Business Policy And Strategy No Plagiarism - 2 Pages Meet Re

Business Policy And Strategyno Plagiarism2 Pagesmeet Requirements

Business Policy and Strategy NO PLAGIARISM 2 pages Meet requirements 3 references min (Please choose 1 Fortune 500 company and a Country for expansion) Project Part 1: Project Proposal There are four parts to the final course project. The first part of the project is the initial proposal, which will be submitted to the instructor for approval. The first part of the project will identify the company of choice that will seek an expansion opportunity to an overseas area of choice. Be sure to identify the country and mode of entry. In addition, provide and introduction and overview of selected company along with an initial analysis of the growth opportunity.

Steps to complete Part 1 Introduction: Provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity. Identify the following: Country of choice Mode of entry Submission Requirements: Submit a two page Word document using 12-pt. font and APA format

Paper For Above instruction

The expansion of multinational corporations into international markets is a strategic move that offers substantial growth opportunities, competitive advantages, and diversification benefits. For this paper, the selected company is Walmart Inc., a global leader in retail and one of the world's largest Fortune 500 companies. The focus country chosen for expansion is India, which presents a promising market due to its rapidly growing middle class, increasing urbanization, and expanding retail sector. This paper provides an overview of Walmart, examines the growth opportunities available in India, and discusses the mode of entry the company might utilize.

Walmart Inc., founded in 1962 by Sam Walton, is an American multinational retail corporation that operates hypermarkets, discount department stores, and grocery stores worldwide. With a revenue of over $500 billion in 2022, Walmart's core strategy revolves around offering low prices, broad product selection, and a focus on customer service. The company's global footprint includes operations in countries such as Mexico, Canada, Chile, and China. Walmart's expansive supply chain, technological innovations, and commitment to sustainability underpin its competitive position in the retail sector.

The Indian retail market represents a significant growth opportunity for Walmart, driven by demographic shifts, increased disposable income, and a shift toward organized retail. India has a retail industry valued at approximately $1.3 trillion, with a growth rate surpassing 10% annually. The proliferation of modern retail formats, rising internet penetration, and government reforms easing foreign direct investment (FDI) in retail further support Walmart's entry into this market. However, unique challenges such as complex regulations, diverse consumer preferences, and local competition require strategic adaptation.

Regarding mode of entry, Walmart could pursue a joint venture or strategic alliance with local partners to navigate the regulatory landscape and leverage local market knowledge. Alternatively, the company might consider acquisitions of existing retail chains to rapidly establish a foothold. The joint venture approach aligns with current FDI policies in India, allowing Walmart to benefit from local insights while sharing risks. This mode of entry also facilitates compliance with regulations like the Foreign Direct Investment policy that permits 51% foreign ownership in multi-brand retail with governmental approval.

References

  • Hollensen, S. (2015). Global marketing: A decision-oriented approach (7th ed.). Pearson Education.
  • Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
  • Rao, P. S. (2019). International business environment. Excel Books.
  • Walmart Inc. Annual Report 2022. Retrieved from https://corporate.walmart.com
  • India FDI Policy. (2021). Department for Promotion of Industry and Internal Trade. Government of India.
  • Ghemawat, P. (2017). Redefining global strategy: Crossing borders in a networked world. Harvard Business Review Press.
  • Mitra, D. (2020). Retailing in India: Challenges and opportunities. Journal of Business & Retail Management Research, 14(2), 119-131.
  • Sharma, R. (2018). Entry strategies in emerging markets: A case study of Walmart in India. International Journal of Business and Management, 13(3), 45-58.
  • Gupta, S., & Sharma, P. (2020). Foreign retail expansion strategies in India. International Journal of Retail & Distribution Management, 48(5), 445-462.
  • Nair, S. R. (2017). Strategic considerations for global retail expansion. Journal of International Business Studies, 50(4), 650-673.

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