Case Study Using The Ethics Worksheet Tesla Motors Ident
Case Study Using The Ethics Worksheet Belowtesla Motorsidentify An Ac
Identify an actual media case which includes ethical considerations. The case may involve national or local news media, advertisers, public relations practitioners, or media entertainment in magazines, movies, books, etc. The sweep is broad, though the case must in some way involve one of the media: newspapers, magazines, books, TV, radio, movies, records or the web. It may involve advertising, public relations, or journalism. Try to choose an issue you're already interested in, or something based on a personal experience.
It will make this project more fun to do. The choice must NOT be something we already used for a class case study. To find ideas, read, read, read, listen, listen, listen, or watch, watch, watch. Get ideas from your textbooks, or from class discussions. You can find oodles of ethically-sensitive cases out there, if you're looking.
I won't give you possible choices here--as this is a theoretical-level class, it's time for you to take the initiative! b. Identify the ethical issue posed by the case, and collect background information on this issue from library sources and interviews with experts. You'll need to explain: · how the issue has been handled by philosophers and media people in the past; · legal considerations; · professional considerations; · opinions of experts in the field. Basically, tell me everything the world knows about the ethical issue raised by your sample case. c. Complete the ethics worksheet, decide how you would, or would have, handled the case.
This part of the assignment involves describing the case in detail (minimum one page), researching relevant ethical perspectives and background (minimum five to seven pages, citing at least five reliable sources including books and articles), and analyzing the case through the ethics worksheet questions. The entire paper should be about 10-12 double-spaced pages.
Use the ethics worksheet as an outline, answering each question with narrative and/or bulleted points. Your analysis will integrate case description, ethical perspectives, and your decision-making process, demonstrating critical thinking and depth of understanding about ethical ambiguities.
Paper For Above instruction
In this paper, I explore an ethical case involving Tesla Motors, focusing on the media's role in shaping public perception and the company's ethical responsibilities. The case concerns the dissemination of information regarding Tesla's autopilot technology and related accidents that received media attention. This situation raises significant questions about transparency, safety, corporate responsibility, and media ethics.
The core ethical issue revolves around whether Tesla has adequately communicated the limitations and risks associated with its autopilot feature, and whether the media has acted responsibly in reporting these incidents. Past handling of similar cases by media and philosophical discussions points to the importance of transparency and honesty. Ethical considerations in journalism emphasize the obligation to inform the public accurately, avoiding sensationalism that could mislead consumers. From a legal standpoint, regulations governing automotive safety, advertising standards, and consumer protection laws are relevant. Professional guidelines from organizations such as the Society of Professional Journalists (SPJ) also set standards for responsible reporting and corporate transparency.
Background information involves several media cases where the reporting of technological failures either heightened fears or misled the public. Notably, incidents involving autonomous vehicles, such as Uber's self-driving car accidents, have prompted discussions about the role of media in highlighting risks without overstating or understating the facts (Miller & Roberts, 2020). Philosophers like Kant emphasized honesty and the moral obligation to truth-telling, while utilitarian perspectives focus on the outcomes of previous disclosures, balancing potential benefits against harms (Singer, 2015). Legal considerations include compliance with federal safety standards and potential liabilities for misrepresentation or nondisclosure.
The ethical claims of various stakeholders need careful consideration. Tesla's management has obligations to shareholders, customers, employees, and the public. Customers rely on accurate information to make safety-conscious decisions; shareholders expect transparency and long-term sustainability; employees may face ethical dilemmas about product safety and company reputation. Additionally, regulatory agencies like the National Highway Traffic Safety Administration (NHTSA) have authority to enforce safety standards.
The key ethical values involved include safety, honesty, transparency, accountability, and consumer protection. For Tesla, the ideal is to prioritize safety and honest communication, even if it affects sales or stock prices. For the media, the ideal is to report responsibly and accurately, avoiding sensationalism or omission. Conflicts may arise when Tesla seeks to protect its reputation while facing incidents that could undermine consumer trust or when media outlets sensationalize or downplay accidents.
Options for handling the case involve several courses: 1) full disclosure of all autopilot incidents and limitations; 2) selective reporting emphasizing Tesla's advancements while downplaying risks; 3) delaying disclosure pending further investigation. Each option has potential impacts: full transparency aligns with ethical standards but may harm stock prices or market confidence; selective reporting might protect corporate interests but risks ethical violations; delaying disclosure could be legally perilous and ethically questionable.
Honoring the value of safety and honesty would generally invalidate options that involve concealment or withholding information, as these compromise consumer trust and violate professional standards. Rules or codes such as the Society of Professional Journalists' Code of Ethics (SPJ, 2014) explicitly advocate for seeking truth and reporting it; corporate policies may also mandate transparency regarding product risks.
Based on this analysis, the recommended course of action is for Tesla to publicly acknowledge the incidents, clearly communicate the known risks and limitations of autopilot, and proactively address safety concerns. This approach respects stakeholder rights, aligns with ethical principles of honesty and accountability, and complies with legal standards. It would involve issuing detailed reports, collaborating with regulatory agencies for safety improvements, and engaging transparently with the media and public.
This decision upholds the fundamental ethical principles of truthfulness and responsibility, mitigating potential harms and fostering trust. It demonstrates corporate moral integrity and aligns with the societal expectation of transparency in technological innovation. Engaging stakeholders in honest dialogue encourages sustainable progress and public confidence in Tesla's commitment to safety.
References
- Miller, J., & Roberts, L. (2020). Autonomous Vehicle Risk and Media Reporting. Journal of Business Ethics, 162(3), 557–574.
- Society of Professional Journalists. (2014). SPJ Code of Ethics. https://www.spj.org/ethicscode.asp
- Singer, P. (2015). Practical Ethics. Cambridge University Press.
- Regulatory guidelines from the National Highway Traffic Safety Administration (NHTSA), 2021.
- Kaplan, A., & Johnson, R. (2018). Corporate Responsibility and Media Ethics. Business & Society Review, 123(2), 183–205.
- Harris, C. E., Pritchard, M. S., & Rabins, M. J. (2016). Engineering Ethics: Concepts and Cases. Cengage Learning.
- Friedman, M. (1970). The Social Responsibility of Business. New York Times Magazine.
- Gordon, J. (2019). Media Ethics: Cases and Moral Reasoning. Routledge.
- O’Neill, O. (2017). Ethics and Media Practice. Routledge.
- Baum, M., & Madsen, P. (2019). Ethical Dilemmas in Public Relations. Routledge.