Business Proposal And Oral Presentation—Social Media Plan ✓ Solved

Business Proposal and Oral Presentation—Social Media Plan Obje

For the purpose of this assignment, you are the chief information officer for the Stone Goose Company. Propose a new social media policy to executive management. Currently, your company does not use social media for communication or marketing. You may use your creative imagination to determine the type of business in which Stone Goose Company is involved.

Brainstorm and propose ideas that will help the business improve operational efficiencies, save money, increase revenue or market share, improve guest satisfaction, increase social responsibility, and enhance brand image. Expect resistance and garner enough evidence to persuade your audience to implement your ideas. You will need to include external research to support your claims.

Week 4's Oral Presentation should convince Stone Goose Company's executive management that it needs a social media policy and that you should be given this assignment. Week 7's Business Proposal should present the key items that need to be included in the social media policy, and why.

Assignments such as this help you to develop business-oriented communication skills and give you the opportunity to practice developing an integrated business strategy for this fictional company.

Paper For Above Instructions

### Introduction

In the digital age, the absence of a social media strategy for any business can hinder its ability to connect with consumers and adapt to market changes. This essay proposes the implementation of a comprehensive social media policy for the Stone Goose Company. As the Chief Information Officer (CIO), I posit that introducing social media can enhance operational efficiencies, promote customer engagement, and significantly improve the company's market stance.

### The Importance of Social Media for Businesses

Social media serves as a powerful tool for businesses, allowing them to interact with clients, boost brand visibility, and drive sales. According to a survey by the Pew Research Center, approximately 72% of American adults engage in social media, showcasing its potential reach (Pew Research Center, 2020). Moreover, platforms like Facebook, Twitter, and LinkedIn not only increase brand awareness but also allow companies to gather valuable customer insights, which can improve product offerings and customer service.

### Identifying Objectives for the Social Media Policy

The proposed social media policy for Stone Goose Company should align with several key objectives:

  • Improve Operational Efficiencies: Utilizing social media tools reduces the time needed for marketing campaigns and allows for real-time engagement with customers.
  • Save Money: A sound social media strategy can decrease advertising costs traditionally allocated to print and television media.
  • Increase Revenue: Collaborating with influencers and optimizing social media advertisements can boost sales substantially.
  • Enhance Brand Image: Promoting corporate social responsibility initiatives on social platforms builds positive reputations and consumer trust.

### Addressing Potential Resistance

Implementing a social media strategy may meet with resistance from executive management concerned about the control of company messaging and potential backlash from negative comments. To navigate this, it is crucial to present data and case studies illustrating successful social media campaigns from similar industries. Research shows that companies enjoy an average revenue increase of 23% when actively engaging with customers via social media (Hoffman & Fodor, 2010).

### Proposal for the Oral Presentation

For the week 4 presentation, I will create a visually appealing narrated PowerPoint using the 6x6 rule to ensure clarity and conciseness on each slide. The presentation will outline the proposed benefits of a social media policy, key strategies to implement it, and supporting evidence from studies. Key points will include:

  • The significance of social media in today's business climate.
  • Potential financial and operational benefits for Stone Goose Company.
  • A strategy for addressing and overcoming concerns from executive management.

### Structure of the Business Proposal

The week 7 business proposal will adhere to the three-step writing process as follows:

  1. Plan: Compile an outline detailing the main components of the social media policy, including content guidelines, crisis management, and engagement practices.
  2. Write: The initial draft will address each main idea thoroughly. For instance, it will include evidence supporting the need for social media as highlighted in the research section.
  3. Complete: Final revisions will ensure the paper adheres to APA formatting, maintains a logical flow, and culminates in a convincing conclusion.

### The Role of Visuals

Visual aids such as graphs, diagrams, and charts will be instrumental in elucidating complex information, reinforcing key arguments, and maintaining audience engagement throughout both the presentation and the written proposal.

### Conclusion

In summary, the implementation of a robust social media policy can propel Stone Goose Company toward enhanced operational efficiencies, increased market share, and a more robust brand image. Through well-defined objectives and a strategic approach, the company can successfully navigate the digital landscape, foster deeper connections with customers, and achieve significant growth. As the CIO, I am prepared to lead this pivotal change.

References

  • Hoffman, D. L., & Fodor, M. (2010). Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review, 52(1), 41-49.
  • Pew Research Center. (2020). Social Media Use in 2020. Retrieved from https://www.pewresearch.org/
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59-68.
  • Bernoff, J., & Li, C. (2008). Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business Press.
  • Stelzner, M. A. (2021). 2021 Social Media Marketing Industry Report. Social Media Examiner.
  • Shih, C. (2009). Twitter Marketing: An Hour a Day. John Wiley & Sons.
  • Aaker, D. A. (2018). Building Strong Brands. Free Press.
  • Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson Education.
  • Ramaswamy, V., & Ozcan, K. (2014). Dismantling Silos: The Role of Social Media in Business Strategy. Business Strategy Review, 25(2), 49-52.
  • Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54(1), 241-251.

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