Business Proposal And Oral Presentation Social Media 186997

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For the purpose of this assignment, you are the chief information officer for the Stone Goose Company. This is your big chance to be the principle change agent in the Stone Goose Company and to propose a new social media policy to executive management. Currently, your company does not use social media for communication or marketing. You have noticed that the employees, however, are quite fond of social media. You may use your creative imagination to determine the type of business in which Stone Goose Company is involved.

Brainstorm and propose ideas that will help the business improve operational efficiencies, save money, increase revenue or market share, improve guest satisfaction, increase social responsibility, and enhance brand image. Expect resistance and garner enough evidence to persuade your audience to implement your ideas. You will need to include external research to support your claims. Week 4's Oral Presentation should convince Stone Goose Company's executive management that it needs a social media policy and that you should be given this assignment. Week 7's Business Proposal should present the key items that need to be included in the social media policy, and why.

Assignments such as this help you to develop business-oriented communication skills and give you the opportunity to practice developing an integrated business strategy for this fictional company. This activity will make the course come alive through the application of the principles from the textbook, course materials, and discussions.

Paper For Above instruction

The strategic implementation of a social media policy within corporations is a crucial step for modern businesses aiming to leverage digital platforms for competitive advantage. As the Chief Information Officer (CIO) of the fictitious Stone Goose Company, a business that has yet to harness the power of social media, I propose a comprehensive social media policy designed to enhance operational efficiency, boost revenue, and improve overall brand image. This paper articulates the rationale, key components, and benefits of adopting a strategic social media policy, supported by external research and best practices.

Introduction

In an era where digital presence significantly influences consumer behavior, neglecting social media strategies can hinder organizational growth and competitiveness. The Stone Goose Company, potentially operating within the hospitality or retail sector, has employees who are enthusiastic about social media but lack formal guidelines. This disconnect underscores the need for a structured approach to social media usage, aligning employee activity with corporate objectives. The primary goal of this proposal is to persuade the executive management team of the critical importance and tangible benefits of adopting a formal social media policy.

The Importance of a Social Media Policy

Effective social media policies serve multiple functions: they safeguard brand reputation, ensure legal compliance, and foster responsible online engagement. According to Kaplan and Haenlein (2010), consistent and strategic use of social media can lead to increased customer engagement, brand loyalty, and ultimately financial gains. For Stone Goose, a well-crafted policy can standardize messaging, prevent miscommunication, and enable targeted marketing initiatives. Moreover, an internal guideline can empower employees to become brand ambassadors while protecting the company from potential risks associated with inappropriate content or disclosures.

Enhancing Operational Efficiencies

One primary advantage of a social media policy is operational efficiency. Streamlined content management and designated roles facilitate consistent messaging and reduce redundant efforts. For example, assigning specific employees as social media ambassadors ensures that content aligns with corporate voice and strategic goals (Mangold & Faulds, 2009). Additionally, automating posts and utilizing analytics tools can optimize outreach efforts, saving time and resources. As a result, Stone Goose can maintain active digital engagement without overburdening staff, improving overall productivity.

Boosting Revenue and Market Share

Social media marketing has proven efficacy in increasing sales and expanding market share. According to Statista (2023), global social media advertising spending is projected to reach over $150 billion in 2023, reflecting its profitability. For Stone Goose, targeted campaigns on platforms like Facebook, Instagram, and LinkedIn can reach specific demographics, promote special offers, and drive traffic to the company’s website. Engaging content, customer testimonials, and influencer partnerships can further enhance visibility and credibility, translating into higher sales volumes and broader market reach.

Improving Guest Satisfaction and Brand Image

Social media platforms offer real-time feedback channels, enabling companies to swiftly address customer concerns and gather insights for service improvements. Responding promptly to reviews and comments demonstrates a commitment to guest satisfaction and fosters trust. Furthermore, positive online interactions and visually appealing content can enhance brand perception, positioning Stone Goose as a customer-centric and socially responsible organization (Hanna, Rohm, & Crittenden, 2011). Incorporating social responsibility messaging, such as community involvement or eco-friendly initiatives, can further strengthen brand reputation.

Addressing Potential Resistance and Including Supporting Evidence

Anticipating resistance from stakeholders is crucial for successful policy implementation. Concerns may include miscommunication, loss of control over messaging, or fear of negative publicity. To counter these, the policy should include clear guidelines, training, and monitoring protocols. External research indicates that organizations with comprehensive social media policies experience fewer crises and better risk management (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011). Case studies from organizations like Starbucks demonstrate how strategic social media use can turn potential risks into opportunities for engagement and brand strengthening.

Conclusion

In summary, establishing a formal social media policy is vital for the Stone Goose Company to remain competitive in a rapidly digitizing marketplace. The policy will support operational efficiency, increase revenue, improve customer satisfaction, and enhance overall brand reputation. By adopting a structured, strategic approach to employee social media use, the company can harness these platforms to achieve its strategic objectives, ensuring sustainable growth and community engagement.

References

  • Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265-273.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
  • Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.
  • Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.
  • Statista. (2023). Social media advertising spending worldwide. Retrieved from https://www.statista.com

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