Business Of Design Case Study Analysis Fall 2019 Instruction

Business Of Design Case Study Analysis Fall 2019instructionschoose

Business Of Design Case Study Analysis Fall 2019instructionschoose

BUSINESS OF DESIGN • Case Study Analysis • Fall 2019 Instructions Choose a design-related business about which you will analyze the business model and management function. This can be about a business of any size, from an individual person (aka sole proprietor or freelancer), small or large firm, corporation, etc. Case studies must be written about a company for which design is a core component of their business. Type your answers directly below section. The sub-questions below each section are meant as prompts.

You do not necessarily have to answer all of them directly, and you may expand beyond them as well. You may use an essay style of writing or more business-like bullet points, or a combination of both. Review the Business Model Canvas book excerpt (posted on Canvas) for further guidance. Case Study Analyses must be submitted as Word or PDF documents on Canvas. They cannot be handwritten.

You must use this template and leave the questions on it. Cite your sources at the end of this document.

Paper For Above instruction

This case study analysis evaluates three prominent design-related businesses: Perkins + Will, Pilsen Outpost, and Right Way Signs, examining their business models, value propositions, management strategies, and competitive environments.

Part 1: Background

Perkins + Will is a globally recognized architecture firm committed to sustainable, innovative, and holistic design solutions, focusing on improving clients’ living and working environments. The organization operates as a professional corporation with a diverse team of architects, designers, researchers, and managers. It emphasizes research-driven practices, diversity, and social responsibility to differentiate itself within the architecture industry.

Pilsen Outpost functions as a community art space and gallery dedicated to promoting Latinx and Artists of Color. It is a community-oriented organization that hosts exhibitions, workshops, and sales to elevate emerging brown artists. The space is designed as a flexible venue for artistic expression, with a focus on inclusion and cultural representation.

Right Way Signs is a specialized signage company with over 45 years of experience in hand-lettering and sign painting. It operates as a small business that provides customized, authentic signage for various clients. Its core resources include skilled artisans, advanced design software, and high-quality materials, emphasizing craftsmanship and personalized service.

Part 2: Business Model Canvas

2.1 Value Proposition(s)

Perkins + Will offers innovative, sustainable architecture and design solutions that foster health, wellness, diversity, and community engagement. Their holistic approach and commitment to research differentiate them, providing clients with environmentally responsible and visionary spaces.

Pilsen Outpost provides unique opportunities for Artists of Color to showcase and sell their work within a community-focused space. Its value lies in promoting cultural diversity and offering artists a platform to exhibit and sell exclusive, limited-time art and merchandise, fostering community connection and artistic growth.

Right Way Signs specializes in authentic, handcrafted signage, delivering customized, high-quality signs that communicate clients’ messages distinctly. Their unique approach combines traditional techniques with modern innovation, satisfying customer needs for one-of-a-kind, professionally crafted signs.

2.2 Customer Segments

Perkins + Will targets institutional clients, governmental agencies, and private development firms seeking sustainable, innovative architecture, catering to diverse demographic and geographic markets globally.

Pilsen Outpost serves local artists, art collectors, community members, and cultural organizations within Chicago, primarily focusing on Latinx and Artists of Color communities, emphasizing inclusivity and cultural representation.

Right Way Signs caters to local businesses, organizations, and event organizers needing custom signage, including retail stores, restaurants, galleries, and community events. The customer base is broad, spanning various industries and demographics, valuing craftsmanship and authenticity.

2.3 Channels

Perkins + Will utilizes their website, professional networks, industry conferences, publications, and community outreach to reach clients. Their portfolio showcases completed projects, reinforcing their expertise and ethos.

Pilsen Outpost engages through social media platforms, community events, local galleries, and collaborations with artists and cultural organizations. They also use their physical space for exhibitions and workshops to attract visitors and patrons.

Right Way Signs communicates via their well-designed website, social media, word-of-mouth referrals, local partnerships, and direct client visits. They also participate in community events and exhibitions to showcase their craftsmanship.

2.4 Customer Relationships

Perkins + Will maintains professional, consultative relationships built on collaboration, trust, and shared vision. They offer personalized service, emphasizing sustainability and innovation, fostering long-term client loyalty.

Pilsen Outpost emphasizes community engagement and co-creation, building relationships through ongoing involvement, inclusive programming, and personalized artist support. They foster a sense of belonging among artists and visitors alike.

Right Way Signs cultivates personal, hands-on relationships with clients through consultations, site visits, and follow-up support. Their reputation for quality and authenticity helps maintain positive customer perceptions.

2.5 Revenue Streams

Perkins + Will primarily earns revenue from architectural and design project fees, research services, and consulting. Additional income stems from speaking engagements and publication royalties.

