Batum: The Business Is About Clothes. All Kinds Of Clothes

BATUM The business is about cloths. All kind of cloths for all the gender

Batumthe Business is About Cloths All Kind Of Cloths For All The Gend

Batumthe Business Is About Cloths All Kind Of Cloths For All The Gend

BATUM The business is about cloths. All kind of cloths for all the gender and ages. We design according to the weather and what is the trend. It is winter, we design clothes for winter only. Also, see what is currently popular and what design is loved all people and we will design it.

We choose the name according to the small story that happened with the owner. First child from her sister called her name by that name then she named the business by BATUM. Since I was young I like fashion and it was a pleasure for me. I enjoy in choosing my outfits every day and I was always helping my sisters by choosing their outfits. So I am in business to work in my hobby and work in something that I loved and enjoyed it.

I see my business in 3-5 years that I will create a whole new concept in clothing and having my own brand, having a Certified brand trademark. And I will have a stores in the most famous malls in Kuwait. We need this business in Kuwait because it will go with the trend and since Kuwaiti culture is famous for its constant and changing trends, a business like this will be a perfect fit. In addition, most stores offer very limited quantities of shirts and pullover with designs that are also limited. This business offers not only endless designs but also customizable designs in which the person can choose any picture, logo, statement, etc. that can be printed on the product.

The quality is extremely higher, and the prices are affordable. In terms of competitiveness, the business that we have offers products that can be recycled, ones that are already recycled, and regular products. This makes our business stand out the most because we can appeal to different segments of people. In addition, 5% of our profits goes to a charity that a customer chooses upon ordering. Furthermore, when the order is delivered, the customer can expect a very attractive packaging with just a pinch of perfume which will in return, give the customer a very unique experience.

This is exactly why customers would be attracted to our business more than the competitors. It is because of the unique given experience, fitting to their demands, and giving back to the community. ENL 320: Writing in Business Term: Fall 2020 Project Summary (SCENARIO) I. Project Summary (Scenario) Would you like to have your own business? Do you imagine yourself working with your friends after graduation? Kuwait is full of success stories of young entrepreneurs who were brought together by a common goal and a passion for success. Typically, such young business people reach out to the community through the Internet. Thus, it is important for your future success to master the skill of writing online, in order to reach your potential customers. This project will help you hone your writing skills, especially in establishing a presence online through blogs and social media. Deliverables and Project Management Expected number of students per group: 3 PD1 task: Students will invent a company, choose a line of business, and then write an explanation of the competitive edge their company will have. They will create a company profile, logo and slogan and will produce vision and mission statements for their company. They will also decide on the content of the digital portfolio. Submission Specifications: Students will submit the Word document on Turnitin. PROJECT DELIVERABLE 2 (15%): You will have to submit a portfolio that contains 3 items as explained below: 1. A combination of 10 microblogs (Tweets, Instagram, Facebook posts) as a Word document. 2. A blog as a Word document PD2 tasks: Take at least 5 pictures (for the other 5 you can use stock images on the internet but will need to cite your sources) and write relevant social media posts based on those pictures. To learn more about uses of social media for business, check out the following link: You can also check out the following pages in your textbook which give examples of uses of social media in business. -Sharing news and updates, p. 156 -Announcing sweepstakes and giveaways, p. 238 - Community building and socializing brands, p. 243 -Value-added content via social networks, p. 244 -Announcing good news and engaging audiences through questions, p. 285 -Goodwill messages, p. 286( a video not a picture) -Promotional messages, p. 351 - Inviting customers to events, drive traffic to your blog or website, tell people where they can find you, etc.(p. 71, p. 258) Submission Specifications: 1. The blog and microblogs shall be uploaded to Turnitin in one file. Plagiarism Upon suspicion and doubt of the authenticity of the work submitted, the Instructor has the right to ask the student to verify her/his work. This can be done through, but not limited to, repeating the work, oral examination or discussion, alternative or similar on spot class assignment, pop quiz, or any other action deemed necessary. If the student fails to prove the authenticity of the work, then the Instructor will apply the academic misconduct rules, as mentioned in the AUM Student Handbook, which may include awarding the work a zero grade. Students are expected and encouraged to be honest and to maintain the highest standards of academic integrity in their academic work and assignments at the University For a detailed description of academic misconduct, please refer to the undergraduate AUM Student Handbook. It is the collective responsibility of the group members to make sure that the submitted work is original, authentic, and error-free (both text and images). Marking Scheme GROUP PROJECT – GRADING RUBRICS Rubric for Deliverable 2 (15%): Grading Item Grade Portfolio includes two items chosen from the list of digital channels (20 pts) Format, layout, and document presentation are reader-friendly and appealing (20 pts) Portfolio shows good sentence skills; appropriate web-based language, and citations (20 pts) Portfolio observes net etiquette and creates a professional, businesslike tone (20 pts) Portfolio shows originality and creativity (10 pts) Portfolio specifies the individual contribution of each group member. Students who do not contribute to preparing the documents will not get any credit (10 pts) Total 100 Project Del 1 Template 1 | Page 2 | Page

