At The Beginning Of The Previous Academic Year The Institute

At The Beginning Of The Previous Academic Year The Institution Announ

At the beginning of the previous academic year, the institution announced it would drop football at the conclusion of the season. The announcement created public relations issues with alumni, current athletes, and the local community. Donations to the athletic department have dropped 35% in the past year. At the same time, women's volleyball advanced to post-season play for the first time in the program's history, winning the conference championship and earning an automatic berth in the NCAA Tournament. The men's soccer team, coming off its best season in five years, has landed two superstar recruits who turned down NCAA Division I scholarships in order to attend Strops University.

You have been hired to create a marketing plan focusing on the broad success of athletics at Strops University, with a specific focus on reversing the decline in donations to the athletic program. The university seeks to build support for all of its student athletes. A key component of the marketing plan will be a sports information packet that highlights the accomplishments of each team. Based on the information provided, select two teams—one recently successful, and one recently struggling—and create a comprehensive sports information plan to distribute to alumni and fans at games. Your plan should include areas such as academic success, community service, etc. in addition to winning percentage in an effort to increase support of, and donations to the programs.

Paper For Above instruction

In recent years, athletic programs at Strops University have experienced mixed outcomes, with some teams achieving notable success and others facing challenges. To foster broad-based support and catalyze increased donations, especially in light of the recent public relations issues associated with the football program's discontinuation, a strategic sports information plan is essential. This plan aims to highlight achievements beyond just athletic performance, emphasizing academic excellence, community engagement, leadership, and the overall positive impact of student-athletes on campus life and the surrounding community.

Selected Teams for Highlighting

For the successful team, the women’s volleyball team exemplifies remarkable progress. Their historic advancement to the NCAA Tournament, including winning the conference championship, demonstrates competitive excellence. Additionally, their academic achievements, community service initiatives, and leadership roles should be showcased to present a holistic view of their contributions.

Conversely, the men's soccer team faces ongoing struggles with recent performance and recruitment challenges. Yet, their recent success in retaining two star recruits who declined NCAA Division I scholarships underscores their potential. Emphasizing their commitment to excellence, growth, and future prospects can reshape perceptions and garner more support.

Key Components of the Sports Information Plan

A. Athletic Achievements

Both teams' recent records, standout performances, and milestones should be prominently featured. For women’s volleyball, include their conference championship, postseason appearance, and individual accolades. For men’s soccer, highlight their recent season improvements and high-profile recruits.

B. Academic Excellence

Showcase student-athletes’ GPA achievements, academic awards, graduation rates, and participation in research or leadership programs. Emphasizing academics demonstrates the university’s commitment to student success and positions athletics as a pathway to broader educational achievement.

C. Community Service and Leadership

Include stories of team members involved in community outreach, volunteer work, and leadership within campus initiatives. Highlighting service efforts fosters positive perceptions and illustrates the teams’ role in community building.

D. Personal Stories and Profiles

Create athlete profiles that include personal backgrounds, goals, and aspirations. Share compelling narratives that build emotional connections with alumni and fans, reinforcing the idea that these athletes are dedicated, multidimensional individuals.

E. Visual and Multimedia Content

Incorporate high-quality photos, videos of game highlights, community events, and athlete interviews. Visual storytelling can increase engagement and make the information more memorable.

F. Distribution Strategies

Distribute the information packets at athletic events, via email newsletters, and through the university’s website and social media channels. Tailor content to target alumni, current supporters, and local community members to maximize outreach.

Conclusion

By strategically highlighting athletic achievements, academic success, leadership, and community contributions, the sports information plan aims to rebuild support for Strops University's athletics. Emphasizing the holistic development and positive impact of its student-athletes can help reverse declining donations, foster pride among alumni and fans, and ensure sustainable growth of all athletic programs.

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