Business Klassik Styles Hair Salon Assignment
Business Klassik Styles Hair Salonthe Assignment For This Week Is To
Business: Klassik Styles Hair Salon The assignment for this week is to create an alternative form of advertising message for your business and present it using Kaltura or YouTube. Once you've completed creating your video, please submit the YouTube URL or the Kaltura Video to the link for this assignment in Sakai. Explain, in supporting text, the function of the advertisement and its consistency with your integrated marketing communication (IMC) framework. Please NOTE: You CANNOT use this same advertisement for your forum. Minimum 2 pages plus 1 advertisement.
Paper For Above instruction
This paper focuses on developing an innovative advertising message for Klassik Styles Hair Salon, aiming to enhance its visibility and appeal within its target market. The process involves creating an alternative advertising approach, producing a corresponding video presentation, and articulating its strategic role within the broader marketing communication framework. The goal is to craft a message that resonates with potential clients, reinforces brand identity, and aligns with the salon’s integrated marketing communication (IMC) strategy to ensure consistent and effective messaging across all channels.
The creation of an alternative advertising message necessitates understanding the core values, target demographic, and unique selling propositions of Klassik Styles Hair Salon. For this purpose, the advertisement must effectively communicate the salon's commitment to quality service, trendy hair styling options, and personalized care, all while differentiating it from competitors. An effective advertisement should evoke emotional appeal, feature eye-catching visuals, and include a compelling call to action, encouraging viewers to book an appointment or visit the salon.
The advertisement itself is a visual and auditory message, presented via a video platform such as Kaltura or YouTube, designed to reach the audience in a manner that captures attention swiftly. The video should be concise, ideally between 30 seconds to 2 minutes, emphasizing key messages about the salon's offerings. An example could be a dynamic montage of stylist interactions, customer transformations, and the lush ambiance of the salon, complemented by engaging music and voiceover that highlights the brand’s core values. Such a presentation utilizes audiovisual elements to engage viewers emotionally and cognitively, thereby increasing the likelihood of conversion.
From a strategic perspective, the advertisement serves multiple functions within the IMC framework. Firstly, it aims to create awareness by broadening the reach to potential customers who may not be familiar with the salon. Secondly, it reinforces branding by showcasing the salon’s unique style and professional environment, thus strengthening its market position. Thirdly, the video encourages action, whether it's booking an appointment online, calling to inquire, or visiting the salon physically. The ad must be consistent with the overall marketing message, ensuring coherence with other marketing channels, such as social media posts, website content, and in-salon promotions.
The advertisement should also integrate key elements of the IMC framework, which emphasizes consistency, coherence, and synergistic messaging across all marketing communications. This involves aligning the visual and textual tone of the advertisement with the salon’s branding guidelines—colors, logos, messaging style—and ensuring that the messaging resonates with the target market segments such as working professionals, young adults, or families seeking quality hair care.
In conclusion, the development of this alternative advertising message is a strategic exercise that combines creativity with marketing acumen. By producing a compelling video that aligns with the IMC strategy, Klassik Styles Hair Salon can effectively communicate its brand essence, attract new clientele, and reinforce loyalty among existing clients. The integration of audiovisual storytelling enhances engagement, differentiates the salon from competitors, and supports the long-term growth objectives of the business.
References
Aaker, D. A. (2010). Building strong brands. Free Press.
Belch, G. E., & Belch, M. A. (2018). Advertising and Promotions: An Integrated Marketing Communications Perspective. McGraw-Hill Education.
Keller, K. L. (2012). Brand Equity Management: Driving Strategy, Impact, and Equity. Pearson Education.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.
Landa, R. (2010). Advertising Theory. Peter Lang Publishing.
Schultz, D. E., & Schultz, H. F. (2004). IMC: The New Paradigm. McGraw-Hill.
Vilanova, R., Llach, J., & Shane, S. (2017). Behavioral aspects of marketing communications. Journal of Brand Management, 24(8), 778-791.
Dahlen, M., Lange, F., & Smith, T. (2010). Marketing Communications: A Brand Narrative Approach. Wiley.
Faw, M. H., & Ham, M. (2014). The Impact of Visual Elements on Advertising Effectiveness. Journal of Marketing Insights, 15(3), 112-128.
Cialdini, R. B. (2009). Influence: Science and Practice. Harper Business.