Cases Class: This Document Details The Requirements
Cases Classthis Document Details The Requirements That Have Been Dele
Cases class, this document details the requirements that have been deleted from the final paper and consolidates previous communication. It includes: 1. My grading sheet with suggested page counts and emphasis on quality over quantity. 2. Requirements for the final paper with deletions noted, compiled for clarity. 3. Media analysis post from March 24, including worksheet and Target credit card hacking example. 4. Guidance on summarizing information meaningfully, with an example. 5. An example of a Situation Analysis for XYZ Corporation. The due date for uploading to CourseDen is Sunday, 4/13 at 11:59 p.m., with printed copies due at the start of class on Monday, 4/14. Late work requires documentation. The assignment emphasizes quality, coherence, proper citations, and adherence to formatting guidelines. The final paper should include a situation analysis, media analysis, a media relations plan, a letter to the CEO, bibliography in MLA format, and optional media issue worksheets. Extra credit opportunities include submitting printed annual reports, press kits, corporate identity, and social media guidelines. The paper should analyze media coverage of a selected organization focusing on specific issues, using both traditional and non-traditional media, and incorporate research, summaries, and strategic recommendations. Proper formatting (MLA, Times New Roman, 1.5 line spacing, 1-inch margins) is required, with citations and quotations appropriately marked and cited. The analysis must compare and contrast media messages, synthesize information, and develop strategic communication recommendations. Include observations, strategic goals, tactics, and projected outcomes while excluding timelines and budgets. This comprehensive, well-structured approach will demonstrate critical thinking and strategic insight, essential for a high-quality academic submission.