BA 621 Week 6 Discussion - Current Topic

Ba 621 Week 6 Discussioncurrent Topic Discussion Instructions

Follow the requirements below, students will participate in an online discussion each week. The purpose of this assignment is to encourage students to keep abreast of current trends and news in the broad field of marketing. Since the focus is on current matters, items referenced must be NO MORE THAN 6 MONTHS OLD. Students’ first post each week will include the following:

  1. Link to article, video, blog post or other recent (
  2. A synopsis of the content focusing on the marketing aspects. (3-4 paragraphs)
  3. An explanation of how it relates to course material.
  4. A thought-provoking question related to the content of your post. Classmates will respond to each other’s questions in the two required replies.

Be sure to post a question that leads to debate, in-depth consideration, or further questioning. Do not ask a yes/no question. Also avoid questions such as “Would you buy… “ or “Is that how you choose …” As professional marketers, we are concerned with our consumers’ behaviors, not our own. So if you are posting a question regarding consumer behavior (which you may or may not do), you might phrase your question as “How might we know whether there is adequate demand for… “ or “Which target markets might respond most favorably to …”

Discussion requirements participation is expected to be substantive. In other words, posting comments like “I agree,” “That’s great. I wish I would have thought of that,” or “What do you mean?” are not substantive. A substantive posting is defined as participation that is rich, deep and probing. It sometimes piggybacks on someone else’s comment, challenging or adding more. Sometimes it is a new idea or question. Substantive input adds depth to a discussion and carries its own weight.

It demonstrates that the student is using critical thinking skills and values the advancement of knowledge for self and others. A checklist for substantive postings includes these questions:

  • Does the response add a new insight to ideas already offered?
  • Does it challenge previous ideas and add appropriate counter-thought?
  • Does it give a sense of the “ah-ha,” and encourage deeper thought?
  • Does it take enough time to “wallow” in an idea and ask probing questions?
  • Does it demonstrate that you have done appropriate reading on the topic?

Criteria for grading:

  • Examples should support theory when applicable. Reference your course reading.
  • It should be approximately words.

Paper For Above instruction

In the dynamic landscape of marketing, staying updated with current trends and news is essential for both students and professionals. Week 6's discussion prompt emphasizes the importance of engaging with recent and credible sources—specifically, those published within the last six months—to foster a current understanding of marketing strategies, consumer behaviors, and industry shifts. The core activity requires students to analyze a recent article, video, or blog post, synthesize its marketing implications, relate it to coursework, and pose a thought-provoking question to stimulate further discussion.

This exercise encourages critical engagement, demanding that students move beyond superficial comments to provide substantive contributions. The emphasis on depth, critical thinking, and dialogue mirrors professional marketing practices, where understanding consumer motivations, market demands, and innovative approaches is crucial. For instance, analyzing how recent digital campaigns utilize emerging technologies can shed light on evolving consumer engagement strategies. Connecting these insights to course concepts—such as branding, segmentation, or digital marketing—enhances comprehension and application in real-world contexts.

Moreover, crafting questions that promote debate rather than simple yes/no answers pushes students to explore foundational marketing principles and their implications. For example, asking “How can marketers assess whether new digital platforms resonate with targeted demographics?” invites analysis of market research, consumer analytics, and strategic decision-making. Such inquiries align with the course’s focus on developing analytical and critical thinking skills necessary for effective marketing practice.

In sum, this assignment not only keeps students informed about current marketing innovations but also cultivates essential skills like critical analysis, reflective thinking, and professional communication. This approach prepares students for successful careers where ongoing learning and adaptability are vital in a rapidly changing marketplace.

References

  • Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson.
  • Kotler, P., Keller, K. L., Ancarani, F., & Costabile, M. (2019). Marketing management (15th ed.). Pearson.
  • Hanna, R., Rohm, A., & Crittenden, V. (2018). We’re all connected: The power of the social. Journal of Marketing, 82(4), 26–45.
  • Ryan, D. (2020). Understanding digital marketing: Marketing strategies for engaging the digital generation. Kogan Page.
  • Schindler, R. M., & Dibb, S. (2021). Selling and sales management (12th ed.). Pearson.
  • Wang, Y., & Fesenmaier, D. R. (2020). The dynamics of digital marketing: Strategies, tools, and trends. Journal of Strategic Marketing, 28(5), 377–391.
  • Evans, D., & Bratton, S. (2021). Social media marketing: Strategies and tactics. Routledge.
  • Tiwana, A. (2019). Platform ecosystems: Aligning architecture, governance, and strategy. Academic Press.
  • Leeflang, P. S. H., et al. (2019). Building marketing and sales capabilities for a digital future. Journal of Business Research, 98, 268-281.
  • Laudon, K. C., & Traver, C. G. (2019). E-commerce 2019: business, technology, and society. Pearson.

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