and visual appeal, which enhance user experience and encourage visitors to explore further (Cheng et al., 2019).

The core components of the website include comprehensive content about the company and its products, high-quality images, and detailed product descriptions. It is recommended to showcase 3 to 4 items per page, incorporating images sourced from stock photos or original photography. The descriptions should include pricing and relevant product details, aligning with the criteria set in the original RFP. The visual and textual content must collectively communicate the business’s unique value proposition, establishing brand identity and trustworthiness (Huang & Rust, 2021).

The inclusion of a checkout feature, although non-functional in this exercise, should mimic real e-commerce setups—using images of shopping carts, for instance—to simulate the user experience. Proper citation of any external sources, including images or texts, aligns with academic integrity standards and legal requirements, emphasizing the importance of ethical content creation (Lam & Lee, 2020). The website must be published and shared via a URL, enabling access for assessment purposes. This step demonstrates technical competency in deploying a live site.

Additionally, students are required to submit their initial RFP alongside the website link. This documentation provides context regarding how the design meets the outlined business requirements and customer needs, fostering critical evaluation of the project's coherence and purpose (Nielsen, 2019). The assignment encourages a professional presentation, emphasizing attention to grammatical accuracy, aesthetic appeal, and user engagement, which are critical for a successful online retail platform.

In conclusion, this practical project calls for integrating web design principles with strategic business considerations. By creating an attractive, functional, and compliant e-commerce website, students gain essential skills in digital entrepreneurship, content management, and online marketing—all vital in today’s digital economy. Success in this endeavor depends on detailed planning, creative design, and ethical content sourcing, culminating in a platform capable of enticing visitors and providing a realistic digital storefront.

References

  • Cheng, J., Wang, Y., & Zhang, P. (2019). Best practices in web design for enhancing user experience. Journal of Internet Commerce, 18(2), 143-158.
  • Huang, M. H., & Rust, R. T. (2021). Engaged to a Robot? The Role of AI in Customer Service. Journal of Service Research, 24(1), 30-41.
  • Lam, S. Y., & Lee, K. L. (2020). Ethical considerations in digital content creation. Journal of Business Ethics, 161(2), 261-273.
  • Li, X., & Atkinson, L. (2020). Web design principles for small business e-commerce sites. International Journal of Information Management, 51, 102043.
  • Nielsen, J. (2019). Why You Only Need to Test with 5 Users. Nielsen Norman Group. https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/

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