Bmal 500 Discussion Assignment Instructions Overview
Bmal 500discussion Assignment Instructionsoverviewyou Will Particip
You will participate in a Discussion based on concepts from the required reading for the given Module: Week, organizational situations, and your own research. Each Discussion is completed in 2 parts: a thread and 2 replies to classmates’ threads.
Thread: Choose only one of the two provided business cases from the module textbook. At the end of each problem-solving case, you will be required to attest that you read the case which will be worth zero points. Once completed, you will respond in the proper discussion to the case using the problem-solving framework. Each thread must be 500–750 words. The following 4 sources must be included in your thread: The textbook, The chosen case study, At least 1 peer-reviewed journal article, 1 passage of Scripture. All sources must be used in current APA format, the aforementioned is a minimum list.
Replies: Provide 2 thoughtful replies to the threads of classmates. Each reply must include an analysis of your classmates’ threads, based on any experience from your own professional career (if applicable) that might be relevant. All replies must be 200–250 words. Also, be sure to integrate the required reading in a logical and relevant manner. You must cite: The textbook, 1 passage of Scripture, and 1 peer-reviewed journal article.
Submit your thread by 11:59 p.m. (ET) on Thursday of the assigned Module: Week, and submit your replies by 11:59 p.m. (ET) on Sunday of the same Module: Week. The only exception for the Sunday deadline is the Discussion in the final week of class. Replies will be due Friday 11:59 p.m. (ET) of Module 8: Week 8. NOTE: This course utilizes the Post-First feature in all Discussions.
This means you will only be able to read and interact with your classmates’ threads after you have submitted your thread in response to the provided prompt.
Paper For Above instruction
In this assignment, as a student participating in a course on organizational behavior, you are tasked with engaging in a critical analysis of a business case study using a structured problem-solving approach. The focus of the case is on the revival of Toys-R-Us under new leadership following bankruptcy, a scenario that exemplifies organizational challenges in competitive and financial contexts. You are required to apply the three-step problem-solving framework—defining the problem, identifying causes, and making recommendations—based solely on information provided in the case. Your discussion should demonstrate a deep understanding of organizational behavior principles, including the influence of individual, group, and organizational factors on problem-solving and strategic decision-making. Incorporating scholarly research, relevant biblical passages, and current APA formatting, your paper should develop a comprehensive plan to address the identified issues and offer feasible solutions. The paper must be between 1000 words and focus on a thorough analysis rooted in organizational theory, practical application, and ethical considerations, culminating in actionable recommendations for the new company, Tru Kids Brands.
Full Paper
Introduction
The decline of Toys-R-Us, a beloved toy retailer, epitomizes the complex interplay of organizational, financial, and market forces that can threaten even the most iconic brands. The emergence of Tru Kids Brands as the successor to Toys-R-Us presents an opportunity to reimagine strategic approaches rooted in organizational behavior principles. This paper applies the three-step problem-solving model—defining the problem, identifying causes, and recommending solutions—to chart a viable path forward, considering individual, group, and organizational factors that influence success.
Step 1: Defining the Problem
The primary issue facing Tru Kids Brands is a significant gap between its current state—marked by diminished market presence, loss of customer confidence, and financial instability—and its desired state—establishing a competitive, sustainable toy retail business that restores consumer trust and market share. From the perspective of Richard Barry, the new CEO, the core problem is the inability to establish a differentiated position in the highly competitive toy industry, hampered by a weak brand legacy, insufficient online strategy, and a failure to effectively leverage organizational resources to meet consumer demands.
Key aspects of this problem include declining customer engagement, inadequate technological infrastructure, and limited brand recognition, all of which hinder the company's strategic positioning and financial recovery. Addressing this problem is vital for the company's survival and growth, especially in a landscape dominated by e-commerce giants like Amazon and retail chains such as Walmart and Target.
Step 2: Identifying Causes
The causes of this problem can be analyzed through the lenses of person factors, situation factors, and processes—per the Organizing Framework. Person factors, including leadership expertise and organizational culture, play a crucial role. The prior leadership failed to adapt quickly to technological shifts, and the organization lacked a cohesive vision for innovation. The brand's weak perception in consumers’ minds and diminished employee morale can be traced back to leadership gaps in strategic adaptability and brand management.
