BA 2196 Email Writing Assignment Worth 40 Points

BA 2196 Email Writing Assignment Worth 40 points 4 of your overall grade

BA 2196 Email Writing Assignment Worth 40 points (4% of your overall grade)

Use what you have learned in this class about business writing (audience awareness, concision, precision, directness, simplicity, etc.) and craft a bad news email based on one of the provided scenarios. Your email should follow proper content and structure guidelines, formatted as an email with a “To:”, “From:”, and a “Subject:”. Include an appropriate closing. You will lose points if formatting is incorrect.

At the top of your page, align to the right and include, single-spaced, the following header: your name, course section, and instructor email. Choose one of the following scenarios to respond to:

  • Request Refusal: Carnival Rejects Under-21 Crowd — Write to Sheryl Kiklas at All-World Travel informing her that Carnival has a new policy restricting under-21 travelers, including groups of college students, due to unruly behavior. Politely decline her request to book a large athletic team and explain Carnival’s shift toward family-oriented cruises, while promoting Carnival's fun destinations.
  • Damage Control for Disappointed Customers: J. Crew Goofs on Cashmere Turtleneck — Respond to customers who purchased a cashmere sweater at an incorrect, extremely discounted price. Tactfully inform them that their orders have been canceled but offer an opportunity to reorder the sweater at a discounted price, maintaining an upbeat tone suitable for J. Crew's youthful audience.
  • Bad News to Employees: No Go for Tuition Reimbursement — Write a personal response to an employee requesting tuition reimbursement, politely declining the request due to financial constraints and organizational priorities, while softening the message to retain goodwill.

Remember to craft your email in a professional, courteous tone, focusing on clarity, conciseness, and audience awareness. Your message should accurately reflect the scenario chosen and demonstrate appropriate business communication skills.

Paper For Above instruction

Dear Sheryl Kiklas,

I appreciate your continued partnership with Carnival and your interest in booking the upcoming athletic team cruise for Large Urban University. We value All-World Travel as one of our trusted travel agents and are grateful for your ongoing support.

However, I need to inform you that Carnival has recently shifted its focus toward providing enriching, family-oriented vacations. As part of this strategic change, we have implemented policies that restrict travel arrangements for unaccompanied young adults, including large groups of college students and athletic teams traveling without immediate family members.

While we recognize the excitement and fun associated with college sports and student activities, Carnival’s current target market now emphasizes relaxing, sunny, and exotic cruises designed for families seeking carefree and enjoyable experiences. These cruises highlight ports of call that allow guests to unwind and create lasting memories in a safe and welcoming environment.

Given this new direction, we regret to inform you that we are unable to accommodate your request for a party cruise for Large Urban University’s teams and supporters. We sincerely hope you understand our position and appreciate our commitment to maintaining the quality and safety of the vacation experiences we offer.

That said, I look forward to continuing our fruitful relationship and exploring future opportunities where Carnival’s family-centered cruises can meet your clients' vacation needs. We remain dedicated to providing memorable and enjoyable experiences for all our guests.

Thank you for your understanding and ongoing partnership.

Sincerely,

[Your Name]

[Your Position]

Carnival Cruise Line

References

  • Guffey, R., Rhodes, K., & Rogin, M. (2011). Business Communication: Process & Product. South-Western College Pub.
  • Frame, J. (2010). Business and Professional Writing: Strategies, Skills, and Law. Pearson.
  • Guffey, R. (2018). Business Communication: Process and Practice. Cengage Learning.
  • Bovee, C. L., & Thill, J. V. (2018). Business Communication Today. Pearson.
  • Locker, K. O., & Kaczmarek, S. K. (2013). Business and Administrative Communication. McGraw-Hill Education.
  • Alred, G., Brusaw, C. T., & Oliu, W. E. (2011). Handbook of Technical Writing. Bedford/St. Martin's.
  • Hynes, G. E. (2010). Business and Professional Communication. Pearson.
  • Murphy, H. A., & Peck, R. (2014). Effective Business Writing: Strategies, Writing, and Editing. Routledge.
  • Cardon, P. (2018). Business Communication: Developing Leaders for a Networked World. Routledge.
  • Williams, J. M. (2015). Technical Communication: Policy and Process. Pearson.

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