Assignment 7: Goods And Services Marketing Success Of A Proj

Assignment 7 Goods And Services Marketingthe Success Of A Product Or

Assignment 7: Goods and Services Marketing The success of a product or a company in the marketplace is highly dependent on the target market's ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussion, you will discuss product placements based on brand name marketing in the film industry. Scenario: Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today.

To execute this Discussion, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story. Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it. Directions to complete this Assignment: • Read Chapter 10 in your textbook to understand how companies make branding decisions. • View marketing uses of branding. Download the transcript. • Watch the video segment concerning Brand, Design, and Differentiation as discussed by Tom Peters (Tom Peters Company ©) to supplement your understanding of product branding by Tom Peters-Filmed by BVO 2009 and now available via YouTube™ at: Used by permission of Tom Peters. See for additional information. Checklist: In 250 words or more, answer the following questions: 1. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story. 2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer. 3. Discuss how the television show or movie increases or decreases the brand equity of the product. 4. Describe the brand strategy of the product you identified within the plot of the story. Directions for Submitting this Assignment: Review the grading rubric below before beginning this activity. Respond in a Microsoft Word document in a minimum of 250 words to the checklist items above using APA format and citation style. Make sure to include an additional Title and references page. For additional help with your writing and APA citation, please visit the Writing Center accessed from the Academic Tools area, then select Academic Support Center and when you see the main page the Writing Center is located in the bottom left quadrant. Save your Assignment titled per the example (Ex: TAllen-MT219 Assignment-Unit 7.docx) and submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7.

Unit 7 Assignment: Goods and Services Marketing Percent possible Points possible Points Earned Comments Content per Checklists 100% 50 Answer provides complete information demonstrating analysis and critical thinking in response to the checklist items. 80% Based on the reading of Chapter 10 and the website video segment, provides a correct minimum response of 250 words to the following: 5. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story. . Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer. . Discuss how the television show or movie increases or decreases the brand equity of the 10 product. 4. Describe the brand strategy of the product you identified within the plot of the story. 10 Subtotal: 80% 40 Provides a complete response in a minimum of 250 words to the checklist items in a Word document using correct grammar, spelling, and APA format and citation style and reference 20% 10 Percent Total Points possible Your Assignment Score: 100% 50 Assignment 7: Goods and Services Marketing Scenario: Directions to complete this Assignment: Directions for Submitting this Assignment: >> Describe marketing uses of branding. A brand is a name, term or symbol that identifies and differentiates a firm's products. For example, MGM is the brand name of the Metro-Goldwyn-Mayer Movie Studio. Its brand mark is the MGM lion, which also has a trademark roar. Implementing branding strategies results in several benefits. Successful branding creates equity in the brand. Think of it like building monetary value from a good reputation. Established brands also encourage customer loyalty to existing products. Branding strategies require several decisions. First, a marketer must decide whether to produce a generic product, a branded product or a trademarked product. If the marketer chooses to brand the product, then the marketer chooses between becoming a manufacturer's brand, like Kraft Mac & Cheese, or a private brand, like Kroger Mac & Cheese. Manufacturers must decide whether to brand their products individually, as a family or use a combination of the two strategies. ==== Transcribed by Automatic Sync Technologies ====

Paper For Above instruction

In the realm of modern marketing, product placement within film and television has emerged as a strategic tool to influence consumer perceptions and brand equity. This essay explores the phenomenon of brand placement in media, illustrating how it shapes consumer attitudes towards products, drawing insights from a recent popular movie watched for this analysis.

The movie selected for this discussion is the blockbuster film "Jurassic World: Dominion," in which the brand "Dewalt" was prominently featured. Dewalt, a renowned manufacturer of power tools, was showcased through scenes depicting construction and renovation activities in the film. The presence of Dewalt tools, visibly branded, reinforced its association with ruggedness, durability, and professional-grade performance. Such visual branding in narratives enhances visibility and helps embed the brand into the consumer's subconscious, influencing future purchasing decisions.

The type of consumer product represented by Dewalt in the film is best categorized as a shopping product. Shopping products are those for which consumers typically spend time researching and comparing before making a purchase. Dewalt tools, often costly and requiring consideration of quality, performance, and brand reputation, fit this category. They are not convenience products, which are bought frequently with minimal effort; nor are they specialty products, which demand exclusive brand loyalty, nor unsought products, which consumers do not actively seek out. Dewalt’s positioning as a durable, professional-grade tool aligns with the shopping product classification, requiring consumers to deliberate over such significant purchases.

The incorporation of Dewalt in "Jurassic World: Dominion" contributes positively to its brand equity. The film’s wide viewership amplifies brand recognition and enhances perceived value, associating Dewalt with adventure, strength, and reliability. This increased visibility fosters brand recall, fostering trust among consumers who see Dewalt as a dependable choice for serious DIYers and professionals alike. Conversely, if the portrayal were negative or inconsistent with the product's quality, it could diminish brand equity. However, in this case, Dewalt’s portrayal aligns with its core attributes, thus bolstering its market standing.

From a strategic perspective, Dewalt's placement in the movie exemplifies an endorsement strategy where the brand leverages the movie’s popularity to enhance consumer perception. The placement aligns with Dewalt’s branding goal of being perceived as rugged and professional. The subtle integration through scenes involving construction underscores a strategic use of product placement to reinforce brand identity without overshadowing the storyline. This approach helps maintain authenticity while promoting brand association with strength and durability, key components of Dewalt’s brand strategy. Overall, product placement in "Jurassic World: Dominion" effectively reinforces Dewalt’s market positioning and elevates its brand perception among target audiences.

References

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