Assignment Instructions: You Will Create An Adv ✓ Solved

Assignment Instructions Instructions: You will create an advertisement F

You will create an advertisement for a favorite product you have. It can be food, drink, household item or even for a favorite place you like to visit such as a vacation resort or even just the local park. In this advertisement you will apply your skills we covered. You only need to apply one technique, layer, tool option, etc., however, you may apply more if you feel you need to in order to create the advertisement to your liking. Once this is completed, you will complete a two page Paper: 12 font Times New Roman, double spaced paper in APA Style format (all formatting aspects to be in APA including references) describing the following: 1. Purpose of the advertisement. You must identify a valid purpose as if this advertisement is will be posted for the public. 2. Describe how you organized or customized workspace used and any challenges or purpose identified. 3. Describe the design principles, elements and graphics applied and why it was selected. 4. Describe the tools and/or layer applied and why it was selected. 5. Describe the repairing or retouching applied from and why it was selected. 6. Describe any image adjustment you applied to the image from and why it was selected. 7. Save your file as two different formats and describe how the two images differ.

Sample Paper For Above instruction

Creating an effective advertisement requires a strategic blend of visual elements, targeted messaging, and technical application of design principles. The purpose of my advertisement is to promote a local vacation resort that offers an all-inclusive experience designed to attract families seeking relaxation and adventure. The primary goal is to highlight the serenity, amenities, and unique attractions of the resort in a visually compelling way that encourages viewers to consider booking their stay.

Throughout the process, I organized my workspace by setting up my graphic design software with the necessary layers, tools, and palettes to streamline my workflow. I predominantly utilized Adobe Photoshop due to its versatile features, which allowed me to manipulate images, apply layer effects, and make precise adjustments. One of the initial challenges was selecting the right images that conveyed both relaxation and adventure, ensuring they harmonized visually and ethically to accurately represent the resort. To address this, I carefully curated high-quality photographs that reflected the resort's environment and amenities.

In designing the advertisement, I applied the principle of emphasis by making the main image of the resort’s lush landscape and inviting pool the focal point through strategic layering and size dominance. The use of balance was evident in the symmetrical placement of text and images, creating a harmonious visual flow. I incorporated graphics such as icons representing activities available at the resort—like kayaking and spa services—which were selected to provide quick visual cues that complement the textual information. The color palette was chosen to evoke feelings of tranquility and excitement—predominantly blues, greens, and warm accents—aligned with the resort's branding.

Regarding technical tools, I utilized layered masks and adjustment layers to fine-tune visibility and contrast. Layer masks were essential in seamlessly integrating the images with the background, while adjustment layers allowed me to enhance brightness and contrast to achieve a vibrant yet natural look. I also employed retouching techniques to remove distracting elements from the images, such as stray objects or uneven lighting, ensuring the visuals appeared polished and appealing.

Image adjustments were crucial for maintaining color consistency across different image elements. I used hue/saturation adjustments to match the tones, and sharpness filters to enhance clarity. These adjustments contributed to a cohesive and professional appearance.

I saved the final advertisement in both JPEG and PNG formats. The JPEG file displayed well with a smaller file size optimized for web use, though it involved some compression artifacts. Conversely, the PNG version retained all detail and transparency options, making it suitable for high-quality prints or further editing. The differences between the two formats highlight their respective strengths in balancing quality and file size, which guided my choice depending on the intended application.

In conclusion, designing an advertisement involves careful planning and application of various graphic principles and tools. By organizing my workspace, selecting appropriate elements, and applying technical adjustments, I created an engaging promotional piece that effectively communicates the resort’s appeal. This project enhanced my understanding of visual composition and technical skills in digital design, essential for successful advertising.

References

  • Gambetti, L. (2014). Principles of Design. Journal of Visual Literacy, 34(2), 74-85.
  • Lidell, M. (2017). Adobe Photoshop CC Classroom in a Book. Adobe Press.
  • Murphy, S. (2016). Effective Advertising Strategies. Marketing Quarterly, 28(4), 56-62.
  • Nelson, R. (2019). Visual Communication and Graphic Design. Routledge.
  • Roberts, K., & Green, P. (2020). Color Theory and Practical Application in Advertising. Journal of Marketing Communications, 26(3), 215-231.
  • Smith, J. (2018). Digital Image Processing Techniques. Springer.
  • Wang, L. (2021). Principles of Visual Design. HarperCollins Publishers.
  • Yamada, K. (2015). Creative Graphic Design. Thames & Hudson.
  • Zhao, Q. (2019). Optimization of Digital AdvertisingImages. IEEE Transactions on Circuits and Systems for Video Technology, 29(7), 1944-1957.
  • Zimmerman, B. (2016). The Art of Visual Storytelling. CRC Press.

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