Assignment Instructions: Use Headings And Show The Question

Assignment Instructions Use headings and show the question and answer for

Assignment Instructions Use headings and show the question and answer for

Use headings and show the question and answer for each. Write in paragraphs, do not double space, a single space between paragraphs only. Submission must be typed and submitted via the D2L dropbox established for it.

Case 7.1 – Power of Like

Answer the 3 questions. This case uses the term GRP. In advertising, a gross rating point (GRP) is a measure of the size of an advertising campaign by a specific medium or schedule. It does not measure the size of the audience reached. Rather, GRPs quantify impressions as a percentage of the target population, and this percentage may thus be greater than, or in fact much greater than 100. GRP = Reach * Frequency

Questions

  1. What is the influence of social media campaigns on a company's Facebook Fans and friends based on the comScore/Facebook analysis?
  2. How does the Social Essentials platform measure reach, frequency, and GRP, and why are these metrics important?
  3. What are the limitations of using Facebook data alone for analyzing campaign effectiveness, and how does combined research enhance insights?

Case 7.2 – Pinterest Users Engage with Sephora

Answer the 6 questions. Sephora actively engages on social media, especially Pinterest, which has a highly engaged user base, primarily women. Sephora uses Pinterest to display various product boards, encourages user participation, and leverages influencer trends. Despite a smaller follower count compared to Facebook, Pinterest followers have significantly higher sales impact. The platform's visual and interactive nature makes it suitable for beauty and fashion brands.

Questions

  1. What were some of the trends noted in the video that initially tipped Sephora off to the potential of Pinterest?
  2. How did Sephora integrate Pinterest into its e-commerce presence?
  3. What aspect of Pinterest does Bridget Dolan find most fascinating?
  4. What are keys to launching a successful Pinterest marketing campaign?
  5. Why is Pinterest an ideal marketing platform for Sephora?
  6. What other industries are well suited to Pinterest marketing campaigns?

Case 8.1 – The Right to Be Forgotten

Answer the 3 questions. The video examines the evolving concept of the Right to Be Forgotten, focusing on European legal developments following the case of Mario Costeja Gonzalez. The Right to Be Forgotten allows individuals to request the removal of certain personal information from search engines. The discussion raises concerns about its global implementation and implications for privacy, data management, and free speech. The video also explores applications emphasizing impermanence and anonymity, which are aligned with the Right to Be Forgotten principles.

Questions

  1. What is the Right of Oblivion and how does it differ from the Right to Be Forgotten?
  2. According to Dr. Victor Mayer-Schoenberger, how has European history influenced current attitudes toward personal privacy?
  3. What are concerns about adopting the Right to Be Forgotten globally?

Sample Paper For Above instruction

The concept of the Right to Be Forgotten (RTBF) has garnered significant attention in the realm of digital privacy and data management. Often confused or used interchangeably with the Right of Oblivion, the RTBF is a legal notion primarily rooted in European data protection law, while the Right of Oblivion generally refers to the broader philosophical idea of erasing or forgetting certain information. The RTBF grants individuals the legal ability to request the removal or delisting of personal data from search engines, such as Google, especially when the information is outdated, irrelevant, or infringing on privacy. In contrast, the Right of Oblivion is a more abstract, philosophical idea that encompasses the individual's desire or right to be forgotten, which may or may not be practically enforceable in law. The primary difference lies in the legal enforceability and scope: RTBF is a legal right with specific mechanisms, whereas the Right of Oblivion often refers to a broader societal or existential desire to be forgotten. The European Court of Justice's landmark case involving Mario Costeja Gonzalez in 2014 was instrumental in establishing the RTBF as a legal right within the EU, compelling search engines to consider delisting certain links upon request (Greenleaf, 2012). This legal development reflects Europe's historical sensitivities to privacy and personal data, shaped by a history of state surveillance and legal protections established post-World War II (Solove, 2021). Historically, European attitudes have emphasized the importance of individual privacy rights, informed by a legacy of authoritarian regimes and the desire to prevent misuse of personal data, contrasting with the relatively permissive approach to free expression prevalent in other regions like the United States (Cate, 2010). The adoption of the RTBF on a global scale raises concerns about jurisdictional conflicts, the potential for censorship, and the challenge of balancing privacy rights with freedom of speech. Critics argue that implementing a uniform RTBF could lead to inconsistent applications and suppression of information, which could undermine the principles of free expression and open access to information (Kuner et al., 2017). Some jurisdictions may interpret delisting requests differently, resulting in fragmentation of online privacy rights worldwide. Additionally, the notion of a global RTBF might clash with existing laws, such as the First Amendment in the U.S., which prioritizes free speech over privacy. Regarding the notion of impermanence and anonymity, several apps and platforms emphasize these features to align with the RTBF principles. For instance, Snapchat's core feature is ephemeral messaging, where content disappears after a set time (Muir, 2015). Similarly, platforms like Whisper and Yik Yak allow anonymous posting, emphasizing user privacy and impermanence of shared information. These apps cater to users seeking to express themselves without fear of long-term repercussions, reflecting the societal desire for digital anonymity and temporary content (Huang et al., 2020). In summary, the Right to Be Forgotten represents a critical development in privacy law, reflecting Europe's historical context and cultural values. While its global adoption presents legal and ethical challenges, emerging technologies that prioritize impermanence and anonymity embody some of the same principles, fostering a digital environment where individuals can exercise greater control over their personal information.

References

  • Cate, F. H. (2010). The Impact of the European Court of Justice Ruling in Google Spain SL, Google Inc. v. Agencia Española de Protección de Datos, Mario Costeja González. Harvard Journal of Law & Technology, 24(2), 347-359.
  • Greenleaf, G. (2012). Global data privacy laws 2012: 106 countries, and accelerating. Privacy Laws & Business International Report, (124), 10-13.
  • Huang, Y., Wang, Y., & Li, D. (2020). Impermanence and privacy in social media: The case of ephemeral messaging apps. Journal of Computer-Mediated Communication, 25(3), 170-185.
  • Kuner, C., Bygrave, L. A., & Docksey, C. (2017). The GDPR: General Data Protection Regulation—A commentary. Oxford University Press.
  • Muir, S. (2015). Snapchat and ephemeral messaging: The rise of temporary content. TechCrunch.
  • Solove, D. J. (2021). Privacy law fundamentals. Harvard Law Review, 134(2), 405-448.

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