Building On The Work In Assignment 1A, Further Identify And

Building on the work in assignment 1A, further identify and propose a topic for further research

Building on the work in assignment 1A, further identify and propose a topic for further research. Along with the background or reasons why it is an important area to research, explain the significance of it (including those who would benefit from your research), and the ways it would add to the body of existing knowledge. Your response should be 2-4 pages long. Submit via NYU Classes. Follow APA 6 for all formatting.

Attempt to write in the third person (try to avoid the use of I, me, my, mine, or we). In this section, you are making the argument why this topic is essential to be studied. Then speak of the context of the topic. Write about the composition and drivers of the industry, the industry or organizational business model. Perhaps operational processes that need improvement or revenue models impacted.

Also identify the Key Performance Indicator in this situation and the gap you see in reaching the goals of the company, participants, the public, or any affected party. Who would benefit from answers to questions on this topic? You may use (and reference) the three memos on grand challenges in management, engineering, and business as a basis for your justification for the need to have the research question investigated and answered. Then focus your proposed research work by posing a research question that you think that by getting answers to it you will solve the problem, help people perform better on their KPI’s and reduce the perceived gap. Submit your answer using this template provided. Just remove all assignment instructions (in italics) before submitting in the memorandum form.

Paper For Above instruction

In the contemporary landscape of business and management, selecting a pertinent and impactful research topic is crucial for advancing industry practices and academic knowledge. Building upon prior research, the following discussion proposes a focused research area that addresses significant gaps and opportunities within the industry, emphasizing its importance, context, and potential benefits.

Proposing a research topic begins with identifying an area where operational efficiencies, revenue models, or strategic practices could be optimized. For example, one pressing issue is the integration of digital transformation within traditional organizational structures. As industries shift towards digitization, organizations face challenges related to the operational adaptability, revenue generation, and competitive positioning. Exploring this topic is vital because it directly influences the sustainability and growth of organizations in sectors heavily reliant on legacy systems.

The significance of investigating digital transformation lies in its potential to improve operational processes and enhance revenue streams. For organizations, embracing digital tools can lead to reduced costs, increased agility, and better customer engagement. Those who benefit from this research include business leaders, operational managers, and strategic planners who seek effective pathways for integration. Moreover, employees and consumers benefit through improved services and experiences, ultimately contributing to organizational success.

The current industry structure is characterized by a complex interplay of technological advancements, customer expectations, and competitive pressures. The industry’s composition includes numerous operational processes, such as supply chain management, customer interface, and data analytics, which require enhancement to leverage digital capabilities fully. The drivers for change involve technological innovation, regulatory shifts, and globalization trends.

A key performance indicator (KPI) in this context might be the level of digital maturity or the percentage increase in revenue attributable to digital initiatives. However, a notable gap exists in many organizations' ability to effectively implement digital transformation and measure its impact, leading to suboptimal KPIs. This gap indicates a need for strategic frameworks that can guide organizations through successful digital integration, thereby closing the performance gap and meeting organizational goals.

The justification for this research aligns with the broader grand challenges in management, engineering, and business as identified by leading memos and reports (Van Zandt, 2019). These challenges emphasize the importance of innovation, technological adaptation, and sustainable growth. Addressing these issues through dedicated research will contribute valuable insights and practical solutions, benefiting industry practitioners and academic scholars alike.

The core research question, therefore, concerns how organizations can optimize the integration of digital technologies to improve operational efficiency and revenue generation. A potential formulation of this question is: "What strategic practices facilitate effective digital transformation in traditional organizations to enhance KPI performance and close operational gaps?" Answering this question will provide actionable insights, enable better KPI management, and support the sustainable growth of organizations in an increasingly digital economy.

In conclusion, this proposed research topic is essential because it addresses a current and critical challenge faced by many organizations. By examining the drivers, industry context, and KPIs involved, and by formulating a precise research question, this study aims to contribute meaningful knowledge and practical solutions that will benefit stakeholders across the industry spectrum.

References

• Van Zandt, T. (2019). Grand Challenges in Management. Harvard Business Review.
• Brynjolfsson, E., & McAfee, A. (2014). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W. W. Norton & Company.
• Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing Digital Technology: A New Strategic Imperative. MIT Sloan Management Review, 55(2), 1-12.
• Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading Digital: Turning Technology into Business Transformation. Harvard Business Review Press.
• Rogers, D. S. (2016). The Digital Transformation Playbook. Columbia Business School Publishing.
• Schwab, K. (2016). The Fourth Industrial Revolution. World Economic Forum.
• Gartner, Inc. (2020). The Future of Digital Business Leadership. Gartner Reports.
• Markus, M. L., & Rowe, F. (2018). Digital Business and Innovation: Future Trends and Challenges. Journal of Business Strategy, 39(3), 29-36.
• Porter, M. E., & Heppelmann, J. E. (2015). How Smart, Connected Products Are Transforming Competition. Harvard Business Review, 93(10), 96-114.
• Kim, G., Ko, E., & Lee, H. (2019). Digital Transformation Strategies and KPIs: A Systematic Review. Journal of Management Information Systems, 35(4), 1189-1229.