Assignment 3 Usability Evaluation Due Week 7 And Worth 100 P

Assignment 3 Usability EvaluationDue Week 7 And Worth 100 Pointsthe W

The Week 5 e-Activity required that you create a free SurveyMonkey® or QuestionPro online questionnaire account. If you did not create one, revisit the Week 5 e-Activity to create an account before attempting this assignment. In this assignment, you will create an online questionnaire. Prepare as follows: Study Activity 7.2 in the class textbook. Create an online questionnaire using your account on SurveyMonkey® or QuestionPro, depending on which one you selected during the Week 5 activity.

Insert the six (6) questions already provided in Activity 7.2 in your questionnaire. You may add additional questions if you wish. Send an email to at least five (5) friends or participants and ask them to participate in the online questionnaire. Include the link to the online questionnaire in the email. Give your participants a few days to complete the online questionnaire.

Use SurveyMonkey® or QuestionPro to analyze the collected data. Download and save the report. Attach your report to your assignment paper. Write a four to five (4-5) page paper in which you: Describe the easy and difficult aspects of creating and conducting an online questionnaire. Assess the reliability of the collected data and include the survey report. Assess the validity of the collected data and include the survey report. Evaluate the usability of the online questionnaire Website. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. Your assignment must follow these formatting requirements: Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Demonstrate the ability to select an appropriate user interface interaction style for a particular task. Explain the different usability data-gathering techniques. Create a product evaluation through a formal framework. Use technology and information resources to research issues in human-computer interaction. Write clearly and concisely about human-computer interaction topics using proper writing mechanics and technical style conventions.

Paper For Above instruction

In the modern digital landscape, conducting usability evaluations through online questionnaires has become a crucial method for gathering user insights and improving interface design. This paper discusses the process of creating, administering, and analyzing an online questionnaire, specifically focusing on the challenges and advantages encountered during this process. It also assesses the reliability and validity of the collected data while evaluating the overall usability of the online survey platform used.

Creating an online questionnaire involves several straightforward yet complex steps, including designing clear and concise questions, selecting an appropriate platform such as SurveyMonkey® or QuestionPro, and distributing the survey effectively. One of the easiest aspects of creating an online questionnaire lies in the accessibility of user-friendly platforms that offer pre-designed templates, enabling even novice users to develop surveys efficiently. However, the challenge often lies in crafting well-structured questions that prevent ambiguity and bias, which requires a good understanding of questionnaire design principles (Dillman, Smyth, & Christian, 2014). Additionally, technical issues such as ensuring mobile compatibility and secure data collection can pose difficulties.

Conducting the survey involved recruiting at least five participants via email, with instructions to complete the questionnaire within a specified timeframe. An essential part of this process is maintaining participant engagement and ensuring honest responses. The ease of distributing surveys through online platforms is significant, but response rates can sometimes be limited by lack of participant motivation or survey fatigue. The advantage of online surveys lies in their rapid data collection and ease of analysis, especially when integrated with analytical tools provided by the platform, such as SurveyMonkey®’s built-in reporting features.

Analyzing the collected data involved downloading the survey reports and examining the responses for consistency and completeness. The reliability of the data refers to the degree to which the results are consistent across different samples and time points (Nunnally & Bernstein, 1994). In this case, the reliability was judged to be acceptable due to the clarity of questions and the consistent response patterns observed. Nonetheless, small sample size and potential response bias might threaten the overall reliability. Regarding validity, the focus was on whether the survey accurately measured what it intended to measure—users’ perceptions of the usability of the website. Construct validity was supported by aligning the questions with established usability principles (Nielsen, 1994). The validity assessment indicated that the responses reasonably reflected real user experiences.

The usability evaluation of the online questionnaire platform itself revealed that both SurveyMonkey® and QuestionPro offer intuitive interfaces that facilitate survey creation and analysis. Users reported that the platforms are accessible and provide sufficient customization options. However, some limitations include restrictions on free accounts, such as limited question types or survey responses, which could impact extensive usability testing. Overall, the platforms are suitable for academic and small-scale usability assessments due to their ease of use and analytical capabilities.

In conclusion, conducting an online usability survey involves overcoming technical and design challenges, yet offers substantial benefits in terms of efficiency and analytical power. The reliability and validity of collected data depend heavily on question design and user engagement. The platforms evaluated in this study proved to be effective tools for gathering usability data, enhancing our understanding of human-computer interaction. Future research should explore advanced survey techniques and larger sample sizes for more robust usability assessments.

References

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• Nielsen, J. (1994). Usability inspection methods. In J. Nielsen (Ed.), Usability Engineering (pp. 25-41). Morgan Kaufmann.
• Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). McGraw-Hill.
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