Paper For Above instruction

The vision of Batum—the clothing business—is to revolutionize the local fashion industry in Kuwait by providing diverse, high-quality, customizable apparel that aligns with current trends and cultural preferences. This paper explores the company's unique selling propositions, competitive advantages, strategic vision, and aspirations for growth over the next 3-5 years.

Introduction

Batum is an emerging clothing brand founded on personal passion and tailored to meet the dynamic fashion needs of all genders and ages in Kuwait. Rooted in the personal story of the owner, the brand's name, "Batum," originated from a meaningful family anecdote, reflecting its personalized and community-oriented approach. The owner’s lifelong interest in fashion and inclination to assist family members in clothing choices underscores her deep-seated passion for apparel, which now translates into a professional enterprise. The brand aims to merge fashion with comfort, customization, and social responsibility, positioning itself distinctly in Kuwait’s competitive fashion market.

Unique Selling Proposition and Market Positioning

Batum’s core differentiator lies in its extensive and customizable product range. Unlike most local clothing stores that offer limited designs, Batum provides an array of endless design options, including the ability for customers to personalize their apparel with images, logos, or statements. This approach caters to individual preferences and allows customers to express their unique identity through their clothing choices. Moreover, the brand's focus on sustainability, offering recycled and recyclable products, aligns with global environmental trends and appeals to eco-conscious consumers.

Strategic Vision for Growth

Looking ahead, Batum aspires to establish itself as a recognized fashion brand within Kuwait, with plans to open stores in premier shopping malls. The company envisions creating a strong brand identity secured by a certified trademark within 3 to 5 years. This strategic goal aims to elevate Batum’s market presence and credibility, fostering customer trust and loyalty. The brand's expansion strategy includes establishing online platforms and social media channels to engage a broader audience, emphasizing digital marketing and e-commerce capabilities.

Product Offerings and Competitive Edge

In the competitive landscape, Batum leverages its high-quality products at affordable prices while emphasizing customization and sustainability. The flexibility of printing any image or statement creates a personalized shopping experience, setting the brand apart from competitors with limited inventory. Additionally, Batum integrates corporate social responsibility into its operational model by donating 5% of profits to charities chosen by customers. The attractive packaging, infused with perfume, enhances the unboxing experience, intriguing customers and fostering brand loyalty. These elements together constitute the core competitive advantages that make Batum compelling for diverse customer segments, including environmentally conscious shoppers and trend-followers alike.

Market Relevance and Cultural Fit

Kuwait's rapidly evolving fashion landscape, shaped by an amalgamation of traditional cultural values and modern trends, makes Batum's offerings particularly relevant. The brand’s ability to adapt designs according to seasonal weather patterns—such as winter clothing during cold months—demonstrates responsiveness to local needs. Given Kuwait’s penchant for fashionable innovation, Batum’s capacity for continuous trend adaptation ensures its relevance in the growing market.

Conclusion

In conclusion, Batum embodies a fusion of personal passion, innovative customization, and social responsibility. Its strategic positioning aims to carve out a distinctive niche in Kuwait's clothing industry by offering versatile, high-quality, and eco-friendly apparel tailored to current trends and cultural nuances. With aspirations for expansion into major shopping malls and an increasing online presence, Batum is poised to become a recognized brand that not only satisfies evolving consumer demands but also contributes positively to the community and environment. Through these efforts, the brand aspires to redefine local fashion standards and secure a lasting place in Kuwait’s vibrant apparel market.

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