Based On The Video Specifically Section 1 Understanding The
Based On The Video Specifically Section 1understanding The Communica
Based on the video (specifically Section 1: Understanding the Communications Plan ) think of a presentation or proposal you have given or observed, or may be giving in the future, and complete a Stakeholder Register ( Stakeholder Register example ). Requirements include a brief synopsis of the presentation or proposal (1 page maximum) and a completed register. You may use whatever format for the register (word document, spreadsheet, etc.) that is convenient. View the Lynda.com video: Managing Project Communication with Doug Rose - Introduction, Sections 1 & 2 (Sections 3-6 are optional).
Paper For Above instruction
Effective communication management is a fundamental aspect of successful project execution. It ensures that all stakeholders are informed, engaged, and aligned with project goals and activities. Drawing upon the concepts presented in the video "Managing Project Communication" by Doug Rose, specifically Section 1 on understanding the communications plan, this paper presents a detailed stakeholder register based on a hypothetical project proposal. Additionally, it provides a brief synopsis of the project to contextualize the stakeholder analysis.
Synopsis of the Presentation/Proposal
The project under consideration is the implementation of a new customer relationship management (CRM) system for a mid-sized retail organization. The primary objective is to streamline customer interactions, enhance sales strategies, and improve data analytics capabilities. The proposal includes phases such as needs assessment, vendor selection, system customization, staff training, and deployment. Key deliverables involve choosing an appropriate CRM platform, integrating it with existing infrastructure, and ensuring user adoption across departments.
The project is anticipated to span six months, with critical milestones including vendor negotiations, system customization, testing, and staff training. Stakeholders involved include executive management, IT department, sales and marketing teams, customer service personnel, vendors, and end-users. Effective communication among these groups is essential for mitigating risks, managing expectations, and ensuring that project objectives are met within scope, time, and budget constraints.
Stakeholder Register
| Stakeholder Name | Role/Position | Contact Information | Interest/Influence | Communication Needs | Strategies for Engagement |
|---|---|---|---|---|---|
| Jane Smith | Project Sponsor - Chief Executive Officer | jane.smith@retailorg.com | High interest, high influence | Regular updates on project progress, key milestones | Monthly executive briefings, detailed reports |
| John Doe | IT Manager | john.doe@retailorg.com | High influence, medium interest | Technical specifications, implementation schedule | Weekly technical meetings, email updates |
| Marketing Department | Marketing Team Leads | marketing@retailorg.com | Medium interest, medium influence | Impact on campaign strategies, training schedules | Bi-weekly team meetings, training sessions |
| Sales Department | Sales Managers and Staff | sales@retailorg.com | High interest, medium influence | System benefits, training timelines, user support | Workshops, user manuals, ongoing support |
| Vendors | CRM Software Suppliers | vendor@crmvendor.com | High influence, low interest | Contract details, customization requirements | Contract negotiations, project meetings |
| Customer Service | Customer Service Representatives | support@retailorg.com | Medium interest, low influence | Training schedules, system functionalities | Training sessions, feedback surveys |
This stakeholder register is designed to facilitate targeted communication and stakeholder engagement throughout the project lifecycle. By understanding each stakeholder's level of influence and interest, the project team can tailor communication strategies—ranging from formal reports to informal briefings—to ensure smooth collaboration and project success. Incorporating insights from Doug Rose's video, it emphasizes the importance of a structured approach to managing project communication, aligning with best practices outlined in project management methodologies.
Conclusion
In conclusion, effective stakeholder management is vital for project success, and a comprehensive stakeholder register serves as a key tool in this process. The synopsis of the CRM implementation project illustrates the practical application of communication principles discussed in the video. By systematically analyzing stakeholder roles, interests, and communication needs, project managers can mitigate risks, foster stakeholder support, and enhance overall project outcomes. Continuous engagement and adaptive communication strategies are essential components of successful project management, reinforcing the importance of understanding the communications plan emphasized by Doug Rose.
References
- Kerzner, H. (2017). Project Management: A Systems Approach to Planning, Scheduling, and Controlling. John Wiley & Sons.
- Pmbok Guide (6th Edition). (2017). Project Management Institute.
- Rose, D. (2017). Managing Project Communication. Lynda.com. Retrieved from https://www.lynda.com/
- Schwalbe, K. (2015). Information Technology Project Management. Cengage Learning.
- PMI. (2013). A Guide to the Project Management Body of Knowledge (PMBOK Guide) (5th Edition). PMI.
- Meredith, J. R., & Mantel, S. J. (2017). Project Management: A Managerial Approach. Wiley.
- Heldman, K. (2018). Project Management JumpStart. Wiley.
- Wysocki, R. K. (2014). Effective Project Management: Traditional, Agile, Extreme. Wiley.
- Larson, E. W., & Gray, C. F. (2018). Project Management: The Managerial Process. McGraw-Hill Education.
- Johnson, R. (2019). Stakeholder Engagement in Project Management. Harvard Business Review.