Building A Brand Is A Crucial Exercise That Often Takes Year

Question

Building A Brand Is A Crucial Exercise That Often Takes Years Or Decad Building a Brand is a Crucial Exercise that often takes Years or Decades to Accomplish. The Benefit of Brand Equity is rRealized in the Bottom Line. You researched Brand Equity from a Consumer Standpoint. For this Assignment, you will Select a Big National Brand tht has Advertisements that Feature a Famous Person or Person(s). My Part of the Assignment is from Part 2. The Group has Chosen Matthew McConaughey for Lincoln. . Part 2: Application Marketing is not all Serious Research involving Scholarly, Statistical, and Practitioner Resources; It is about Trends, Buzz, and Pop Culture of the Day. Actors, Models, Musicians, Athletes, and Reality Stars of the moment are hounded by the press, Their lives unfold in the media, and many are seen wearing, carrying, eating, or driving a Particular Brand. For this Section, you may research the following in any media outlet: 1.) What Celebrities Endorse your Brand? Why are they a Good Fit? To What Target Market do they Connect? 2.) What other Famous Characters could be Connected to your Brand? 3.) What about the Competition? What Kind of Endorsers do they use? This must be Plagiarism Free! This Must be 2 Pages in Length. ALL Rsearch Must be Cited. In-Text Citation and Corresponding References Must be Included. I will Pay $2.00 Down with a Payment of $13.00 Remaining.

Dr. Jack HW Helper · Accepted Answer

Brand endorsement through celebrity influence remains a pivotal strategy in contemporary marketing, particularly for brands seeking to enhance visibility and credibility in a crowded marketplace. Lincoln, an iconic American luxury automobile brand, has effectively utilized celebrity endorsement to reinforce its brand image, and one notable figure associated with Lincoln is actor Matthew McConaughey. Matthew McConaughey embodies qualities such as sophistication, charm, and an authentic American persona, making him an ideal fit for Lincoln’s branding strategy. His image exudes confidence and lifestyle aspirations that align with Lincoln’s target demographic, which primarily includes affluent professionals aged 35 and above who prioritize luxury, comfort, and technological innovation. McConaughey’s association with Lincoln leverages his widespread appeal and charismatic personality, which resonates strongly with consumers seeking a premium experience. McConaughey’s endorsement is most evident in Lincoln’s advertising campaigns where he narrates the brand’s vision and values through compelling storytelling. His portrayal as a thoughtful, successful, and relatable American figure helps bridge the gap between the brand and its target market. The choice of McConaughey connects to a broader cultural trend emphasizing authenticity and individuality in consumer preferences, aligning Lincoln’s premium offerings with an aspirational yet approachable persona. Besides McConaughey, other famous characters or celebrities could theoretically be connected to Lincoln based on similar attributes. For example, Morgan Freeman, with his authoritative and trustworthy voice, could appeal as a spokesperson emphasizing reliability and legacy. Similarly, actress Lupita Nyong’o could represent diversity and elegance, appealing to a broader demographic segment. These potential endorsements would mirror Lincoln’s current positioning while expanding its appeal across different consumer segments. W

Building A Brand Is A Crucial Exercise That Often Takes Years Or Decad

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