Business Unit Analysis And Feasibility Study Directio 592003
Business Unit Analysisdirections Create A Feasibility Study For Harley
Create a feasibility study for Harley-Davidson that includes a business unit analysis, SWOT analysis, and growth and profitability strategies. The study should cover the following:
Part I: Differentiation Strategies
- Research Harley-Davidson’s brands and business units via their website and annual reports.
- Describe each brand or business unit, its target market, and its position within Harley-Davidson’s overall portfolio.
- Analyze similarities and differences among the brands.
- Identify gaps in the portfolio and potential opportunities to add new brands or expand existing ones.
- Explore possible merger, acquisition, or joint venture opportunities and their strategic benefits.
Part II: SWOT Analysis
- Conduct a SWOT analysis for Harley-Davidson, covering internal and external factors.
- Assess functional areas including marketing (new product development, marketing planning, customer loyalty), operations (quality, service), human resources (hiring, training, ethics), executive leadership (industry vision), supply chain (strategic sourcing, vendor management), corporate responsibility (citizenship, environmental concerns), safety, and quality.
- Highlight potential ethical concerns.
Part III: Growth and Profitability Strategies
- Develop bold strategic ideas for future growth and profitability, considering vertical integration, strategic alliances, geographic expansion, and acquisitions.
- Evaluate whether Harley-Davidson is operating in the right sectors based on external opportunities and threats.
- Recommend strategies for realigning diversification for competitive advantage and creating synergy.
- List all potential strategies, rank the top five, and for each, provide a brief description, reasons for selection, and pros and cons.
- Focus on leveraging current competencies and fostering relationships among brands.
Your PowerPoint presentation should include slides on all the above components, organized clearly with appropriate headings and visuals. Submit your completed presentation to the M3: Assignment 2 Dropbox by October 29, 2014, for review.