Bio 1570 Take-Home Exam Assignment 25 Pts Molecules Genes Ev

Bio 1570 Take Home Exam Assignment 25 Ptsmolecules Genes Evolutio

Bio 1570 Take Home Exam Assignment 25 Pts molecules Genes Evolution

PART 1 (13 pts): Read the New York Times article on RNA world posted on Blackboard (External Links) and then construct a concept map by using each of the terms below. Use boxes and arrows typical of concept mapping and be creative: for instance, you may used branched arrows and/or add another concept or two for better linking. You can earn up to 3 extra credit points if you add additional concepts/terms accurately (at least two of them would have to be something we’ve learned in class). As always, remember that the linking words must contain a verb for full credit and that your concepts are linked into nice, readable sentences. I suggest you create your drafts elsewhere and then draw the final map on the back of this sheet, or you may use a separate sheet and staple it with this one. The map may be hand-crafted or created in PowerPoint, whichever is easier for you. Points will be taken off for messy and/or illegible work.

  • genes
  • proteins
  • RNA
  • nucleotide
  • JD Sutherland
  • DNA
  • nitrogenous base
  • ribose
  • membrane
  • UV light
  • catalyst
  • 60°C
  • cell

PART 2 (12 pts): Write a short essay — words — in which you will discuss how microbial genetics, metabolism, growth, and evolution are related to each other. You may use any specific example(s) to illustrate your statements. If you have used any articles/books (besides your textbook), list all the references properly at the bottom. Publicity is free, but it often comes at the expense of a costly promotion. Ads are classified as promotional, institutional, and combination. Each serves a different purpose for the retailer. This week you will research and discuss promotions and their importance to retailers. Using the textbook, the Internet, and other credible resources, research & discuss these promotional techniques and concepts. Keep track of where you get your information from while you are researching and be sure to use MLA format for citing sources.

For this assignment, write a 600-word essay addressing the following (when writing, make sure each question has its own paragraph) and include images to support each question:

  • Which recent innovations have caused the effectiveness of television advertising to diminish?
  • What does visual merchandising offer that advertising does not?
  • What advantage does cooperative advertising afford the retailer? Provide an example of cooperative advertising. Attach a PDF with the example.
  • In addition to fashion shows and trunk shows, what are some other special events that retailers use to bring shoppers to their stores?
  • In what way does the focus of promotional advertising differ from institutional advertising? Find at least one example of each and include the piece of advertising material, attach the PDF to your assignment.

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