B18M049 Burro: Tools For A Better Life In Ghana

Question

9B18M049 BURRO: TOOLS FOR A BETTER LIFE IN GHANA As country manager of Burro in Ghana, Carol Brown had led the company to profitability in February 2015, after seven years of operation. Having achieved her primary goal, in May 2015, she was focused on her next objective: developing the Burro team. With demand for Burro’s sustainable products growing quickly in the booming Ghanaian market, Brown needed to determine a direction for growth to maximize the success of Burro’s future. When Burro became profitable, Brown was focused on growing the company. She considered two opportunities: geographic expansion and in-house product development. Option One: Geographic Expansion - Burro had 24 resellers in Ghana, located primarily in Greater Accra. Brown believed that partnering with more resellers across different regions of Ghana would spread Burro’s brand presence, expand its customer base, and further the company’s mission. Option Two: Product Development - Brown also had the option to invest in product development to expand Burro’s product catalogue. By creating its own products, Burro could rely less on foreign suppliers. In-house product development would also further the company’s mission by catering to the unique needs of the Ghanaian market. As Brown pondered these decisions, she knew she had to make a decision quickly. With Burro’s future on the line, she wondered how she could live up to the company’s motto of “Do More.”

Dr. Jack HW Helper · Accepted Answer

In the evolving landscape of business operations, understanding the integral components of growth strategy is essential, especially in regions like Ghana where market dynamics are influenced by various socio-economic factors. The case of Burro, as detailed, provides an intriguing study of how a company can navigate challenges while exploring expansion and product development opportunities. 1. Contextual Overview Ghana, with its strategic position along the Gulf of Guinea and burgeoning economy, has seen a steady population increase, reaching over 27 million people. The country is recognized not only for its natural resources, such as cocoa and gas but also for its educational advancements that continue to fuel the growth of a skilled workforce. The economic prosperity has translated into increased purchasing power among its citizens, highlighting an incredible opportunity for businesses like Burro to enter the market with affordable and sustainable products. 2. Current Business Landscape Under the management of Carol Brown, Burro pivoted from its early model of renting rechargeable batteries to focusing on sustainable product distribution, specifically solar-based solutions. The impact of inconsistent power supply created an environment ripe for alternative power sources, which aligns remarkably with Burro's mission. This necessity for innovation presents an opportunity for Burro to solidify its presence in the market. 3. Strategic Opportunities for Growth Brown's contemplated strategies for growth encompass a dual approach—geographic expansion and product development—both of which could significantly enhance Burro's market share and operational efficiency. Geographic Expansion: Amplifying Burro's reach by partnering with additional resellers can establish a formidable channel of distribution across the various regions in Ghana. A proposed budget of GH₵30,000 could yield significant returns through increased sales and brand awareness. Establishing additional reselle

B18M049 Burro: Tools For A Better Life In Ghana ✓ Solved

9B18M049 BURRO: TOOLS FOR A BETTER LIFE IN GHANA

Paper For Above Instructions

1. Contextual Overview

2. Current Business Landscape

3. Strategic Opportunities for Growth

4. Challenges to Consider

5. Recommendations

6. Conclusion

References