Assignment Is Due Mar 18th By 2:00 PM Eastern Time

Assignment Is Due Mar 18th By 200 Pm Eastern Time 17 Hours From No

Review the attached documents for info on writing a negative message. Complete the Communication Strategy Worksheet and upload it before writing the document. Info on how to complete the worksheet is also attached.

Task: Complete the Communication Strategy Worksheet. Write a 450-word document responding to your assigned case.

Case: Negative, Case 1 – Music 101. You are Peter Salona or Paula Salona, the distributor of practice drum kits sold primarily through stores that sell musical instruments. The kit consists of small composite drum pads that serve as substitutes for drumheads and a pair of drumsticks. The drum pads are about six inches in diameter and 3/8 inches thick. Drummers use this kit to practice drumming when it is inconvenient or impossible to set up a real drum set. The drum practice kits sell well when store personnel understand their usefulness, benefits, and features.

Your distributorship regularly conducts product demonstration and training sessions for sales personnel. Three times in the last six months, you have set up training workshops specifically for personnel in Music 101 stores. Fewer than 10% of store sales personnel showed up for your workshop, and no one attended the last workshop. You are annoyed that Music 101 has dropped the ball, wasted the money you invested in workshops, and cost you significant potential sales. Music 101 has a large chain of stores, yet your product is selling less than 25% of what you estimate it should be selling.

This is costing you real money, particularly when you factor in the cost of the failed training session. You think the problem is the lack of commitment to the training from Laura Fletcher, the sole owner of the Music 101 chain. You have decided to write a letter to Ms. Fletcher to express your disappointment with the poor sales of your product in her stores and her lack of commitment to the product. In your previous interactions with her, you found her reactions similar to what you have frequently encountered with successful entrepreneurs. She is confident in her own decisions and does not pay much attention to the suggestions of others who lack her experience and success.

Paper For Above instruction

The following correspondence is a professional attempt to communicate disappointment and concern to Ms. Laura Fletcher regarding her stores’ sales performance and her engagement with our product training efforts. The goal is to constructively address the low sales figures, acknowledge her confidence and success, and propose solutions to enhance cooperation and product adoption.

Dear Ms. Fletcher,

I hope this message finds you well. I am writing to discuss some concerns regarding the sales performance of our practice drum kits within your Music 101 stores and to explore ways we can collaborate more effectively to maximize their potential.

As the distributor of this innovative practice tool, I have personally conducted multiple training sessions aimed at equipping your in-store personnel with the knowledge necessary to demonstrate and promote the product effectively. Despite our efforts, attendance has been disappointingly low, with fewer than 10% of your sales staff participating in these workshops, and regrettably, the most recent session was entirely unattended.

This situation not only impacts sales growth but also results in the wastage of resources invested in organizing these training events. Given the substantial chain of Music 101 stores, our expectations were that the product would achieve a much higher sales volume, ideally exceeding 25% of the potential market based on its benefits and the existing demand among drummers seeking convenient practice solutions.

I understand that you are a highly successful entrepreneur and confident in your decision-making. Your track record is impressive, and I respect your leadership. However, I believe that enhancing the product knowledge of your store personnel could significantly boost sales and customer satisfaction. It could also solidify the value these practice kits add to your product offerings, ultimately benefitting your overall business objectives.

Therefore, I propose that we revisit our training approach, perhaps by scheduling more flexible sessions or providing additional resources that your staff can access at their convenience. I am also open to discussing other strategies that might better align with your store’s operations and your team’s dynamics.

I value our partnership and am committed to supporting your success. I am confident that with increased engagement and a shared commitment, we can turn these challenges into opportunities for growth.

Thank you for your attention to this matter. I look forward to your thoughts and to working together to improve sales performance and product awareness in your stores.

Sincerely,

[Your Name]

References

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