Business Model You Chapter 2-3 Safari Books Online Tool Pers

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Part 1: After reading Chapters 2 and 3 of Business Model You, and watching the GoTo Training session for Week 4, you will be ready to create your Personal Brand Canvas, the one-page solution to tracking your personal brand progress and keeping your brand promises.

The adoption of a canvas or one-page business model is a growing trend in business development. This may come as no surprise considering the shrinking attention span of society and the demand for quick, concise messages to cut through the digital noise. This snapshot of your overarching business model can help investors determine their interest in your business or, in our case, help our audience (and ourselves) determine whether or not we are delivering on our brand promises. As an adaptation of the Business Model You concept, you will create your own one-page solution to tracking your personal brand progress and brand promises. An Italian-based consulting firm, BigName, provides an excellent example of how to apply the Business Model You concepts to a Personal Brand Canvas.

In the Download section below, you will find a keynote template to help you complete your Personal Brand Canvas. Each slide highlights a section of the Canvas for you to fill in your answers. Take one slide at a time and replace the instructional bullet points with your answers. You will notice that many of these elements have already been covered throughout the activities in this Course. If you have been completing each activity, you should have no trouble quickly completing your Personal Brand Canvas.

The final slide is designed for you to copy and paste your bullet points into each section, giving you a one-page snapshot of your personal brand. Download the keynote presentation template. Replace the instructional bullet points on each slide with your answers. Copy and paste your bullet points into each section on the Personal Brand Canvas. Save and submit your keynote presentation with your Personal Brand Canvas.

Part 2: Create three (3) SMART goals you want to achieve for your personal brand. Determine at least one short-term goal that must be achieved by the time you reach the portfolio 2 course, one medium-term goal to be achieved within the next 6-12 months, and one long-term goal to be achieved within the next 1-2 years that will each enhance your personal brand.

For each goal, identify at least two (2) tactics you will use to reach that goal (see student example in the download section below). Start by evaluating what efforts you currently have in place. You will be submitting two (2) files for this assignment.

Submit a Keynote presentation that showcases your personal brand canvas using the required keynote template. Also, submit a Word document (PDF and Pages are not accepted) outlining a minimum of three (3) goals and at least two (2) tactics to reach each goal. Please ensure you carefully read the instructions and the attachments.

Paper For Above instruction

The integration of the Business Model You methodology with personal branding offers a strategic avenue for individuals seeking to clarify and advance their professional identity. This approach combines business modeling techniques with personal branding principles to craft a compelling and authentic portrayal of oneself, which can be effectively communicated and developed over time.

Understanding the Business Model You Concept in Personal Branding

Originally designed for entrepreneurs to visualize their business models, the Business Model You approach is adaptable to personal branding. It encourages individuals to reflect on their value propositions, competencies, target audiences, and unique selling points (McGrath & McGrath, 2019). By creating a personal canvas that maps these elements, individuals can identify strengths, gaps, and opportunities for personal growth and brand development.

Creating a Personal Brand Canvas

The Personal Brand Canvas acts as a visual and strategic tool, resembling a traditional business model canvas but tailored to personal branding. Key components include core skills, personality traits, core values, target audience, brand promises, and channels of communication. Using a keynote template, individuals fill out sections that define their personal brand's essence, ensuring alignment between their self-perception and external perception (BigName, 2021). This synthesis helps in maintaining consistency and authenticity, essential attributes for a robust personal brand.

Strategic Goal Setting with SMART Framework

In addition to the canvas, setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals enables individuals to implement targeted strategies for personal brand growth (Doran, 1981). The exercise involves defining clear objectives—short-term, medium-term, and long-term—that align with the personal brand’s purpose and vision. Establishing tactics such as networking, content creation, skill development, or online presence enhancement ensures concrete steps toward achieving these goals (ThePersonalBrandingBlog, 2020).

Implementation and Reflection

The process culminates in creating a comprehensive presentation that visualizes the personal brand through the canvas and outlines actionable goals with tactics. Reflecting on current efforts and identifying new initiatives fosters accountability and continuous improvement. As a dynamic document, the canvas and goals should evolve with personal and professional development, enhancing adaptability and resilience in a competitive landscape.

Conclusion

The integration of a Business Model You approach with SMART goal setting empowers individuals to strategically develop and communicate their personal brand. It provides clarity, focus, and measurable pathways to personal and professional growth, essential in today's fast-paced digital environment. Through continuous reflection and adaptation, this method ensures the personal brand remains relevant, authentic, and compelling.

References

  • BigName. (2021). Applying Business Model You to Personal Branding. BigName Consulting.
  • Doran, G. T. (1981). There’s a S.M.A.R.T. way to write management’s goals and objectives. Management Review, 70(11), 35-36.
  • McGrath, R. G., & McGrath, M. E. (2019). The End of Competitive Advantage: How to Keep Your Strategy Moving as Markets Shift. Harvard Business Review Press.
  • ThePersonalBrandingBlog. (2020). Build a Successful Brand: Five Ways to Get SMART When Setting Goals. https://thepersonalbrandingblog.com
  • Arruda, W., & Mickley, R. (2020). Personal Branding Interview with William Arruda. YouTube.
  • Chritton, S. (n.d.). Personal Branding for Dummies Cheat Sheet. Safari Books Online.
  • Feenstra, R. (n.d.). Achieve More in Less Time Using SMART Goals [Udemy Course].
  • McGrath, R., & McGrath, M. (2019). The End of Competitive Advantage: How to Keep Your Strategy Moving as Markets Shift. Harvard Business Review Press.
  • Ryan Mickley, & William Arruda. (2020). Personal Branding Interview. YouTube.
  • Additional scholarly sources and reputable industry articles related to personal branding and business modeling are recommended to deepen the analysis.

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