Assignment Content: Purpose Of The Assignment

Assignment Contentpurpose Of Assignmentthe Purpose Of This Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan.

The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Paper For Above instruction

In this assignment, students are tasked with analyzing the ethical, legal, and social considerations relevant to their product or service in both the United States and one international market, as part of their comprehensive marketing plan. This analysis is crucial because conducting marketing activities without regard to these considerations can jeopardize the success and reputation of a company. Students must produce a maximum of 700 words discussing these issues, highlighting the potential challenges and responsibilities involved in marketing in each market.

Students should identify and evaluate social, legal, and ethical issues specific to their product or service within the context of the two markets. The analysis should include an assessment of how these issues could influence marketing strategies, consumer perceptions, and legal compliance. For instance, legal restrictions on advertising, cultural differences affecting societal acceptance, and ethical considerations like consumer data privacy should be addressed thoroughly.

In addition to the analytical component, students are required to develop a process to monitor and control marketing performance related to these ethical, legal, and social considerations. While a flowchart can be used to illustrate this process, it will not be counted toward the word limit. This process should demonstrate practical steps for ongoing oversight, ensuring that marketing activities remain compliant and socially responsible.

Moreover, students must craft a maximum 350-word executive summary of their marketing plan that includes at least the following elements: strategic objectives and descriptions of the products or services. Optional components such as resources needed and projected outcomes can be included if relevant. The executive summary should succinctly encapsulate the core goals, strategies, and anticipated results of the marketing plan, providing a clear snapshot of its scope and direction.

References

  • Crane, A., & Matten, D. (2016). Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization. Oxford University Press.
  • Ferrell, O. C., & Hartline, M. (2019). Marketing Strategy (7th ed.). Cengage Learning.
  • Hansen, E., Morsing, M., & Becker, K. (2011). Corporate Social Responsibility and Social Media: An Empirical Investigation of Consumer Responses. Business & Society, 50(4), 531–568.
  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Lubin, D. A., & Esty, D. C. (2010). The Sustainability Imperative. Harvard Business Review, 88(5), 42–50.
  • Mescon, T. S., & Tilson, D. J. (1987). A Review of Business Ethics in Marketing. Journal of Business Ethics, 6(1), 17–19.
  • OECD. (2019). OECD Guidelines for Multinational Enterprises. OECD Publishing.
  • Schlegelmilch, B. B., & Robertson, C. J. (2019). Sustainable Marketing. Routledge.
  • Vallaster, C., & de Chernatony, L. (2006). Internal Brand Building and Multinational Corporations. Journal of Brand Management, 14(2), 106–122.
  • World Economic Forum. (2020). The Future of Jobs Report. Geneva: WEF.

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