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Use chapters 1, 2, and 5 from your book to answer the following questions. (2-3 sentences for each question is okay) keep question number for each answer:

  1. What's the difference between academic writing and professional writing? Why do these differences exist?
  2. What is parallelism? Provide an example.
  3. What's the difference between active verbs and passive verbs? Why does this matter?
  4. How should numbers be formatted?
  5. What is jargon? Why should it be avoided?
  6. How can you demonstrate courtesy in your professional writing?
  7. Make a parallel list of things you did yesterday. Your list should have at least 4 elements.
  8. How does Chapter 5 recommend lists be formatted?
  9. What's the difference between serif and san serif fonts? When should each be used?
  10. What guidelines about graphics does Chapter 5 recommend?

Use chapters 9, 10, and 11 from your book to answer the following questions. (2-3 sentences for each question is okay) keep question number for each answer:

  1. What are the goals of persuasive appeals?
  2. Explain what AIDA is and how it's used.
  3. To whom should your cover letter be addressed?
  4. Explain what you think is the difference between a me-centric cover letter versus a you-centric cover letter.
  5. Explain how attention is used in a cover letter.
  6. Explain how interest is used in a cover letter.
  7. Explain how desire is used in a cover letter.
  8. Explain how action is used in a cover letter.
  9. Explain the difference between a chronological resume and a functional resume.
  10. Summarize the basic guidelines for formatting a cover letter and resume.

Job Listing Analysis

Read the job listings (accounting clerk job listing) document to answer the following questions. Explain how you reached your conclusions, and back your conclusions up with specific examples from the job listing. Please keep the question number. 2 pages answer needed:

  1. Which job listing are you using?
  2. In your own words, describe the job being offered.
  3. In your own words, describe the qualifications an applicant needs for this job.
  4. What requirements are demonstrable with experience, history, or anecdote?
  5. What requirements are demonstrable with education, training, certification, or some other concrete measure?
  6. What keywords or phrases can you pull from this job listing to use in your cover letter or resume?

References

  • Barrett, D. J. (2014). Negotiation and Conflict Management for Managers. Routledge.
  • Cornelius, N. (2014). The essentials of business etiquette: How to greet, eat, and tweet your way to success. McGraw-Hill Education.
  • Guffey, M. E., & Loewy, D. (2013). Business Communication: Process and Product. Cengage Learning.
  • Locker, K. O. (2013). Business and professional writing: Strategies and applications. Pearson.
  • Redman, P., & Mory, E. (2014). Writing as persuasive communication. Routledge.
  • Tracy, B. (2014). Write to influence! The proven way to get in, get results, and get your way. AMACOM.
  • Williams, J. M. (2014). Style: Lessons in clarity and grace. Longman.
  • Howard, J., & Sheth, J. (2014). Customer relationship management: Emerging concepts, tools, and practices. Routledge.
  • Osterhout, W. J. (2014). Business Writing: What Works, What Won't. Routledge.
  • Ramage, J. D., & Bean, J. C. (2013). Business & Administrative Communication. Pearson.

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