Busi 520 Marketing Management Individual Project Inst 425150
Busi 520marketing Management Individual Project Installment Grading Ru
Busi 520 marketing Management Individual Project Installment Grading Rubric (100 points) Criteria Levels of Achievement Content 70% Advanced Proficient Developing Not present Content Application and Length 28 to 30 points Strong connection between topic content and student contribution with 600 words submitted 25 to 27 points Fair connection between topic content and student contribution with 350–599 words submitted 1 to 24 points Weak to moderate connection between topic content and student contribution with less than 350 words submitted 0 points Logical Analysis 23 to 25 points Exceptional student analysis of topic 21 to 22 points Fair to strong student analysis of topic 1 to 20 points Weak or short student analysis of topic 0 points Scholarly Research 14 to 15 points Strong evidence of research using scholarly (peer-reviewed) and practitioner sources (Journal of Marketing, Wall Street Journal, Ad Age, Fortune) 13 to 13 points Sufficient evidence of research using scholarly (peer-reviewed) and practitioner sources (Journal of Marketing, Wall Street Journal, Ad Age, Fortune) 1 to 12 points Weak evidence of research using scholarly (peer-reviewed) and practitioner sources (Journal of Marketing, Wall Street Journal, Ad Age, Fortune) 0 points Structure 30% Advanced Proficient Developing Not present Title and References Pages 10 to 10 points Title and references pages are complete and correctly formatted 8 to 9 points Title and references pages mostly complete and correctly formatted 1 to 7 points Title and references pages lack content and/or incorrectly formatted 0 points APA Formatting 10 to 10 points Few to no APA formatting errors 8 to 9 points Modest number of APA formatting errors 1 to 7 points Significant number of APA formatting errors 0 points Spelling and Grammar 10 to 10 points Few to no spelling/grammatical errors 8 to 9 points Modest number of spelling/grammatical errors 1 to 7 points Significant number of spelling/grammatical errors 0 points BUSI 520 Marketing Management individual Project (MMIP) Instructions Each student must complete an individual marketing project. Project installments are to be submitted through Safe Assign in Module/Weeks 2, 3, 5, 6, and 7. Each project installment must include a title page that has the name of the project topic and the specific questions being addressed, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. When completing an assignment for a given module/week, view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module/week in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. *Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals, practitioner publications, and the course textbook. Assignments must be submitted though Safe Assign. BUSI 520 Product / Service: Grubhub MMIP - Promotion and Social Responsibility—Chapters 19–23 Q1. Discuss the integrated marketing communication (IMC) mix components used to promote the product. (Ch. 19) Q2. Discuss the firm’s advertising objective and its advertising media mix (broadcast, print, electronic). (Ch. 20) Q3. Discuss the Internet marketing possibilities and use of social media in the marketing of the product/service. (Ch. 21) Q4. Explain the role of personal selling in the marketing of the product/service. How are sales representatives selected, trained and evaluated? (Ch. 22) Q5. Explain the firm’s efforts at social responsibility, and how it could be more socially responsible. (Ch. 23)