Business Capstone Class Must Be 300 Words Must Cite Work

Business Capstone Class Must Be 300 Words Must Cite Work This Is The

Evaluate the business-level strategy of Victory Motorcycles to determine whether it is suitable to counteract industry forces, based on the e-Activity and case study. Offer specific examples to support your assessment. Provide recommendations for enhancing this strategy and identify potential challenges in implementing these changes, citing relevant sources.

Paper For Above instruction

Victory Motorcycles, a subsidiary of Polaris Industries, adopted a focused differentiation strategy aimed at appealing to motorcycle enthusiasts seeking premium, performance-oriented bikes. Its business-level strategy primarily centered on creating high-quality, innovative motorcycles with distinctive design features, targeting a niche but lucrative market segment. This approach was appropriate given the highly competitive motorcycle industry, characterized by strong incumbent brands like Harley-Davidson and Honda, which dominate the cruiser and touring markets. Victory's emphasis on advanced engineering and unique aesthetics allowed it to differentiate itself from competitors and attract a dedicated customer base. For instance, Victory introduced the Vision, a luxury touring motorcycle with high-tech features, setting it apart from traditional competitors (Polaris Industries, 2015).

However, despite the strategic focus, Victory faced industry forces such as intense rivalry, high buyer bargaining power, and the threat of substitute products. The motorcycle industry is cyclical, sensitive to economic downturns, and dominated by well-established brands with loyal customers. Victory's strategy, while innovative, lacked breadth in market reach and did not sufficiently address cost pressures or aggressive competition, which limited its market share growth (Porter, 1980).

To improve Victory’s strategy, expanding into emerging markets with tailored, more affordable models could be beneficial. Additionally, investing in electric motorcycle technology would align with industry trends toward sustainable transportation and could serve as a competitive differentiator. Challenges in executing these recommendations include high R&D costs, potential cannibalization of existing models, and the need to build brand awareness in new markets. Ensuring robust supply chain management and weathering economic fluctuations are critical to success (Kotler & Keller, 2016).

References

• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
• Porter, M. E. (1980). Competitive Strategy. Free Press.
• Polaris Industries. (2015). Victory Motorcycles: Product Portfolio. Retrieved from https://www.polaris.com/en-us/about-us/
• Fletcher, R. (2012). Strategic Management: Theory and Practice. Pearson Education.
• Rothaermel, F. T. (2020). Strategic Management. McGraw-Hill Education.
• Grant, R. M. (2019). Contemporary Strategy Analysis. Wiley.
• Barney, J. B., & Hesterly, W. S. (2019). Strategic Management and Competitive Advantage. Pearson.
• Hill, C. W., & Jones, G. R. (2012). Strategic Management: An Integrated Approach. Cengage Learning.
• Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic Management: Concepts and Cases. Cengage Learning.
• Harvard Business Review. (2018). Industry Analysis and Strategic Choices. Harvard Business Publishing.