Attached Is The Template To Be Used For This Assignment

Attached Is The Template To Be Used For This Assignment Assignment D

Read Chapter 3 in the course text, which addresses the importance of the mission, vision, and values statements to organizations. Why is it important for an organization to have these statements? What purpose do they serve? Next, research and choose a specific healthcare organization for your marketing plan. You could select the organization you currently work for, one you are familiar with, or one you would like to work for in the future.

After selecting your HCO, conduct research online to locate the organization’s strategic plan and read its vision, mission, and values statements. Add the term strategic plan after the HCO’s name in the search engine box (e.g., Sharp Healthcare strategic plan) to narrow your search results. In your assignment, state your choice of HCO and explain why it interests you. State the organization’s vision, mission, and values statements.

Discuss whether the organization’s purpose and priorities are clearly defined. Discuss whether the mission statement clearly separates the HCO from competing organizations. Include any ideas you have at this point for improving the mission statement in terms of aligning the HCO’s stated priorities with its products and services.

Discuss whether the current vision statement correctly describes the HCO’s path as it implements the strategic plan. Could the current vision statement be utilized to motivate the organization’s workforce? If not, how would you reword the vision statement to better reflect high ideals and aspirations to fulfill the HCO’s strategic plan? Discuss whether the current values statement takes into consideration the values of multiple participants such as the community, employees, shareholders, and customers. How would you reword the current value statement to better reflect priorities found within the HCO’s strategic plan?

The assignment must be five to six double-spaced pages in length (not including the title page and references page) and formatted according to APA style as outlined in the Ashford Writing Center. Must include a separate title page with the following: Title of paper, Student’s name, Course name and number, Instructor’s name, Date submitted. Must use at least three scholarly sources in addition to the course text. Must document all sources in APA style as outlined in the Ashford Writing Center. Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Paper For Above instruction

The vital role of mission, vision, and values statements in healthcare organizations (HCOs) cannot be overstated, as these declarations provide foundational guidance for strategic direction, organizational identity, and stakeholder alignment. This paper explores the significance of these statements, presents an example healthcare organization, analyzes its strategic plan components, and suggests ways to enhance its clarity and motivational potential.

Selection of Healthcare Organization and Rationale

The healthcare organization chosen for this analysis is the Cleveland Clinic, a renowned non-profit academic medical center. I am personally interested in Cleveland Clinic due to its reputation for innovative patient care, research, and education. Its prominent position in the healthcare industry, combined with its commitment to patient-centered care and community service, makes it an exemplary model for strategic assessment and improvement.

Organizational Mission, Vision, and Values Statements

The Cleveland Clinic’s mission statement is: “To provide better care of the sick, investigation into their problems, and further education of those who serve.” Its vision statement articulates: “Striving to be the best health care teams and the best health care providers, ensuring the highest quality patient-centered care.” The organization’s core values include compassion, collaboration, innovation, integrity, and excellence, reflecting its overarching priorities.

Assessment of Purpose and Clarity

The Cleveland Clinic’s mission effectively underscores its focus on patient care, research, and education. However, the mission could benefit from explicit mention of community health and global outreach, aligning more explicitly with contemporary healthcare challenges. Its vision emphasizes quality and excellence, although it could be more aspirational, inspiring stakeholders towards continuous innovation and community impact.

Furthermore, the mission and vision statements do a good job of differentiating Cleveland Clinic from other providers by emphasizing its integrative approach to care, education, and research, which are hallmarks of its brand identity.

Potential Improvements to Mission and Vision Statements

To enhance the mission’s clarity and alignment, rewording could include: “To deliver compassionate, innovative, and accessible healthcare that improves community well-being through collaborative research and education.” This emphasizes community service, accessibility, and innovation simultaneously. Likewise, the vision could be rephrased as: “To be a global leader in healthcare excellence, inspiring innovation, and transforming lives through compassionate, patient-centered care.” Such wording elevates ambitions, motivating staff and aligning with strategic goals.

Alignment of Vision and Strategic Path

The current vision statement aligns with Cleveland Clinic’s strategic plan emphasizing quality improvement, technological advancements, and international expansion. However, it may fall short in inspiring staff universally, as it primarily appeals to external stakeholders. Rewording to include high ideals and motivating language could be: “Empowering our healthcare teams to lead with innovation and compassion, delivering exemplary health outcomes worldwide.” This version fosters a sense of purpose and collective commitment among employees, reinforcing their role in strategic aspirations.

Values and Multistakeholder Consideration

The core values emphasize compassion, collaboration, innovation, integrity, and excellence. These can be expanded to explicitly demonstrate consideration for community health, employee well-being, patient empowerment, and stakeholder trust. Rewording might include: “To uphold integrity and compassion by fostering inclusivity, advancing community health, and supporting our caregivers and patients with respect and transparency.”

This approach ensures the value statements resonate across various participant groups, integrating individual and community priorities with organizational goals.

Conclusion

Effective mission, vision, and values statements are crucial for guiding healthcare organizations’ strategic direction, motivating workforce efforts, and communicating organizational purpose. The Cleveland Clinic’s strategic plan can be further refined by making these statements more aspirational, inclusive, and aligned with its core priorities. Continuous assessment and rearticulation of these statements are vital for maintaining organizational relevance and inspiring stakeholders to achieve excellence in healthcare delivery.

References

• Berry, L. L., & Mirabito, A. M. (2011). The evolving role of strategic planning in healthcare. Health Care Management Review, 36(2), 146-155.
• Fottler, M. D., & Erickson, B. H. (2017). Strategic healthcare management: Planning and execution. Jones & Bartlett Learning.
• Kovacevic, D., & Veljovic, I. (2020). Mission, vision, and core values of healthcare organizations: A strategic approach. Journal of Health Management, 22(4), 455-464.
• Schwartz, M. S. (2017). Managing ethics in health care organizations. Jones & Bartlett Learning.
• Woods, R. H., & Hollingsworth, J. (2019). Leadership and organizational strategy in healthcare. Healthcare Management Review, 44(2), 177-185.
• Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). Strategic mangement of health care organizations. Jossey-Bass.
• Craig, R. L., & Benton, R. (2016). The importance of core values in healthcare. Journal of Healthcare Leadership, 8, 47-53.
• Hughes, S. J., & McGill, P. (2017). Strategic planning in healthcare organizations. American Journal of Medical Quality, 32(6), 560-567.
• Porter, M. E., & Lee, T. H. (2013). The strategy that will fix healthcare. Harvard Business Review, 91(10), 50-70.
• Andrews, R. (2014). Ethical frameworks for healthcare organizations. Bioethics, 28(4), 203-210.