Assignment 4: Persuasive Message Scenario For Upper Level

Assignment 4 Scenario Persuasive Messageyou Are An Upper Level Manag

You are an upper-level manager in a large metropolitan hotel. Last month, a professional conference for electrical engineers was held at a nearby convention center, and many attendees stayed at your hotel. The convention center directed attendees to your hotel because the official conference hotel was full. Given the large size of the conference and the small size of the convention center, events are held at both locations. Based on positive feedback from conference attendees staying at your hotel, you aim to become the official conference hotel for future events.

Conversations with guests and contacts at the convention center reveal displeasure with the current hotel hosting the conference. Issues include paying $1200 for exclusive Wi-Fi access for meeting spaces and $4 per device in rooms, double-booked seminar spaces causing confusion on the first day, and the awards dinner being moved to a smaller space due to an unexpected wedding size increase. These problems led to costly schedule updates, website and social media revisions, and guest inconvenience, all paid for by the conference without financial assistance from the hotel. The current hotel has hosted the conference since 1997, but recent management changes over the last eight months have impacted service quality.

Your task is to craft a persuasive letter to conference organizer Frank Drebin, encouraging him to meet and discuss what your hotel can offer. The letter should generate interest without directly trying to secure the contract immediately. You have not met Drebin and know only that some of his attendees stayed at your hotel. Drebin resides in San Francisco.

In your letter, consider elements of persuasive communication, including language use, projection of your hotel as an ideal host, and highlighting your successful track record. Emphasize your hotel’s recent renovations, capacity (900 rooms, 40 meeting rooms convertible into a large banquet hall for over 1,000), and ability to meet the conference’s needs, which include approximately 800 attendees, 30 meeting rooms, and a large banquet hall, not all needed simultaneously. Your goal is to persuade Drebin to meet with you to explore potential collaboration, positioning your hotel as a compelling alternative that can resolve current issues and enhance future conference experiences.

Paper For Above instruction

Dear Mr. Drebin,

I hope this message finds you well. My name is [Your Name], and I am an executive at the [Your Hotel Name], a recently renovated hotel located in the heart of our vibrant city. I am reaching out to you with the sincere interest in establishing a dialogue about how our hotel might serve as a premier venue for the electrical engineers' annual conference, now and in the future.

Having observed the positive feedback from attendees who stayed at our hotel during the recent conference, I am encouraged by the potential for a fruitful partnership. Our hotel boasts 900 well-appointed rooms, equipped with modern amenities designed to ensure comfort and convenience for all guests. Furthermore, with 40 versatile meeting rooms—many of which can be easily converted into a large banquet hall capable of accommodating over 1,000 attendees—we have the capacity and flexibility to meet your conference's diverse requirements.

We understand that seamless organization and a distraction-free environment are crucial for the success of such an important event. That is why our facility emphasizes excellent service, reliable technology, and attentive event support. Unlike previous experiences, we are committed to providing comprehensive Wi-Fi services included in our package, removing the need for additional charges or complicated fee structures, and ensuring consistent, high-speed connectivity for all meeting spaces and guest rooms.

Moreover, our recent renovations were undertaken with the future in mind. We have upgraded our conference facilities, enhanced acoustics, improved lighting, and installed state-of-the-art audiovisual technology to support a wide range of event formats. Our staff is dedicated to delivering personalized support to make your planning process smooth and efficient, reducing any logistical challenges that can detract from the attendee experience.

We are also aware of the importance of location and accessibility for your attendees coming from various regions, including San Francisco. Our hotel’s strategic placement offers excellent transportation options, easy access to airports, and nearby amenities that will add value to your conference experience.

I would welcome the opportunity to meet with you in person—either here in our city or at a location convenient for you—to discuss how our hotel can meet your current needs and support your goals for future conferences. I am confident that a partnership with [Your Hotel Name] would not only address the concerns raised about your current venue but also elevate the quality of your attendees' experience.

Thank you for considering this invitation. I look forward to the possibility of collaborating with you and demonstrating how [Your Hotel Name] can become your trusted partner for the upcoming conference seasons.

Sincerely,

[Your Name]

[Your Title]

[Your Hotel Name]

[Your Contact Information]

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