Situation factors encompass external competitive pressures, changing consumer preferences, and resource constraints. The aggressive price-cutting by Walmart, Target, and Amazon, fueled by their diversified revenue streams, marginalized Toys-R-Us's niche focus on traditional toys. Additionally, mounting debts and limited capital for investments further hampered the company's ability to innovate and adapt.
Processes within the organization, such as decision-making protocols, supply chain management, and marketing strategies, also contributed to the decline. In particular, the lack of robust e-commerce infrastructure and slow response to digital trends resulted in lost market share. Poor strategic timing in the bankruptcy process worsened customer perceptions, further weakening the brand.
Step 3: Recommendations
To bridge the identified gap, recommendations must focus on restoring organizational vitality through strategic reorientation, strengthening core competencies, and fostering an organizational culture that emphasizes innovation and customer-centricity. First, leadership must prioritize building a strong omnichannel retail platform, integrating online and brick-and-mortar experiences, leveraging digital marketing, and enhancing customer engagement through personalization and loyalty programs. As indicated by organizational behavior research, effective leadership that models adaptive behaviors can inspire a culture of innovation and resilience (Schein, 2010).
Second, the company should revitalize the brand by emphasizing nostalgic value while innovating product offerings aligned with current consumer trends—such as tech-integrated toys or environmentally sustainable options—thereby differentiating itself from competitors. Rebranding efforts, guided by market research, can rebuild consumers’ emotional connection to Toys-R-Us, addressing the cultural and psychological roots of customer loyalty (Kotler & Keller, 2016).
Third, operational changes should include investments in supply chain agility and technology infrastructure to reduce costs and improve responsiveness. Forming strategic alliances with e-commerce platforms and logistics providers can facilitate quicker delivery times and broader market reach.
Implementation Plan:
- Develop a comprehensive digital transformation strategy within 6 months, focusing on improving e-commerce infrastructure, marketing analytics, and customer experience.
- Redesign the store experience around experiential retail, combining physical stores with interactive play zones, to appeal to nostalgic and experiential shopping trends.
- Launch targeted marketing campaigns emphasizing innovation and nostalgia, with a focus on holiday seasons and key shopping periods.
- Train and empower staff at all levels to embrace a customer-first mindset and technological proficiency.
- Monitor progress via KPIs such as online traffic, sales growth, customer satisfaction scores, and brand perception metrics.
Conclusion
Reclaiming market relevance for Tru Kids Brands involves navigating complex organizational challenges through strategic, behavioral, and operational reforms. By clearly defining the core problem, identifying root causes across person, situation, and process domains, and implementing targeted recommendations rooted in organizational behavior principles, the company can rebuild its brand, enhance customer loyalty, and achieve sustainable growth in a competitive environment. Ethical leadership, innovation, and a customer-centric focus will be essential to transforming the troubled legacy of Toys-R-Us into a promising future.
References
- Schein, E. H. (2010). Organizational Culture and Leadership (4th ed.). Jossey-Bass.
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
- Wahba, P. (2018). Retail Reckoning. Fortune, 76–81.
- Bomey, N. (2018). 5 Reasons Toys R Us Failed to Survive Bankruptcy. USA Today. https://www.usatoday.com
- Min, S. (2019). Toys R Us Plots a 2nd Act with New Look, New Name. Money Watch. https://www.cnbc.com
- Green, D. (2019). Toys R Us Is Being Revived, but It Probably Won’t Be the Store You Remember. Business Insider. https://www.businessinsider.com
- Wahba, P. (2018). Retail Reckoning. Fortune, 76–81.
- Bomey, N. (2018). 5 Reasons Toys R Us Failed to Survive Bankruptcy. USA Today. https://www.usatoday.com
- Casadesus-Masanell, R., & Ricart, J. E. (2011). From Strategy to Business Models and onto Tactics. Long Range Planning, 44(5-6), 351–359.
- Schneider, B., & Barbera, K. M. (2014). The Service Organization: A Strategic Perspective. Pearson.