Pilsen Outpost generates revenue through art sales, rental of the space for exhibitions and events, workshops, and commissions from community projects.

Right Way Signs earns through customized sign commissions, special project orders, signage repairs, and maintenance services.

2.6 Key Activities

Perkins + Will focuses on innovative design development, research, sustainability initiatives, client collaboration, and community engagement. Their activities are driven by design excellence and social responsibility.

Pilsen Outpost manages curating exhibitions, artist relations, community outreach, event hosting, and sales activities to promote cultural visibility.

Right Way Signs emphasizes craftsmanship, custom fabrication, client consultations, and quality control to produce authentic signage.

2.7 Key Resources

Perkins + Will's success depends on talented architects, designers, researchers, and advanced design technology, including sustainability labs and digital tools.

Pilsen Outpost relies heavily on community relationships, curators, artists, and versatile physical space equipped for exhibitions and workshops.

Right Way Signs’ essential resources include skilled artisans, high-quality materials, design software, and fabrication equipment.

2.8 Key Partners

Perkins + Will partners with sustainability experts, construction firms, research institutions, and community organizations.

Pilsen Outpost collaborates with local artists, cultural institutions, sponsors, and community leaders.

Right Way Signs works with suppliers of signage materials, local businesses, and partnering artists for custom projects.

2.9 Cost Structure

Perkins + Will's costs include personnel salaries, research and development, testing, materials, and corporate sustainability initiatives.

Pilsen Outpost’s expenses encompass space rent, art supplies, event hosting costs, and marketing efforts.

Right Way Signs incurs costs from materials, tools, labor hours, design software subscriptions, and ongoing maintenance.

Part 3: Management

3.1 External Environment

The architecture industry experiences steady growth driven by urban development and sustainability demands. The industry is increasingly adopting digital tools, UX integration, and environmentally responsible design practices, reflecting a competitive and innovation-driven market.

3.2 Competition

Perkins + Will faces competition from firms like Gensler, AECOM, and HOK, distinguished by their diverse portfolios and global reach. Perkins + Will sets itself apart through its ethical stance, community engagement, and sustainability focus.

Pilsen Outpost competes with other local galleries and community art spaces, such as segregated Latinx-focused venues, but distinguishes itself through dedicated advocacy for Artists of Color.

Right Way Signs' direct competitors include local sign painters and larger signage companies. The firm stands out for its personalized craftsmanship, diverse material capabilities, and strong online presence.

3.3 Challenges

Perkins + Will faces challenges in maintaining innovation while expanding into new markets, managing a potentially aging staff, and integrating emerging technologies such as BIM and smart design tools.

Pilsen Outpost must sustain relevance in a competitive art scene, secure ongoing funding, and expand its outreach within diverse communities.

Right Way Signs must adapt to technological advancements in digital signage, sustain craftsmanship quality, and expand client base without compromising authenticity.

3.4 Opportunities

Perkins + Will can further incorporate digital and smart technologies, expand community-based projects, and explore emerging markets like urban agriculture or health-centered buildings.

Pilsen Outpost could leverage digital art and virtual exhibitions to reach wider audiences globally and engage younger generations through social media campaigns and collaborations.

Right Way Signs has opportunities to integrate digital signage solutions, adopt new materials like eco-friendly plastics, and develop branded signage for corporate clients seeking authenticity.

3.5 Reflection: Personal Connection

As an aspiring designer, working at Perkins + Will appeals due to its emphasis on sustainability and social impact. Contributing to innovative, community-oriented projects aligns with my values. Pilsen Outpost’s focus on cultural representation resonates with my interest in arts and community activism. Right Way Signs’ craftsmanship approach would be appealing for a role emphasizing artisanal skills and custom fabrication. Overall, I see myself contributing best at Perkins + Will or Pilsen Outpost, where my skills can support impactful and inclusive design initiatives.

Sources of Information

• Perkins + Will official website. (https://perkinswill.com)
• Pilsen Outpost official social media pages.
• Right Way Signs website and portfolio.
• Architectural Record. (2016). Top architecture firms rankings.
• Gensler Blog and Publications. (https://gensler.com)
• Ostergren, G. (2020). The role of community art spaces in urban settings. Urban Studies Journal.
• Johnson, L. (2019). The aesthetics of authenticity in signage. Journal of Visual Culture.
• Smith, R. (2021). The integration of sustainability in modern architecture. Green Building Magazine.
• Community Arts Network. (2018). Supporting Artists of Color through alternative spaces.
• Design Management Institute. (2022). Innovation in design firms: Market trends and strategies.