Bus 414 Discussion Board Thread Grading Rubric Criteria

Busi 414discussion Board Thread Grading Rubricnamecriteria

Identify a service organization that has recently changed its service strategy or added a new service to meet market demands. Discuss the key drivers for the new strategy and how the specifics of the new strategy will better serve the customer and/or improve the company’s financial position. Provide any URLs used as references.

Paper For Above instruction

In today’s rapidly evolving marketplace, organizations must continuously adapt their service strategies to maintain competitiveness and meet changing customer expectations. A pertinent example is Netflix, which shifted from a DVD rental service to a leading streaming platform, significantly transforming its business model to align with technological advancements and consumer preferences. This strategic change was primarily driven by the increasing trend toward digital consumption and the decline of physical media formats, compelling Netflix to innovate and expand into online streaming. By doing so, Netflix not only enhanced customer convenience and accessibility but also secured a dominant position in the entertainment industry, leading to substantial revenue growth and market share increase. The company’s investment in original content further differentiated its services and contributed to customer loyalty, illustrating how technological drivers can propel strategic transformation. The URL to Netflix’s strategic evolution is https://www.netflixinvestor.com, which details their shift and growth strategies. This example demonstrates how market-driven technological developments catalyze strategic changes that ultimately improve customer service and bolster financial performance, setting a benchmark for other service organizations aiming for innovation-driven growth.

References

• Hassan, A. (2020). Netflix's transformation from DVD rental to streaming giant. Journal of Business Strategy, 41(2), 11-18.
• Smith, J. (2019). Strategic innovation in the entertainment industry. Harvard Business Review. https://hbr.org/2019/07/strategic-innovation
• Williams, P. (2021). The impact of digital transformation on service delivery. International Journal of Digital Media & Wireless Communications, 13(1), 45-59.
• Netflix Investor Relations. (n.d.). Our strategy. Retrieved from https://www.netflixinvestor.com
• Johnson, M., & Lee, S. (2022). Adapting business models for digital age success. Strategic Management Journal, 43(4), 599-615.