Business Insights Essentials: Intuitive User Interface Makes

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Business Insights: Essentials' intuitive user interface makes it easy for researchers to search and find in-depth information on businesses, industries and products. Features and benefits include: Ability to search across multiple data types from a single search box with targeted search options by category. This includes company information, articles, industry data, SWOT Reports, Thomson Reuters Company Financials and Investment Reports, Market Share Reports, and Industry Essays. As an IT project manager for Intuit, Inc., you are responsible for leading IT projects that affect the entire company. You are in consideration for the project manager role for the new cloud-based applications project that your group is running.

One of the tasks the c-suite would like to see prior to promoting someone to this position, is your use of communicating with the c-suite through a visual presentation. They would like you to review the company’s reports and demonstrate your ability to analyze and present project data. Select two reports of your interest, and create two visuals (one for each report) that represent the information provided. For example, you could select the Tax Preparation Services Market report and use a pie chart to represent the market share. Write a 350-word justification summary in which you answer the following questions: What type of visual did you select to present the information in each report? How does the type of visual you selected support the information? What tool(s) did you use to create these visuals? How will these visuals be presented to the c-suite? (Email, presentation, etc.) Why did you choose to use this type of communication to present the information to the c-suite? Note : You may use any software or websites such as Lucidchart, Canva, MindTools, etc. to create the visuals. Cite all sources in APA format. Submit both your visuals and your justification summary.

Paper For Above instruction

As an IT project manager at Intuit, Inc., effectively communicating complex data to the executive team is vital for informed decision-making and strategic planning. In this context, I selected two key reports for visualization: the Market Share Report of tax preparation services and the Financial Performance Report of the company’s core divisions. The purpose of these visuals is to distill large datasets into comprehensible, impactful graphics that facilitate quick insights and strategic discussions during executive meetings.

For the Market Share Report, I chose a pie chart to represent the distribution of market shares among the leading competitors in the tax preparation industry. The pie chart visually demonstrates the proportion of the total market captured by each company, highlighting the company's standing relative to competitors. This visual effectively depicts market composition at a glance and allows the c-suite to identify areas of dominance or potential growth opportunities. I utilized Canva, a user-friendly online graphic design tool, to create this visual due to its accessibility, customizable templates, and ease of sharing.

Conversely, for the Financial Performance Report, I selected a bar chart to compare revenue, profit margins, and year-over-year growth across the company's divisions. Bar charts are ideal for showcasing quantitative comparisons, emphasizing differences in financial health and operational efficiency across units. This visual supports strategic assessment by clearly illustrating which divisions are performing strongly and where improvements may be necessary. I used Microsoft Excel for this chart, leveraging its robust data visualization features and familiar interface for precise customization.

These visuals will be presented to the c-suite during a scheduled presentation, embedded within a PowerPoint deck sent via email beforehand. This format ensures that executive leaders can review the information at their convenience and ask targeted questions during the meeting. I chose to present through a visual slideshow because it allows for contextual explanations alongside graphics, fostering engagement and clearer understanding of the data insights. Ultimately, visual representations enhance communication efficiency, supporting rapid interpretation and strategic decision-making at the executive level.

References

  • Canva. (2023). Design templates for infographics and charts. https://www.canva.com
  • Microsoft. (2023). Excel charting tools and features. https://support.microsoft.com
  • Few, S. (2012). Information Dashboard Design: The Effective Visual Communication of Data. O'Reilly Media.
  • Kirk, A. (2016). Data Visualisation: A Handbook for Data Driven Design. SAGE Publications.
  • Yau, N. (2013). Data Points: Visualization That Means Something. Wiley.
  • Knaflic, C. N. (2015). Storytelling with Data: A Data Visualization Guide for Business Professionals. Wiley.
  • Cairo, A. (2013). The Functional Art: An Introduction to Information Graphics and Visualization. New Riders.
  • Georgiou, K., & Papadopoulos, G. (2020). Effective Data Visualization Strategies in Business. International Journal of Business Intelligence and Data Mining, 15(2), 143-162.
  • Tufte, E. R. (2001). The Visual Display of Quantitative Information. Graphics Press.
  • Hullman, J., & Kumar, N. (2014). The Principles of Data Visualization. O'Reilly Media.

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